SOASTA Blogs Tags

Big Data


How SOASTA and Google used machine learning to predict bounce rate and conversions

If you’re ever offered a chance to throw a million or so beacon’s worth of user data into a Google-developed machine-learning system, I highly recommend you say yes. That’s what we did here at SOASTA, when Google approached us a year ago about partnering on a pioneering research project. The results have been eye-opening. In this […]

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How SOASTA predictive web performance analytics works

How many times have you asked yourself “What if?” “What if we could go to Mars?” “What if we had autonomous vehicles?” And how about something you could take action on right now, not years in the future? How about: “What if my digital property had better performance? How would that affect the bottom line […]

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eTail West ecommerce predictions

With eTail West just three days away, we’re looking forward to getting together with the best-of-the-best in internet retail next week in Palm Springs. As I began preparing for my chairperson’s opening remarks and panel discussions with industry luminaries (Nine West, Haggar, Ritani, Living Direct, Chegg, HP, Moosejaw, Extole and Ensighten, to name a few), […]

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When I joined SOASTA, my key goal was to learn as much as I could about the flow of systems monitoring (especially application monitoring) and operations data throughout the agents that define, build, test, operate and consume distributed applications, especially in an enterprise setting. Today, we call that digital performance management. It’s been three weeks (well, five, […]

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