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performance measurement


For the web performance community, the hunt for a single metric that captures the entire user experience on a website is kind of like the quest for the holy grail. On the one hand, there’s pretty much universal agreement that there’s no single metric that fully captures the entire user experience on all websites. But on the […]

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Back to school: website performance monitoring

What’s the performance “sweet spot” — defined as the page load time that yields the peak conversion rate — for any given site? It’s a fascinating question because there’s no single answer. The sweet spot can change from day to day (or even from time of day to time of day), from region to region, […]

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