SOASTA Authors


Buddy Brewer

About the Author

Buddy Brewer


Buddy has been helping some of the largest sites on the web solve their performance challenges since 2001. As VP of Business Development at SOASTA, he leads strategic initiatives for mPulse, a real user monitoring tool that tells you how long people are waiting on your site and how it is impacting their behavior. Prior to SOASTA, Buddy co-founded LogNormal, the first company to put measuring real users first in the crowded space of performance monitoring tools. LogNormal was acquired by SOASTA in 2012.

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How to read web performance stats

I’ve worked in digital performance analytics for fifteen years. A recurring issue I run into is the misinterpretation of performance statistics. This misinterpretation has a couple of unfortunate outcomes: It leads customers to dismiss helpful suggestions and undervalue small performance changes. More specifically, it’s difficult to discern from the performance data that seemingly small improvements in […]

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For the web performance community, the hunt for a single metric that captures the entire user experience on a website is kind of like the quest for the holy grail. On the one hand, there’s pretty much universal agreement that there’s no single metric that fully captures the entire user experience on all websites. But on the […]

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