SOASTA Authors


Mat Ball

About the Author

Mat Ball


Mat distills the complexities of technology into digestible and meaningful content for its end users. As the Product Marketing Manager for SOASTA’s data science technology, he evangelizes the value of matching technical challenges with the insights of user data. His goal is to connect people with ideas to enable them to work more efficiently. Mat lives in Oakland with his wife, Nicole, and his dog, Penny. He has an MBA from The George Washington University, and played college football at UCLA.

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For online retailers, promotional landing pages represent one of the first steps in enticing visitors to purchase. On any given day, large retailers may run thousands of marketing campaigns, each with revenue expectations attached. Unfortunately, although the landing pages associated with these promotional campaigns may be a visitor’s first experience with a site, they frequently perform more poorly than […]

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