Written by Peter Galvin,
Here’s the thing: Nine out of ten Americans reported that they associate negative feelings with brands that have poorly performing websites and mobile apps (88%), and have a negative reaction when a website is too slow (83%). Can top brands afford to be part of those statistics?
This news comes from our June 2013 Website and Mobile App Report where respondents told us that they experience annoyance (66%), frustration (61%) and distrust (17%) when their online shopping experience does not match their expectations. Ouch.
Companies invest millions, hundreds of millions, in their integrated marketing efforts. You know them when you see them – the print ads, the TV ads, the website, the mobile app, the physical storefronts all look alike. If companies want to protect their investment and their online revenue stream then they better be sure that their websites and mobile apps perform as expected. SOASTA customers are doing this, they have created a seamless and enjoyable online experience consistent with their brand, and they are reaping the financial benefits.
More details on how performance impacts your brand reputation check out the SOASTA June 2013 Website and Mobile App Report are available here.
About the Author
Brad is a cloud-testing pioneer who joined SOASTA in December 2008. His former roles as head of test and monitoring products at Compuware, Mercury Interactive and Borland prepared him well to disrupt the skeptical and established software quality market with updated approaches and technologies for continuous web and mobile testing.