The Performance Beacon

The web performance, analytics, and optimization blog

Friday link pack: Google, mobile, and mind-blowing facts about user experience

Google, mobile, and mind-blowing facts about user experience

I was just reviewing my Twitter feed for the past week and realized there are a ton of great articles in there that deserve more attention than a mere tweet. I never cease to be grateful for this wealth of great reading around performance and user experience. When I first started working in this space — just half a dozen years ago — performance material was pretty thin on the ground. Today, it’s a struggle to keep up. (Note: This is a problem I’m happy to have.) Thanks so much to all the folks out there who keep this space relevant and interesting!

Mobile-friendly web pages using app banners

Important news from the Google Webmaster Blog: interstitials could cost you your “mobile-friendly” label. “After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. The Mobile Usability report in Search Console will show webmasters the number of pages across their site that have this issue.” [link]

Bigger, faster, and more engaging while on a budget

Real estate sites are notoriously slow. This is a great case study from Zillow on how they implemented web performance budgets, sped up their pages, and improved the user experience. [link]

13 mind-blowing facts about user experience

Speaking of UX, this is an interesting roundup of stats you may not know (including the controversial claim that you’re more likely to climb Everest than click on a banner ad). [link]

The honest truth about CDNs

People have strong feelings about content delivery networks. Are they the holy grail of performance, or are they kinda overrated. The answer, of course, is much more nuanced than that. This is a great collection of thoughtful responses — including the good, the bad, and solutions — from thought leaders like Ilya Grigorik, Dan Rayburn, and Patrick Meenan. [link]

Critical rendering path

If you don’t know what “critical rendering path” means, you should. It’s the foundation for understanding what and how to optimize your pages. This is an excellent primer from Patrick Sexton. [link]

Evolving the Google identity

I love this history of the Google logo, along with the performance rationale for its recent redesign, which shrunk it from around 14,000 bytes to just 305 bytes. Aspirational stuff. [link]

Poll: What’s the web performance situation on your main project?

Head over to CSS-Tricks and respond to their poll asking how invested people in your organization are in web performance. (The survey is down in the right-hand sidebar.) Answers range from “Nobody cares at all” to “Everybody cares and actively works to maintain and improve”. I’m looking forward to seeing the results. [link]

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Tammy Everts

About the Author

Tammy Everts

Tammy has spent the past two decades obsessed with the many factors that go into creating the best possible user experience. As senior researcher and evangelist at SOASTA, she explores the intersection between web performance, UX, and business metrics. Tammy is a frequent speaker at events including IRCE, Summit, Velocity, and Smashing Conference. She is the author of 'Time Is Money: The Business Value of Web Performance' (O'Reilly, 2016).

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