The enterprise mobile world is in its very early days, with most companies still developing their strategies (native, HTML5 or Hybrid). The fact is, and even for the most advanced mobile developers, most have been working in the dark when it comes to understanding how users interact with their applications. This lack of visibility into the mobile user experience is becoming more and more of an issue as they attempt to prioritize features and functions that will ultimately show up on increasingly smaller and diverse screens.
An app’s success is most often dependent the developer’s ability to grock the subtle differences in how the end user wants those features delivered. Simply stated, mobile marketers and developers lack user-related context.
Without any form of real context, web and mobile developers are taking a stab in that dark as to what and where features should be displayed. The first generation monitoring (RUM) tools focused almost exclusively on web applications and provided only a limited amount of intelligence derived from correlated information. These tools failed to capture any significant data on the mobile user experience.
The contextual differences between web and mobile are the key to delivering the best user experience in both formats. Fortunately, that gap in knowledge ends today with our announcement of SOASTA mPulse.
mPulse delivers the necessary intelligence back to the professionals who need it most. Its real-time analytics dashboard captures not only the actual web user experience but all forms of mobile user experience. Without context, developers, testers and marketing are doing a lot of guesswork. And in this New Mobile World that’s not enough.
About the Author
As CEO of SOASTA, Tom brings more than 30 years of experience building early stage software companies, leading two companies to successful IPOs. Tom is a regular speaker at both cloud and testing events, and has become a leading advocate in using the cloud to empower individuals and accelerate changes in how applications are built, tested and deployed. Most recently, Tom served as President and CEO of Kenamea. Prior to Kenamea, he was CEO of Dorado Corp., a financial services software provider. Previous to Dorado, he was EVP of Sagent Technology through its 1999 IPO, entrepreneur-in-residence at Crosspoint Venture Partners, and held executive positions at Digitalk Corp., Knowledgeware (KWI) and Encore Financial Services. Tom also serves on several boards in the Silicon Valley.