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Big Data

How SOASTA and Google used machine learning to predict bounce rate and conversions

If you’re ever offered a chance to throw a million or so beacon’s worth of user data into a Google-developed machine-learning system, I highly recommend you say yes. That’s what we did here at SOASTA, when Google approached us a year ago about partnering on a pioneering research project. The results have been eye-opening. In this […]

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As seemingly the only person in North America who did not attend the Velocity Conference in Santa Clara, CA, last week, I was left searching for the next best thing. Well, I found it… close to home in sunny Florida. I attended — and spoke at — the South Florida Agile Transformation Summit (#ATS2015, @Southfaa), a gathering […]

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