SOASTA Authors


Tammy Everts

About the Author

Tammy Everts


Tammy has spent the past two decades obsessed with the many factors that go into creating the best possible user experience. As senior researcher and evangelist at SOASTA, she explores the intersection between web performance, UX, and business metrics. Tammy is a frequent speaker at events including IRCE, Shop.org Summit, Velocity, and Smashing Conference. She is the author of 'Time Is Money: The Business Value of Web Performance' (O'Reilly, 2016).

Follow @tameverts

Back to school: website performance monitoring

What’s the performance “sweet spot” — defined as the page load time that yields the peak conversion rate — for any given site? It’s a fascinating question because there’s no single answer. The sweet spot can change from day to day (or even from time of day to time of day), from region to region, […]

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Mobile web performance monitoring: impact of load time on conversions

In the past, gathering data around mobile performance and business metrics has been an iffy proposition. The proportion of mobile traffic that converts to paying customers hasn’t always been significant enough to provide the basis for a meaningful study into the impact of website performance on mcommerce. Sure, you could always make the argument that delivering […]

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website performance monitoring at Nordstrom

I recently had the pleasure of doing an O’Reilly webcast with Gopal Brugalette, senior performance engineer at Nordstrom.com. Gopal is also a woodworker, farmer, and former nuclear physicist — but that merits an entire separate webcast. 😉 The topic of our talk was how to get your site ready for holidays and special events. You […]

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