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SOASTA, a leader in performance analytics, released a survey that reveled Americans are just as demanding when it comes to online performance as they are of performance on the field.
SOASTA, a leader in performance analytics, unveiled the results of its 2016 Super Bowl Second Screen Survey, examining online and mobile habits and preferences of Americans watching this year’s Super Bowl, as well as their thoughts on which professional football playoff team has the most obnoxious fans.
The Super Bowl is a lot of things to a lot of people. It’s the championship game for the National Football League, a showcase for clever ads from Madison Avenue, and for the rest of us, an excuse to splurge on food and drink. But the game is also a big test for the IT professionals tasked with keeping up with ever-increasing demands for data.
According to a 2015 Super Bowl Second Screen Survey conducted by performance analytics company SOASTA, mobile devices will be almost as important as which quarterback evades an onrushing nose tackle. SOASTA commissioned Harris Poll to conduct a survey of 2,057 adults, 1,496 of whom owned either a smartphone or a tablet.
The biggest sports day of the year will also be a huge day for companies who have an investment in the big game. We visited with Tom Lounibos, CEO of SOASTA, to discuss how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.
As the Super Bowl approaches, an equally epic game is taking place in cyberspace. The Super Bowl is the "moment of truth" for the NFL, sports media, advertisers, restaurants (especially pizza joints), food delivery services and gambling sites. They have to be ready in order to capitalize on unpredictably "spiky" traffic and the transactions before, during and, for some, after the game.
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