At the start of the new year, experts predict the emerging trends that will impact different technological sectors going forward. These predictions help shape certain industries over the next 12 months, and influence how companies operating in these sectors view their business processes.
Recently, the experts at Salesforce released their predictions for the top tech trends that will be seen within the IT app development industry this year. In the report, Salesforce noted that the world is currently in the midst of a technological revolution, largely driven by increased app usage, which, according to comScore, increased more than 52 percent from June 2013 to June 2014 alone.
“IT departments are being challenged to keep up by building and releasing apps that make the grade for customers, employees and partners,” Salesforce’s Laura Fagan stated. “Even point-and-click developers have a tremendous opportunity to make an impact with apps.”
In the current environment, it is easy to understand why development teams might look to emerging trends to help streamline their projects and make their efforts more effective. We’ve highlighted the top four trends that will shape the work developers engage in this year:
1) Rising demand for mobile apps
It’s no secret that today’s users are leveraging an increasing number of mobile applications on a daily basis related to both enterprise and consumer activities. This trend – particularly the rising usage seen in the corporate sector – is driving increased demand for new mobile apps. To illustrate the prolific nature of this trend, a recent Mobility Insights Report showed that the vast majority – 77 percent – of respondents said mobile is one of their company’s top initiatives in 2015.
Fagan noted that this will create both disruption and opportunity for developers, as they work to keep up with demands and release more apps for the mobile platform. In many respects, these programs can be boiled down into two categories – apps for enterprise employees, and apps aimed at the brand’s customers. Developers can expect that much of their work this year will revolve around these two user sectors.
2) Continual iteration of mobile apps
Salesforce also noted that this year, developers are not likely to release a “one-and-done mobile app,” where the program is made available to users and not consistently updated. Instead, development teams should prepare themselves for constant integration, where mobile apps are updated with new information on a weekly or even daily basis.
“Frequent updates mean increased app iterations and decreased cycle times,” Salesforce noted. “The new app currency comes down to how fast you can make your apps better.”
This trend will require the use of feedback from both employees and customers, which is leveraged by the team to shape updates that not only add new content, but improve the overall user experience as well.
3) App development democratization
Another impactful trend shaping development this year concerns the democratization of apps, which simply means that teams have a range of languages, frameworks and other tools at their disposal for the creation of new programs. Even less experienced developers have the ability to establish a connected, impactful application in the current environment.
“The next generation of Platform as a Service gives developers and business users alike everything needed to not only build apps, but do so fast, plus immediately make them mobile and social,” Fagan wrote. “Business users without an in-depth coding background are empowered with quick-start tools that make creating apps almost as easy as putting together a spreadsheet.”
In this way, every company has the opportunity to create a mobile app that will help boost brand reputation and better connect with their clients.
4) More actionable data than ever before
One trend that is sure to continue into 2015 is the use of big data to uncover actionable insights about a range of various critical aspects, including customer preferences, products and company processes. In order to have access to this important information, connectivity and integration are key. However, Confirmit research shows that nearly half – 48 percent – of IT department heads struggle with integration.
“The faster IT can build mobile apps, the more data they are going to want to put into them so it’s available to the end user,” Fagan noted. “And no matter how many apps they build, each one needs to be able to leverage the same version of the data in real time.”
Business leaders and development teams must have a full picture of the big data they have on hand in order to make effective decisions about their mobile strategy.
Overall, Salesforce pointed out that these trends revolve around the idea of innovation and speed.
“Speed is the key to successfully innovating with apps in the enterprise,” Fagan stated. “In order to compete and keep up with changing demands, IT must develop apps and improve upon them, fast.”
In these respects, teams must have the best tools on hand to make sure their applications are ready for release. Industry-leading testing tools offered on the SOASTA platform ensure that apps are ready for the marketplace and will provide the best value for the enterprise, its employees and its customers.
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