For the past ten years so many new software services from Twitter to iTunes have emerged to change our lives. Many that offer an easy-to-use interface and are either free or employ an incredibly reasonable pricing model, which might explain that when these services fail we continue to use them. I can think of no better example of this than Twitter. However, those days may be over. Everyday, more and more new services flood the market, many that offer similar if not the same functions, making convenience no longer enough for customer retention. Convenience is being replaced by “reliability” as a key selection criteria for consumers. Sites that are slow, or even worse, those that crash, are losing out to sites that offer cool features but also offer a consistent and reliable experience for its consumers. Even aggregators of such services, such as FaceBook and Apple, are taking notice of what they are publishing to their sites these days with a growing concern that their own brand will be affected by poor performance by association. This forces SaaS vendors to look beyond their own cool features and rethink how they test their applications and networks. Reliability matters.
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About the Author
As CEO of SOASTA, Tom brings more than 30 years of experience building early stage software companies, leading two companies to successful IPOs. Tom is a regular speaker at both cloud and testing events, and has become a leading advocate in using the cloud to empower individuals and accelerate changes in how applications are built, tested and deployed. Most recently, Tom served as President and CEO of Kenamea. Prior to Kenamea, he was CEO of Dorado Corp., a financial services software provider. Previous to Dorado, he was EVP of Sagent Technology through its 1999 IPO, entrepreneur-in-residence at Crosspoint Venture Partners, and held executive positions at Digitalk Corp., Knowledgeware (KWI) and Encore Financial Services. Tom also serves on several boards in the Silicon Valley.