It’s been a great 2013. Out of the global $1.2 trillion dollars’ worth of business conducted online in 2013 across the globe, SOASTA is trusted with protecting 10% of that figure –or $150 billion. Based on the hundreds of brands SOASTA worked with this year and listened to the challenges they face, there are 5 predictions that are pretty clear as we look ahead to 2014. Hint: Simplify, the User Experience, and M-commerce will be buzz words for successful enterprises and e-commerce vendors. The Top 5 Predictions for 2014 are:
Focus shifts from e-Commerce to m-Commerce
We’ll see even bigger movements in e-commerce and m-commerce. With the economy coming back strong in the US and Asia, more people are shopping online and on their smartphones. Also many emerging economies have skipped using laptops and went right to portable mobile devices for their online needs. With three or four years into the cycle, we are still in the infant stage of e-commerce. It’s more important than ever for online businesses to test their websites and apps in order to protect their revenue and ensure readiness for the increase in traffic that’s to come as digital commerce continues to increase at a staggering pace.
The User Experience Tops Price as the #1 Decision Criteria
Creating a great user experience will be the most important factor for businesses to consider. It will become the dominant criteria for where a shopper buys a product. It is the store front of the modern day, and retailers have traditionally spent a large amount of resources creating an amazing in-store experience, so the same will apply to the online experience. Every consumer is just 3 clicks away from buying that same product from another brand. Before online shopping, it was called customer service. Now it’s called user experience and we have to get it right – the first time and every time.
Time to Hit the Easy Button for Enterprise Applications
The way to more speed is to simplify. Enterprise applications will be simpler, not flashy or dynamic but simple, easy-to-use, and fast. We won’t be seeing as much flash next year. It’s like going to the store with 9 kids. It becomes a speed exercise of getting in and out. Simplifying the approach to how consumers find what they need will have a big impact the bottom line. We have to get to the point where we’re not making everything complex when we’re building applications. Jack Dorsey was right when he said applications should be as easy to use as Twitter – for the enterprise and the consumer.
Acquisitions vs Innovation drive Legacy Tech Companies into New Frontiers
We’ll see the larger legacy vendors take a proactive approach to buying into social, mobile, cloud, and Big Data environments. They’ll begin to buy into the Application Lifecycle Management (ALM) space. “With the changing face of application development, I suspect we’ll see increased M&A activity and increased consolidation in the market for cloud -based and social-based tools.”
The Cloud and Big Data Trains have Left the Station
Speaking of big data, it’s time for the old model to break up. No more $600 million dollar websites that aren’t ready for launch and have not been thoroughly tested for prime time. With the Healthcare.gov failure, IT got a black eye. One of the reasons why the website failed is because old school system integration (SI) firms are using archaic approaches. Either SI firms have to adapt or the model has to transfer to more dynamic SAAS-based, cloud-based, and social-based tools. This includes incorporating and analyzing big data. The days of using a small sample of data to make big business decisions will end as technology becomes more available to analyze all the Big Data a company produces. The traditional approach of using sample data is flawed and executives will put more pressure on IT to provide all the data so they can make more informed decisions. It’s a technology issue and it’s self-limiting because you’re using older approaches that take weeks to test versus cloud-testing tools, which take an hour.
About Tom Lounibos
As CEO of SOASTA, Lounibos is an expert in cloud application development, an advocate of quality experiences, and is always one step ahead of where the market is heading. It’s among the many skills he’s acquired after more than 30 years in executive roles at early-stage software companies. He is actively engaged in dialogue and business strategy with the CEOs of many of the most innovative app and mobile startups, which has led to SOASTA partnerships with up-and-coming industry leaders, such as Appcelerator, New Relic, and Rackspace.
SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.
SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.
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William McCormick, Grayling, (415) 442-4023, firstname.lastname@example.org
Peter Galvin, SOASTA, Inc., (415) 269-7343, email@example.com
About the Author
As CEO of SOASTA, Tom brings more than 30 years of experience building early stage software companies, leading two companies to successful IPOs. Tom is a regular speaker at both cloud and testing events, and has become a leading advocate in using the cloud to empower individuals and accelerate changes in how applications are built, tested and deployed. Most recently, Tom served as President and CEO of Kenamea. Prior to Kenamea, he was CEO of Dorado Corp., a financial services software provider. Previous to Dorado, he was EVP of Sagent Technology through its 1999 IPO, entrepreneur-in-residence at Crosspoint Venture Partners, and held executive positions at Digitalk Corp., Knowledgeware (KWI) and Encore Financial Services. Tom also serves on several boards in the Silicon Valley.