The Performance Beacon

The web performance, analytics, and optimization blog

Digital performance management: business, technology, and user experience (UX) metrics

One of the most surprising lessons I’ve learned since joining SOASTA is that the data analytics world is still learning some difficult lessons – the same difficult lessons that distributed systems development learned a decade ago. One of the most interesting of these is the effects of Conway’s Law on the way data systems are designed, and […]

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Why Digital Performance Management will be a game changer for online retailers

Amidst the hustle and bustle that was the recent eTail West, one thing was clear to me: many online retailers haven’t figured out the empirical relationship between customer experience and digital performance. Why? Many brands simply do not pay much attention to the infrastructure that powers their digital business. Yet behind every interaction between consumers and […]

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The Three Musketeers of digital performance management: Real, synthetic and virtual users

Alexandre Dumas’s classic portrayal of a young man seeking to join the elite guard of his day seems an unlikely source of inspiration for a blog post about digital performance management, but there’s something about groups of three — each balancing the others’ strengths and weaknesses — that makes a great team. And, while most […]

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eTail West ecommerce predictions

With eTail West just three days away, we’re looking forward to getting together with the best-of-the-best in internet retail next week in Palm Springs. As I began preparing for my chairperson’s opening remarks and panel discussions with industry luminaries (Nine West, Haggar, Ritani, Living Direct, Chegg, HP, Moosejaw, Extole and Ensighten, to name a few), […]

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Super Bowl online

Okay, I’ll be the first person to admit that organized sports — much less football — are not my thing. (Shhh… don’t tell our CEO, who recently wrote about the Super Bowl for the Huffington Post.) But as a UX geek, I am interested in how people use the internet during major events — even sporting […]

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Digital web performance management: New game, new rules

We are at the beginning of a massive, disruptive digital transformation that is fundamentally changing the way we live, work, and consume. By 2020, some estimate that the digital economy will represent $20 trillion to the global economy. Today’s consumers are mobile, social, and hyper-connected. Storefronts are now open 24 hours a day, and online consumers […]

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