SOASTA Authors


James Urquhart

About the Author

James Urquhart


James Urquhart is Senior Vice President, Performance Analytics at SOASTA, Inc. Named one of the ten most influential people in cloud computing by both the MIT Technology Review and the Huffington Post, and a former contributing author to GigaOm and CNET, James brings a deep understanding of disruptive technologies and the business opportunities they afford. James is a seasoned technologist with more than 20 years of experience in distributed systems development and deployment, focusing on service-oriented architectures, cloud computing, and automation. Prior to joining SOASTA, he held leadership roles at Dell, Enstratius, Cisco, Cassatt, Sun and Forte Software. @jamesurquhart

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Managing third party resources is like herding cats

What percentage of the total page resources that your web or mobile property delivered yesterday were third party resources, such as ads, social media badges, monitoring scripts, or tracking tools? Exactly how big is the impact of third parties on key metrics such as conversion rates, bounce rates, and page views? It’s surprising just how few digital businesses […]

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Digital performance management: business, technology, and user experience (UX) metrics

One of the most surprising lessons I’ve learned since joining SOASTA is that the data analytics world is still learning some difficult lessons – the same difficult lessons that distributed systems development learned a decade ago. One of the most interesting of these is the effects of Conway’s Law on the way data systems are designed, and […]

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The Three Musketeers of digital performance management: Real, synthetic and virtual users

Alexandre Dumas’s classic portrayal of a young man seeking to join the elite guard of his day seems an unlikely source of inspiration for a blog post about digital performance management, but there’s something about groups of three — each balancing the others’ strengths and weaknesses — that makes a great team. And, while most […]

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performance monitoring and business intelligence

For close to two decades now, businesses have discovered opportunities to use Internet-based interactive applications to improve or expand their “brick and mortar” businesses. Now, whether its retail, wholesale, manufacturing or services, the vast majority of businesses in North America, Europe and Asia have found a way to use web and mobile to change their […]

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When I joined SOASTA, my key goal was to learn as much as I could about the flow of systems monitoring (especially application monitoring) and operations data throughout the agents that define, build, test, operate and consume distributed applications, especially in an enterprise setting. Today, we call that digital performance management. It’s been three weeks (well, five, […]

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