The Performance Beacon

The web performance, analytics, and optimization blog

Best web performance posts of 2016

One of my favorite things about this time of year (other than making lists for next year) is reviewing the previous twelve months. A year is a long time, and it’s easy to forget how much can happen – from new research to new technology. It’s deeply gratifying to pause and reflect on where we are and […]

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To deliver the best possible retail experience for customers in-store, online, and on-the-go – and to compete with Amazon on its own turf in an increasingly competitive ecommerce climate – Lowe’s set out to build a center of excellence based around digital performance. This is their success story.  Since 1946, Lowe’s has been helping homeowners, renters, […]

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2016 Black Friday sets records for mobile shopping

Black Friday was a record-breaking day for online retail. According to Adobe, last Friday: Online spending passed the $3 billion mark for the first time, with total spending reaching $3.34 billion – a 21.6% increase over 2015 Was the first day in retail history to drive over one billion dollars in mobile revenue, with total mobile spending hitting […]

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Black Friday weekend 2016: What we’ve learned so far about retail traffic and user behavior

At SOASTA, we collect a massive amount of real user data for many top retailers. This past long weekend, not surprisingly, saw an enormous surge in the amount of user experiences our customers monitored and measured. On Black Friday alone, we collected almost 2 billion beacons’ worth of real user data.* By the end of Cyber […]

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