TechCRUNCH: The Gorillas are NOW in the Room

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Last November at a cloud computing conference here in the Valley, I mentioned to a friend that what I found most significant about that specific conference  was who wasn’t in the room. Of course, Amazon was there giving their terrific pitch, but none of the traditional giants were there in any significant way. Where were Microsoft, IBM, SUN, Google, HP, Dell, Oracle, and  Yahoo? After all, each had been making “place setting” pronouncements in the previous months regarding their emerging cloud offerings. There weren’t any CTO’s (except for Werner), no big name sponsorships, no big booths full of sales guys chatting up their new cloud offerings. They were all missing from this action . . . and, subsequently, the action was missing from that conference.  I felt a little like I was attending a John McCain town hall meeting when I knew O’Bama was packing a stadium in a city somewhere close by. Something was missing.

Well NOT anymore. Yesterday’s Cloud Computing conference put on by TechCrunch was cloud computing’s version of Oscar Night.  This time, all the Gorillas were in the same room, at the same time, and NOW all talking cloud.  In fact, loudly proclaiming “Software is Dead”, “Cloud is the new .com”,  “Cloud is the Future of Technology”, etc.  Each statement made even more significant by who was making them . . . the CTOs of Google, Microsoft, SUN, Facebook, Rackspace, and even the CEO of Salesforce.com.  All proclaiming their long lasting love of the Cloud and cloud services. Now, all sitting at the same table smiling and making nice (although some did poke fun at each other a few times), laying out the future of cloud computing.  There were a few MIA’s even from this conference,  most notably  IBM and HP.  But, all in all, it was quite an impressive group as it was an illustrative moment in time for cloud computing. It was, for many young start-ups, a few large firms like Amazon, and  visionaries like Reuven Cohen who have been toiling for years on bringing us first Elastic then Cloud Computing . . . validation!  A significant sign that the Cloud “game” is changing.  I fully expect that this change will pick up some significant momentum on a global scale in the coming months. After all, everyone knows that you can’t start the really big party until the Gorillas arrive!

contact me at: tlounibos@soasta.com; twitter.com/lounibos

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