Mobile. Mobile. Mobile.

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It will come as no surprise to any of you that after years of projected success, the worldwide mobile app market is actually beginning to reach expectations.

With the emergence of a whole new suite of smart devices and development and deployment platforms, everyone is racing to reach consumers through mobile apps. This is welcome news for those of us in the mobile space and especially for players patiently waiting for the market to take off.

Keynote Systems has been pushing mobile monitoring since 1999 with only marginal success. DeviceAnywhere, meanwhile, built a very expensive physical network of global devices and providers for the purposes of monitoring mobile apps in 2003 and has been treading water waiting for the mobile app market to emerge. Well, the market is now cooking; good for both of these companies for holding on during the tough times. The question is, at what price did they pay by doing so?

Last week they announced a merger. Why now, just as the market is beginning to evolve? For Keynote, the merger makes the most sense because its approach of “emulating” mobile devices has come under fire from more than one source. By acquiring DA it will improve its approach significantly. However, is this enough?

Some think that DA’s own technology has some very real limitations.  Mobile monitoring and testing just has not been able to keep up with either the technical advancements in dynamic content or with the agility in which these new technologies are being applied today … and subsequently the performance of mobile apps has been terrible.

I applaud the tenacity of these two great companies for persevering over all these years as the mobile markets matured.  That said, I predict that the coming years will see a real renaissance in the mobile app test market that will ultimately change this game once again, thus thrusting a whole new generation of mobile test and monitor vendors into the forefront.  Should be exciting times for everyone building mobile apps today.  For Mobile Dev/Ops/Test market … “These Times, They are a-Changin!”

 

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