I recently gave my first webinar as a SOASTAN. The topic was Retail Readiness, a subject that brings back many memories: late nights testing in preparation for the walls of traffic that come screaming at you at 12am after you’ve stuffed yourself with turkey, listening intently as performance engineers call out stats while you push your infrastructure further than ever before.
However, I can’t help but notice that the scope of testing is changing this year. The front-end performance of web and mobile applications is taking a more prominent seat in this battle for a faster more reliable web. Retailers are not alone in this as everyone sees the benefits and appreciates the importance of a snappy experience, regardless of device or connection type.
Change is good. Change is constant. A lot of the rules still apply and are even more meaningful than ever. If you are responsible for the performance and reliability of your web site this holiday keep the following points in mind as you and your comrades head for the trenches:
- Look for low hanging optimizations that don’t involve code level changes (web server configs/cache settings/image compression)
- Test for front-end single point of failure (SPOF)
- Build realistic, repeatable tests based on data from your users and desired behaviors
- Work closely with your CDN provider for best results – CDN providers like Akamai are dedicated to your success – it’s their business!
Good luck this season!
Cliff Crocker is VP of Product Management at SOASTA. Previously he led the performance, reliability and site analytics initiatives for @WalmartLabs. Cliff is an active participant in the web performance community, evangelizing the importance of correlating performance metrics with business intelligence to drive development efforts within Ecommerce.
About the Author
Cliff Crocker is VP of Product for SOASTA, Inc. where he focuses on performance monitoring of web and mobile applications. Prior to joining SOASTA, Cliff led the performance, reliability and site analytics initiatives for @WalmartLabs. Cliff is an active participant in the web performance community, evangelizing the importance of correlating performance metrics with business intelligence to drive development efforts within eCommerce.