SOASTA Authors


Ann Ruckstuhl

About the Author

Ann Ruckstuhl


Ann has spent over two decades leading some of the most disruptive innovations in software-as-a-service, cloud computing, cybersecurity, e-commerce, data analytics, mobile software, networking and embedded system technologies. She is a leading advocate for better customer experience management and believes today's mobile and hyper-connected consumers deserve web and mobile applications that are fast, reliable and easy to use. Prior to SOASTA, Ann was Senior Vice President and Chief Marketing Officer at LiveOps. Ann also served in a variety of management roles at Symantec, Sybase (acquired by SAP), eBay and HP. Ann received her bachelor’s degree in electrical engineering and her master’s degree in business administration from the University of Florida.

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Why Digital Performance Management will be a game changer for online retailers

Amidst the hustle and bustle that was the recent eTail West, one thing was clear to me: many online retailers haven’t figured out the empirical relationship between customer experience and digital performance. Why? Many brands simply do not pay much attention to the infrastructure that powers their digital business. Yet behind every interaction between consumers and […]

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eTail West ecommerce predictions

With eTail West just three days away, we’re looking forward to getting together with the best-of-the-best in internet retail next week in Palm Springs. As I began preparing for my chairperson’s opening remarks and panel discussions with industry luminaries (Nine West, Haggar, Ritani, Living Direct, Chegg, HP, Moosejaw, Extole and Ensighten, to name a few), […]

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