The Performance Beacon

The web performance, analytics, and optimization blog

Digital performance: New game, new rules

Digital web performance management: New game, new rules

We are at the beginning of a massive, disruptive digital transformation that is fundamentally changing the way we live, work, and consume. By 2020, some estimate that the digital economy will represent $20 trillion to the global economy. Today’s consumers are mobile, social, and hyper-connected. Storefronts are now open 24 hours a day, and online consumers have very high expectations for their digital user experience.

The only constant is change

This shift in how the world consumes puts trillions of dollars of a global online economy at risk — risk that is magnified by a complex new stack of mobile, social, cloud-based, and 3rd party services used to deliver these user experiences.

With trillions of dollars at stake, digital performance has never mattered more then it does today to digital brands. Which also means that the technology used for delivering digital performance is woefully in need of an upgrade.

Modern software demands modern tools

Old approaches to performance — such as testing apps and websites in pristine lab conditions where it’s impossible to simulate real-world internet conditions, or monitoring a few fake users every 15-20 minutes in production — are simply passé approaches to digital performance management.

Today’s digital economy is run on only one dial tone: “Time is money”

Every millisecond of a digital user experience must be managed. Today, if your site experiences heavy latency — or God forbid, your site fails — every second represents lost revenues or damaged brand recognition. Consumers are only three clicks away from buying the same or similar product on another web site.

Prevention must be the foundation of your culture

soasta-circle_v2Digital Performance Management (DPM) today starts with real-time visibility into — and understanding of — every user experience as it occurs. Today, you no longer have the luxury of minutes (much less hours) for detection, analysis, and correction of performance-related issues on production systems.

You must build a culture of prevention inside your digital business to survive — a culture that is based on anticipation versus reaction. It starts with having the ability to simulate every possible digital performance scenario that could occur, from the extreme spikes of a Cyber Monday sales to a catastrophic black swan event occurring to your infrastructure. If you can imagine it, then you must be able to test it.

Introducing the Winter 2016 release of the SOASTA Digital Performance Management (DPM) platform

Digital has changed everything, and you must think differently. This is why today at SOASTA we’re excited to announce the latest release of the first and only DPM platform in the industry that provides the ability to continuously monitor, measure, simulate, test, and optimize websites and web/mobile apps while they are in production.

With the Winter 2016 release we are (once again) delivering the most advanced technology, methodologies, and approaches for performance management in the digital era. Based on monitoring and measuring over 200 billion user experiences and having worked with more than 44% of the leading online brands, this performance platform is unlike any other. SOASTA is proud to have become the trusted name in digital performance.

Learn more about the SOASTA digital performance management platform

Tom Lounibos

About the Author

Tom Lounibos

As CEO of SOASTA, Tom brings more than 30 years of experience building early stage software companies, leading two companies to successful IPOs. Tom is a regular speaker at both cloud and testing events, and has become a leading advocate in using the cloud to empower individuals and accelerate changes in how applications are built, tested and deployed. Most recently, Tom served as President and CEO of Kenamea. Prior to Kenamea, he was CEO of Dorado Corp., a financial services software provider. Previous to Dorado, he was EVP of Sagent Technology through its 1999 IPO, entrepreneur-in-residence at Crosspoint Venture Partners, and held executive positions at Digitalk Corp., Knowledgeware (KWI) and Encore Financial Services. Tom also serves on several boards in the Silicon Valley.