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Be like Amazon


Site outage versus slow pages: which hurts you more?

Tuesday’s AWS outage – which lasted four hours and affected almost 150,000 companies, including a significant number of online retailers – is, not surprisingly, being dissected to bits. Downtime is horrifying for any company that uses the internet as a vital part of its business (which is to say: most companies). It was almost exactly one year ago, in […]

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To deliver the best possible retail experience for customers in-store, online, and on-the-go – and to compete with Amazon on its own turf in an increasingly competitive ecommerce climate – Lowe’s set out to build a center of excellence based around digital performance. This is their success story.  Since 1946, Lowe’s has been helping homeowners, renters, […]

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2016 Black Friday sets records for mobile shopping

Black Friday was a record-breaking day for online retail. According to Adobe, last Friday: Online spending passed the $3 billion mark for the first time, with total spending reaching $3.34 billion – a 21.6% increase over 2015 Was the first day in retail history to drive over one billion dollars in mobile revenue, with total mobile spending hitting […]

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Black Friday weekend 2016: What we’ve learned so far about retail traffic and user behavior

At SOASTA, we collect a massive amount of real user data for many top retailers. This past long weekend, not surprisingly, saw an enormous surge in the amount of user experiences our customers monitored and measured. On Black Friday alone, we collected almost 2 billion beacons’ worth of real user data.* By the end of Cyber […]

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Everyone loves a good success story. We’re especially excited to share this one, because it’s so relatable for many companies that find themselves struggling to define their own digital performance strategy. Deckers’ goal is to have the fastest sites on the web. But with six different brands and more than 18 sites worldwide, it was challenging […]

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stats you should know about mobile web performance

One year ago, Google announced that it was expanding its use of mobile-friendliness as a ranking signal. Last month, it announced that, beginning in May, it would be rolling out new changes that “increase the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly”.

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