Newsroom



Smartphone Shopping ‘Stressful’ This Time of Year, Says Report

SOASTA's research confirmed that a majority of back to school shoppers do plan to shop online for the new school year, with nearly 1 in 5 planning to shop using their smartphone or tablet. Millennials are the most likely to shop online for back to school, with 66% of men ages 18-34 and 63% of women ages 18-34 planning to shop online to get their families ready for back to school.

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eTail East 2015: How Data is Changing the Way Retailers do Business

Despite their obsession with the customer, big brick-and-mortar retailers are struggling to break down the digital divide in their organizations.

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Top 10 Quotes From Day 3 Of #eTailEast 2015

“Crisis is a combination of danger and opportunity.” — Ann Ruckstuhl, SOASTA CMO

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Back to School Stressful for Parents

"For the second year in a row, SOASTA'S Back to School Shopping Report Card has uncovered serious pitfalls when it comes to digital performance during one of the biggest shopping events of the year," said Ann Ruckstuhl, Chief Marketing Officer, SOASTA.

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SOASTA Drives Performance

Successful brands know that digital customers are less patient and more fickle than brick-and-mortar customers. Six seconds or less can make the difference between a click-through or conversion and a bounce. On Wall Street, milliseconds cost millions. Using SOASTA performance analytics solutions, businesses can master the relationship between business goals, user behavior and end-to-end performance. And, they can get the actionable, real-time intelligence they need to maximize digital business performance.

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Tana Jackson Featured in 4th Annual Top Women in Cloud Innovation Awards

SOASTA VP of Engineering Tana Jackson is named a CloudNOW ‘Top 10 Women in Cloud.’ This award recognizes Jackson’s lead role in developing SOASTA’s revolutionary new DOC enterprise digital performance solution.

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