Okay, I’ll be the first person to admit that organized sports — much less football — are not my thing. (Shhh… don’t tell our CEO, who recently wrote about the Super Bowl for the Huffington Post.)
But as a UX geek, I am interested in how people use the internet during major events — even sporting events — which is why I enjoyed checking out the results from our latest Harris Poll: the Super Bowl Second Screen Survey. Harris surveyed more than 2,000 Americans to ask their thoughts about the Super Bowl, how they’ll be using the internet during the game, and how they expect the sites and apps they’ll use to perform.
You can read the full release with all the findings here, but here are a few of my favorites:
- Nearly 1 out of 3 (32%) of people said they plan to use social media on websites or apps during the game..
- Roughly 2 out of 5 (42%) Americans believe that posting support on social media or fan sites is an important way fans show their loyalty.
- While about 1 out of 5 (17%) believe that trash-talking other teams online is the way to go.
- Around 1 out of 5 (17%) will be using the web to order food.
- 2 out of 3 fans say that using a badly performing site or app is even worse than watching their favorite team perform badly. (Wow.)
We also used our Consumer Performance Index tool to gather the CPI score — which indicates the user-friendliness of a site as its speed relates to projected conversion rates — for a number of sites that are popular among football fans during major games. But you’re going to have to scroll down this awesome infographic to find out who ranked highest. 😉
- Introducing the Consumer Performance Index: A better metric for user experience
- Web Performance Is User Experience [INFOGRAPHIC]
- Mother’s Day online: Making your pages one second faster could increase conversions by more than 9%
About the Author
Tammy has spent the past two decades obsessed with the many factors that go into creating the best possible user experience. As senior researcher and evangelist at SOASTA, she explores the intersection between web performance, UX, and business metrics. Tammy is a frequent speaker at events including IRCE, Shop.org Summit, Velocity, and Smashing Conference. She is the author of 'Time Is Money: The Business Value of Web Performance' (O'Reilly, 2016).