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ad performance


mobile bounce rate due to slow loading time

It’s always an exciting day when Google releases new web performance research. A new report — The need for mobile speed — from DoubleClick (the Google subsidiary that develops and provides online ad serving services) offers a handy refresh for some key stats around mobile performance — most interestingly, stats around user/business metrics like bounce rate, session […]

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Managing third party resources is like herding cats

What percentage of the total page resources that your web or mobile property delivered yesterday were third party resources, such as ads, social media badges, monitoring scripts, or tracking tools? Exactly how big is the impact of third parties on key metrics such as conversion rates, bounce rates, and page views? It’s surprising just how few digital businesses […]

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