SOASTA Authors


Tammy Everts

About the Author

Tammy Everts


Tammy has spent the past two decades obsessed with the many factors that go into creating the best possible user experience. As senior researcher and evangelist at SOASTA, she explores the intersection between web performance, UX, and business metrics. Tammy is a frequent speaker at events including IRCE, Shop.org Summit, Velocity, and Smashing Conference. She is the author of 'Time Is Money: The Business Value of Web Performance' (O'Reilly, 2016).

Follow @tameverts

If you’ve been in the performance space for any period of time, you’re probably very familiar with the fact that performance isn’t the sole concern of developers and operations teams. Slowdowns, outages, and other performance issues affect every area of business, from marketing and sales to C-level executives. The challenge has been finding a way […]

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With more than $20 billion dollars in total consumer spending, Mother’s Day is the third largest retail event of the year, right after the winter holidays and back-to-school. While more and more people are shopping online for Mother’s Day, many of these shoppers don’t have a lot of confidence in the sites they visit: 64% worry that transactions will […]

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I love to bake. Baking is a precise science, so I learned early on that I needed different measurement tools if I wanted to avoid demoralizing kitchen fails. See-through Pyrex cups for measuring liquids or melting butter in the microwave. Measuring scoops in a variety of sizes for dry ingredients. Scales if I’m following a European […]

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