SOASTA Blogs Tags

Black Friday


Black Friday weekend 2016: What we’ve learned so far about retail traffic and user behavior

At SOASTA, we collect a massive amount of real user data for many top retailers. This past long weekend, not surprisingly, saw an enormous surge in the amount of user experiences our customers monitored and measured. On Black Friday alone, we collected almost 2 billion beacons’ worth of real user data.* By the end of Cyber […]

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Millennials, holiday shopping, user experience and web performance expectations

If you’re an online retailer, you don’t need anyone to tell you that you’re entering a critical season for your business. What you may not know is that, this year, millennial shoppers are coming into their own as a primary holiday spending group. With that in mind, here are some key stats about millennials’ spending habits and – […]

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website performance monitoring at Nordstrom

I recently had the pleasure of doing an O’Reilly webcast with Gopal Brugalette, senior performance engineer at Nordstrom.com. Gopal is also a woodworker, farmer, and former nuclear physicist — but that merits an entire separate webcast. 😉 The topic of our talk was how to get your site ready for holidays and special events. You […]

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With more than $20 billion dollars in total consumer spending, Mother’s Day is the third largest retail event of the year, right after the winter holidays and back-to-school. While more and more people are shopping online for Mother’s Day, many of these shoppers don’t have a lot of confidence in the sites they visit: 64% worry that transactions will […]

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