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Big Data

How SOASTA and Google used machine learning to predict bounce rate and conversions

If you’re ever offered a chance to throw a million or so beacon’s worth of user data into a Google-developed machine-learning system, I highly recommend you say yes. That’s what we did here at SOASTA, when Google approached us a year ago about partnering on a pioneering research project. The results have been eye-opening. In this […]

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If you own a site that hasn’t been optimized for mobile, this is a day of reckoning. That’s because, starting today, Google is expanding its use of mobile-friendliness as a ranking signal. Some people are calling today Mobilegeddon, but it doesn’t have to be. In this post, I’m going to talk about what “mobile friendly” actually […]

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