Are Enterprise Cloud Platforms Pivoting Vertically?

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Up until now Cloud Platforms have typically been defined as Public, Private, or Hybrid.   These descriptions, of course, are based almost entirely on the accessibility and ownership of the servers and not by the application in which they are being used.  This may all be changing in the coming months, especially for the enterprise market as “vertical” clouds begin to emerge. These new vertical platforms will continue to offer all the same capabilities that current private, public, and hybrid cloud platforms offer today, however they will also begin to offer more industry and application specific cloud services over a network of cloud providers.  Think of a Financial Services Cloud Platform (or even a Brokerage Platform) that may deliver a greater level of security around customer data. Or a US-based Health Care Cloud Platform that offers additional HIPPA compliance capabilities.

For our part, SOASTA has been building such a vertical cloud platform for the past three years and will be unleashing it (next week) for the first time with a brand new product announcement. This new SOASTA offering will be the largest Test Platform ever assembled, built exclusively for companies needing to quickly and affordably perform Load and Performance testing on their consumer facing web sites. It will provide a powerful illustration of how cloud computing has been vertically optimized by a specific application and not the other way around.

More and more vertical cloud implementations will be emerging in the coming months, and with them greater value in cloud computing, especially for those of you in the enterprise markets.

One Comment
  1. We are seeing a lot of interaction between cloud verticals… expanding beyond just the single availability zone. Stored content between multiple providers, seeing web data and other related stored with AWS for example while a robust database platform stored within another host like Logicworks or Terremark scaling the cloud.

    With the discussion of “vertical” clouds reaching the enterprise market and new platforms that continue to offer all variants what is the reference architecture or rather the baseline for clouds based on a SOASTA seal of approval and would it be safe to say this might become a certified stamp for a cloud solution.


    Nick O’Neil http://bit.ly/mDE7DH
    Cloud Evangelist, Logicworks

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