SOASTA Authors


Tammy Everts

About the Author

Tammy Everts


Tammy has spent the past two decades obsessed with the many factors that go into creating the best possible user experience. As senior researcher and evangelist at SOASTA, she explores the intersection between web performance, UX, and business metrics. Tammy is a frequent speaker at events including IRCE, Shop.org Summit, Velocity, and Smashing Conference. She is the author of 'Time Is Money: The Business Value of Web Performance' (O'Reilly, 2016).

Follow @tameverts

7 things to remember about outages and web performance

At some point, every website goes down. The bigger the site, the more likely its outage is to make the news. The tech media loves outage-related headlines, and Thanksgiving weekend is a predictable feeding frenzy. I have no interest in performance-shaming sites that experienced issues over the long weekend. I have a ton of respect for […]

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third party performance

A typical web page today can contain upwards of 75 third-party scripts, such as ads and analytics beacons. If you care about web performance, these scripts can be the bane of your existence. But third parties aren’t going away. They add value to site owners by generating revenue (ads), increasing conversions (targeting beacons), and helping you […]

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history of website performance monitoring ROI

I’ve been researching and writing about the intersection of web performance, user experience, and business metrics for many years now, but it was only recently that I gave some thought to the history of how we got from knowing little to nothing less than ten years ago to where we are today. While there’s still […]

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