The Performance Beacon

The web performance, analytics, and optimization blog

stats you should know about mobile web performance

One year ago, Google announced that it was expanding its use of mobile-friendliness as a ranking signal. Last month, it announced that, beginning in May, it would be rolling out new changes that “increase the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly”.

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How to read web performance stats

I’ve worked in digital performance analytics for fifteen years. A recurring issue I run into is the misinterpretation of performance statistics. This misinterpretation has a couple of unfortunate outcomes: It leads customers to dismiss helpful suggestions and undervalue small performance changes. More specifically, it’s difficult to discern from the performance data that seemingly small improvements in […]

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new web performance metric for media sites: Activity Impact Score

I’ve spent years researching and writing about the intersection of web performance and business metrics, and I can tell you with a huge degree of certainty that while there’s a massive amount of research available about the correlation between performance and revenue/conversions, there’s a dearth of similar data around performance and engagement. Why the murkiness around performance and […]

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