SOASTA Survey: San Francisco #1 in Smartphone Shopping; New York and LA Tie #1 for Smartphone Shopping While Dining

Published: Monday, 14 Oct 2013 | 8:00 AM ET

SOASTA survey shows smartphone owners across all major U.S. markets, from Houston to Chicago to Philadelphia, shop on smartphones wherever they are, at all times of day

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)– SOASTA® Inc., the leader in cloud and mobile testing, today announced the results of its recent survey of smartphone users in major American markets, which highlighted the growing popularity of mobile shopping apps that let people shop during dinner, at the doctor’s office, out on a date, and even while attending funerals.

SOASTA’s survey was conducted online by Harris Interactive, among 2,036 U.S. adults aged 18+ in the top 10 American markets by population (roughly 200 per market), among whom 1,124 are smartphone owners. When asked if they had ever shopped on their smartphones, 63% of smartphone owners had, with San Francisco having the most smartphone shoppers. Statistics for each market were as follows:

San Francisco 75%
Washington D.C. 68%
New York 67%
Los Angeles 66%
Atlanta 65%
Dallas-Ft. Worth 65%
Houston 58%
Boston 55%
Chicago 50%
Philadelphia 49%

Many smartphone owners reported shopping on their smartphones whether at work or at play. The most common time for shopping overall was during a meal (23%). Leading the way at 31% were smartphone owners in Los Angeles and New York City, while those in Dallas (16%) and Houston (9%) showed the most table manners. 20% of smartphone owners shopped while waiting at the doctor’s office, the most being in Los Angeles (29%), San Francisco (26%), and New York (22%). Those least inclined to shop in waiting rooms were those in Atlanta (16%), Philadelphia (15%), and Chicago (12%).

Among those employed, 15% have shopped on their smartphones during a meeting and 15% have done so while on a conference call. Among respondents who are employed1 smartphone owners, those in San Francisco were far and away the “winners” in this category—25% had done so during a conference call and 29% during a meeting. Employed smartphone owners in Houston were most courteous to their co-workers during a conference call, with only 5% having shopped on their smartphones, and those in Atlanta and D.C. (both 5%) were the most respectful of co-workers’ attention during meetings.

“Consumers are embracing ecommerce more than ever and now with the proliferation of smartphones and tablets, shopping online has never been easier,” said Tom Lounibos, CEO of SOASTA. “With smartphones people can—and do—shop everywhere they go, and can shop for whatever they need at any time.”

According to the survey, some smartphone owners also shopped at somewhat awkward or inopportune times, such as listening to a spouse/partner discuss work (7%), listening to co-workers speak about their children (5%), driving a car (4%), on a date (4%), and watching a romantic movie with a spouse or partner (4%). In fact, 2% of them had shopped on their smartphones while at a funeral service. Those in Boston were most likely to have shopped on their smartphone while on dates (11%) and “watching” romantic films (9%), Dallasites led for doing so while driving (9%), and New Yorkers led the dubious funeral category by a wide margin, with 6% of its smartphone owners admitting to doing so.

About SOASTA

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.

Harris Interactive Survey Methodology

The survey was conducted online within the United States between August 21 and 27, 2013 among 2,036 adults aged 18 and over (1,124 of whom are smartphone owners) in the top 10 U.S. markets (202 total/117 smartphone owners in Los Angeles, CA; 203/115 in San Francisco, CA; 204/137 in Dallas/Fort Worth, TX; 204/121 in Houston, TX; 202/108 in Atlanta, GA; 205/109 in Chicago, IL; 206/93 in the NYC Metro area, NY; 203/90 in Boston, MA; 203/121 in Washington, D.C. and 204/113 in Philadelphia, PA). This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact deanna.siste@grayling.com.

1 Caution: small base warning. Results should be interpreted as directional in nature.

Media Contact
for SOASTA Inc.
Deanna Siste, 415-442-4020
Deanna.siste@grayling.com

 

Source: SOASTA Inc.

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