The Performance Beacon

The web performance, analytics, and optimization blog

2016 Black Friday sets records for mobile shopping

Black Friday was a record-breaking day for online retail. According to Adobe, last Friday: Online spending passed the $3 billion mark for the first time, with total spending reaching $3.34 billion – a 21.6% increase over 2015 Was the first day in retail history to drive over one billion dollars in mobile revenue, with total mobile spending hitting […]

Read More

Black Friday weekend 2016: What we’ve learned so far about retail traffic and user behavior

At SOASTA, we collect a massive amount of real user data for many top retailers. This past long weekend, not surprisingly, saw an enormous surge in the amount of user experiences our customers monitored and measured. On Black Friday alone, we collected almost 2 billion beacons’ worth of real user data.* By the end of Cyber […]

Read More

Millennials, holiday shopping, user experience and web performance expectations

If you’re an online retailer, you don’t need anyone to tell you that you’re entering a critical season for your business. What you may not know is that, this year, millennial shoppers are coming into their own as a primary holiday spending group. With that in mind, here are some key stats about millennials’ spending habits and – […]

Read More

SOASTA real user monitoring plus Akamai content delivery network

At the recent Akamai Edge conference, we were excited to announce mPulse for Akamai, a new real user monitoring solution designed for Akamai CDN customers. mPulse for Akamai is a custom offering of our award-winning mPulse solution. With it, you can take advantage of realtime, real user monitoring to help answer key questions about the performance of your web properties – questions […]

Read More

Everyone loves a good success story. We’re especially excited to share this one, because it’s so relatable for many companies that find themselves struggling to define their own digital performance strategy. Deckers’ goal is to have the fastest sites on the web. But with six different brands and more than 18 sites worldwide, it was challenging […]

Read More

Performance Testing Strategies for Seasonal Readiness [ebook]

It’s beginning to look a lot like Christmas — or at least Halloween — and we’re barely into October. And you know that as soon as the Halloween merchandise is off the shelves, it’ll be replaced for what for many retailers is the largest retail sales time of the year. Are you ready? Even if retail isn’t your business, […]

Read More