The Performance Beacon

The web performance, analytics, and optimization blog

Mobile App Failure: What Happens Next?

Your masterful mobile app has suddenly become glitchy and unresponsive. Now what?

Performance directly impacts your user base, and your business as a whole.

Research has shown that nearly half of mobile shoppers will jump to a competitor’s website if there is 3 second lag time. Again, nearly half of users will delete a mobile app altogether if initial troubleshooting fails, deterring the chance to rectify an initial poor user experience on the front end.

Furthermore, 44% of users will take to social media, sharing negative experiences with the extensive online community, and even negative online reviews.

See how to prevent and rectify these situations for your mobile app users:


Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA