The Performance Beacon

The web performance, analytics, and optimization blog

It’s Never too Early to Get Ready for the Holidays With CloudTest & mPulse

It's never too early to get ready for the holidays with CloudTest & mPulse blog image - 1

Now that you’ve made it through another holiday season and breathed a sigh of relief and hopefully, have a silent pager, it’s time to start thinking about the 2015 seasonal events that your business will face this year.

SOASTA would like you to think about these armed with a lot more information, and a different approach than in previous years.

Wouldn’t you sleep better at night knowing that you were able to utilize real user data from your web and mobile assets to determine what the best approach for your performance test activities would be? What if this same real user data enabled you to see deep into the performance of your web and mobile assets to enable you and your team to pro-actively address any performance bottlenecks or other issues that might not have popped up until your organization was right smack in the middle of the holiday season?

Sound intriguing? Meet SOASTA. Meet our world. SOASTA mPulse collects real user data that enables our customers to analyze how their users are using their web and mobile assets and then turn that information into actionable data to use to develop and execute performance tests that reflect how your customers are using your assets. No more guess work. No more white-boarding in a crowded conference room throwing darts at the right “scripts” and business processes to put together that should make up this year’s performance test suite.

We’ll help you answer questions like:

  • What is considered Good Test Data?
  • When is your peak second/minute/hour/day?
  • What is your peak volume? (active sessions, unique users, page visits, orders, …)
  • What is the median session length?
  • What is the distribution of user paths?
  • What is the distribution of devices?
  • What is the distribution of locations?
  • Search Terms
  • Product Distribution
  • Browse Distribution
  • Cart Size
  • Order Size

SOASTA let’s your users determine your true performance goals. We help organizations tie business metrics together (conversion rates, length of engagement, etc) to calculate costs of performance vs revenue gain. SOASTA uses data analytics to review site performance data to isolate bottlenecks, which can guide your performance investments.

Still intrigued? You should be. And here’s what SOASTA is offering so you can see for yourself what SOASTA can do for your organization, in your environment.

SOASTA would like you to see what this looks like in your environment. Using SOASTA’s CloudTest and SOASTA’s mPulse, SOASTA will conduct a free Test Assessment and a free Speed Assessment using our award-winning products.

Whether your organization is already a SOASTA customer, or checking us out for the first time, it’s never too early to start planning for your 2015 events, whatever they may be—Holiday readiness, Back-to-School, Memorial Day, Vacation planning, tax time, etc.

During these assessments, you’ll get to see how performance impacts your business while shining a bright spotlight on your front-end performance.

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CloudTest’s real-time view allows you to see virtual user data being generated in a test against the production environment, while also allowing a view into real users, complete with where they are coming from, what they are doing, and what their user experience is.

Real data. In real-time. Really.

Performance IS everything. SOASTA.


Dan Boutin

About the Author

Dan Boutin

Dan is the Vice President of Digital Strategy for SOASTA. In this role, Dan is responsible taking the world's first Digital Performance Management (DPM) solution to market as a trusted advisor for SOASTA's strategic customers, and changing the way ecommerce organizations approach the marketplace.

Follow @DanBoutinGNV