The Performance Beacon

The web performance, analytics, and optimization blog

Part Two: Driving Performance from the Left Side of the SDLC Line

Greetings all and happy April. Black Friday is just a little over 6 months away. Have you started planning how you will ensure your website is tuned for optimal performance with the best chance to drive revenue? I can pretty much guarantee that your site revenue targets are higher this year than last year. No […]

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The Super Bowl is behind us and the sports talk shows will now focus their attention on the few elite plays and players that made the difference. Our culture is passionate about recognizing the sensational and guilty of ignoring the foundational. To the uneducated, the Super Bowl was a competition between two quarterbacks but the […]

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2017 retail performance metrics

I’m extremely excited to announce the release of our very first State of Online Retail Performance report. This report is a semi-annual analysis of the intersection of performance metrics from three different perspectives: IT, business, and user experience. It’s always a thrill to release new research into the wild, and I’m extra thrilled about this particular project. As our first piece of new […]

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For online retailers, promotional landing pages represent one of the first steps in enticing visitors to purchase. On any given day, large retailers may run thousands of marketing campaigns, each with revenue expectations attached. Unfortunately, although the landing pages associated with these promotional campaigns may be a visitor’s first experience with a site, they frequently perform more poorly than […]

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