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ecommerce


2017 retail performance metrics

I’m extremely excited to announce the release of our very first State of Online Retail Performance report. This report is a semi-annual analysis of the intersection of performance metrics from three different perspectives: IT, business, and user experience. It’s always a thrill to release new research into the wild, and I’m extra thrilled about this particular project. As our first piece of new […]

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For online retailers, promotional landing pages represent one of the first steps in enticing visitors to purchase. On any given day, large retailers may run thousands of marketing campaigns, each with revenue expectations attached. Unfortunately, although the landing pages associated with these promotional campaigns may be a visitor’s first experience with a site, they frequently perform more poorly than […]

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Black Friday overtakes Cyber Monday for holiday traffic

At SOASTA, we’re in the unique and fortunate position to be able to access a massive amount of historical user experience data. We recently analyzed almost 100 billion beacons worth of mPulse data (representing more than 10 billion user experiences) gathered via our customers’ sites. In this post, I’m going to share our three most interesting […]

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To deliver the best possible retail experience for customers in-store, online, and on-the-go – and to compete with Amazon on its own turf in an increasingly competitive ecommerce climate – Lowe’s set out to build a center of excellence based around digital performance. This is their success story.  Since 1946, Lowe’s has been helping homeowners, renters, […]

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