SOASTA Authors


Tammy Everts

About the Author

Tammy Everts


Tammy has spent the past two decades obsessed with the many factors that go into creating the best possible user experience. As senior researcher and evangelist at SOASTA, she explores the intersection between web performance, UX, and business metrics. Tammy is a frequent speaker at events including IRCE, Shop.org Summit, Velocity, and Smashing Conference. She is the author of 'Time Is Money: The Business Value of Web Performance' (O'Reilly, 2016).

Follow @tameverts

Best web performance posts of 2016

One of my favorite things about this time of year (other than making lists for next year) is reviewing the previous twelve months. A year is a long time, and it’s easy to forget how much can happen – from new research to new technology. It’s deeply gratifying to pause and reflect on where we are and […]

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2016 Black Friday sets records for mobile shopping

Black Friday was a record-breaking day for online retail. According to Adobe, last Friday: Online spending passed the $3 billion mark for the first time, with total spending reaching $3.34 billion – a 21.6% increase over 2015 Was the first day in retail history to drive over one billion dollars in mobile revenue, with total mobile spending hitting […]

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Black Friday weekend 2016: What we’ve learned so far about retail traffic and user behavior

At SOASTA, we collect a massive amount of real user data for many top retailers. This past long weekend, not surprisingly, saw an enormous surge in the amount of user experiences our customers monitored and measured. On Black Friday alone, we collected almost 2 billion beacons’ worth of real user data.* By the end of Cyber […]

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Millennials, holiday shopping, user experience and web performance expectations

If you’re an online retailer, you don’t need anyone to tell you that you’re entering a critical season for your business. What you may not know is that, this year, millennial shoppers are coming into their own as a primary holiday spending group. With that in mind, here are some key stats about millennials’ spending habits and – […]

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mobile bounce rate due to slow loading time

It’s always an exciting day when Google releases new web performance research. A new report — The need for mobile speed — from DoubleClick (the Google subsidiary that develops and provides online ad serving services) offers a handy refresh for some key stats around mobile performance — most interestingly, stats around user/business metrics like bounce rate, session […]

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