The Performance Beacon

The web performance, analytics, and optimization blog

‘Tis the season… to deliver the best possible online experience [INFOGRAPHIC]

Black Friday is behind us, but chances are you’re still hunkered down and focused on web performance for the remainder of the holiday season. And for good reason. The internet has become an integral part of so many things we do during our holiday downtime… looking up recipes, buying movie tickets, video-chatting with loved ones (not […]

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7 things to remember about outages and web performance

At some point, every website goes down. The bigger the site, the more likely its outage is to make the news. The tech media loves outage-related headlines, and Thanksgiving weekend is a predictable feeding frenzy. I have no interest in performance-shaming sites that experienced issues over the long weekend. I have a ton of respect for […]

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third party performance

A typical web page today can contain upwards of 75 third-party scripts, such as ads and analytics beacons. If you care about web performance, these scripts can be the bane of your existence. But third parties aren’t going away. They add value to site owners by generating revenue (ads), increasing conversions (targeting beacons), and helping you […]

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history of website performance monitoring ROI

I’ve been researching and writing about the intersection of web performance, user experience, and business metrics for many years now, but it was only recently that I gave some thought to the history of how we got from knowing little to nothing less than ten years ago to where we are today. While there’s still […]

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