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case studies


To deliver the best possible retail experience for customers in-store, online, and on-the-go – and to compete with Amazon on its own turf in an increasingly competitive ecommerce climate – Lowe’s set out to build a center of excellence based around digital performance. This is their success story.  Since 1946, Lowe’s has been helping homeowners, renters, […]

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website monitoring for mobile devices

Last month I covered the topic of page bloat — more specifically, calling attention to the fact that the web has reached a brand-new (if ignominious) milestone: the average home page is now more than 2 MB in size. Today I want to talk about an issue that is arguably even more problematic: how page bloat affects mobile […]

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website monitoring and the user experience

Last month I spoke at the Conversion Conference, and after my talk I met a developer who had been tasked with single-handedly making her company’s site faster. We talked for quite a while, and she expressed good-humored frustration at the vagueness of this directive. Some of the things we talked about: What does “faster” mean? Who defines “fast” […]

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I love to bake. Baking is a precise science, so I learned early on that I needed different measurement tools if I wanted to avoid demoralizing kitchen fails. See-through Pyrex cups for measuring liquids or melting butter in the microwave. Measuring scoops in a variety of sizes for dry ingredients. Scales if I’m following a European […]

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