SOASTA Blogs Tags

Black Friday


2016 Black Friday sets records for mobile shopping

Black Friday was a record-breaking day for online retail. According to Adobe, last Friday: Online spending passed the $3 billion mark for the first time, with total spending reaching $3.34 billion – a 21.6% increase over 2015 Was the first day in retail history to drive over one billion dollars in mobile revenue, with total mobile spending hitting […]

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Black Friday weekend 2016: What we’ve learned so far about retail traffic and user behavior

At SOASTA, we collect a massive amount of real user data for many top retailers. This past long weekend, not surprisingly, saw an enormous surge in the amount of user experiences our customers monitored and measured. On Black Friday alone, we collected almost 2 billion beacons’ worth of real user data.* By the end of Cyber […]

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Millennials, holiday shopping, user experience and web performance expectations

If you’re an online retailer, you don’t need anyone to tell you that you’re entering a critical season for your business. What you may not know is that, this year, millennial shoppers are coming into their own as a primary holiday spending group. With that in mind, here are some key stats about millennials’ spending habits and – […]

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Performance Testing Strategies for Seasonal Readiness [ebook]

It’s beginning to look a lot like Christmas — or at least Halloween — and we’re barely into October. And you know that as soon as the Halloween merchandise is off the shelves, it’ll be replaced for what for many retailers is the largest retail sales time of the year. Are you ready? Even if retail isn’t your business, […]

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How SOASTA and Google used machine learning to predict bounce rate and conversions

If you’re ever offered a chance to throw a million or so beacon’s worth of user data into a Google-developed machine-learning system, I highly recommend you say yes. That’s what we did here at SOASTA, when Google approached us a year ago about partnering on a pioneering research project. The results have been eye-opening. In this […]

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eTail West ecommerce predictions

With eTail West just three days away, we’re looking forward to getting together with the best-of-the-best in internet retail next week in Palm Springs. As I began preparing for my chairperson’s opening remarks and panel discussions with industry luminaries (Nine West, Haggar, Ritani, Living Direct, Chegg, HP, Moosejaw, Extole and Ensighten, to name a few), […]

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