SOASTA http://www.soasta.com Cloud Testing for Performance Intelligence Wed, 22 Oct 2014 21:53:00 +0000 en-US hourly 1 SOASTA gives testers improved visibility and actionable intelligence with the Test Suite Dashboard http://www.soasta.com/soastas-product-specific-blog/soasta-gives-testers-improved-visibility-actionable-intelligence-test-suite-dashboard/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-gives-testers-improved-visibility-actionable-intelligence-test-suite-dashboard http://www.soasta.com/soastas-product-specific-blog/soasta-gives-testers-improved-visibility-actionable-intelligence-test-suite-dashboard/#comments Wed, 15 Oct 2014 17:26:40 +0000 http://www.soasta.com/?p=470150 Read more »]]> SOASTA has recently released a new Test Suite Dashboard that allows you to to easily execute and analyze the results of functional tests conducted in both CloudTest and TouchTest.

Before, functional testers were encouraged to get their test results/reports from Jenkins (or other CI tools integrated with CloudTest and/or TouchTest) but there were some reporting challenges found in Jenkins CI. Now CloudTest and TouchTest functional testers can view the results in the new Test Suite Dashboard without the hassle of setting up reports in other CI tools. The ability to leverage Jenkins CI and other CI tools remains undiminished.

The new Test Suite dashboard can be used for web and mobile Functional Testing and allows the tester to easily browse through the history of a test suite and the test compositions in it, right down to the action level where validations pass/fail, and where regressions can be detected and fixed.

The Test Suite Dashboard presents functional data as a summary of the output from a test suite composition. The Dashboard is used to analyze the results of a functional test across many results, and in the TouchTest use case, mobile devices. The Test Suite Dashboard incorporates key metrics, and the results of a functional test, including Success Summary [the % and number of successful Compositions, Clips, Validations]; Details about the Compositions and its test results [pass/fail, time/date of last test run], and the ability to drill down into details.

 

StarWest PR Image

 

To try this new Test Suite Dashboard, you can access it any one of the following ways:

• Opening a parent Composition in the Composition Editor, Results tab.

• Opening the result of a parent Composition from Central (in which case, the Test Suite Dashboard is shown by default)

• Opening the Build in Jenkins and viewing the test result of a parent Composition

Available, as of SOASTA 53.05. Release Notes can be found here.

 

For questions or help, please visit CloudLink to access our Tech Support team and our Community of SOASTA users.

 

Happy Testing!

 

 

 

 

 

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SOASTA Expands Leadership with Modern Enterprise Testing Capabilities http://www.soasta.com/press-releases/soasta-expands-leadership-modern-enterprise-testing-capabilities/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-expands-leadership-modern-enterprise-testing-capabilities http://www.soasta.com/press-releases/soasta-expands-leadership-modern-enterprise-testing-capabilities/#comments Wed, 15 Oct 2014 12:00:45 +0000 http://www.soasta.com/?p=470140 Read more »]]> Responsive mobile design, open source support, private clouds for lab testing, agile test management, and direct to database testing now fully supported on SOASTA’s leading platform

STARWEST – Anaheim, CA – October 15, 2014. SOASTA, the leader in cloud and mobile testing and real user monitoring, today announced the latest release of its market-leading testing platform that includes new capabilities for mobile and web testing that remain unaddressed by legacy tools from Hewlett Packard (HP), IBM and Microsoft.

“When SOASTA pioneered cloud testing, legacy players like HP were focused on client-server architectures and still running tests through expensive in-house servers,” said John Balen, General Partner at Canaan Partners and SOASTA board member. “Today, these same legacy competitors are still based on antiquated architectures and cannot keep pace with SOASTA’s modern and highly scalable cloud and mobile centric architecture.  SOASTA simply delivers a more agile and transformative alternative to legacy test systems so that companies can rapidly accelerate their applications to market at significantly higher quality and lower cost.  Fixing applications afterward can cost companies millions of dollars and significant market share.”

SOASTA’s customers include ten of the top 10 US Internet retailers as well as financial services institutions, global telecommunications companies and iconic consumer brands who have chosen SOASTA to meet their modern requirements, including:

  • Responsive Mobile Design for performance-optimized asynchronous mobile and web applications
  • Open Source development tools often popular with emerging companies and agile engineering teams
  • Direct to Database test approaches that assure data silos are optimized at any scale
  • Private Clouds for Lab Testing in enterprise datacenters and Centers of Excellence for internal testing teams
  • Cross Platform Mobile App Development requiring precise, real device access for continuous functional and performance testing
  • Agile Test Management where local and global collaboration requires shared dashboards and user management

SOASTA’s latest release continues to expand support of these approaches with:

  • Load testing support for responsive “push” technologies for mobile and web
  • Ability to run tests created with the open source JMeter tool with added real-time analytics and unlimited scalability
  • Ability to directly test modern databases with local and cloud-based traffic
  • Utilization of virtual private clouds for internal and hybrid user traffic generation
  • Expanded automation for Android testing for mobile testing
  • New collaborative views and controls for test teams

“Enterprise customers utilize the SOASTA platform for internal and external testing day and night in their test labs and on production systems,” said Tom Lounibos, CEO of SOASTA. “We continue to develop the features that our customers need to be successful to enable new processes driven by continuous delivery. As legacy providers like HP fail to keep up, SOASTA continues to innovate so customers can stay competitive.”

New technical enhancements include:

  • Seamless record and replay of mobile and web applications built with full-duplex designs using the WebSocket protocol
  • Tests written in JMeter (an open source developer tool) can now run directly in CloudTest to leverage SOASTA’s Global Test Cloud and real-time streaming analytics
  • Direct to Database support that enables load testing of SQL statements against databases with cloud scale and real-time streaming feedback
  • The use of virtual private cloud resources from vendors like Amazon Web Services enable scalable behind-the-firewall testing
  • Mobile test automation with TouchTest for Android can now include modifying phone settings and interacting with the Home screen
  • A test suite dashboard that provides teams with aggregate status for test management

 

StarWest PR Image 

Figure 1: Driven by the needs of global test teams at the one of the Top 10 Internet Retailers, a new team-oriented Test Management dashboard communicates test suite progress and delivers drill-down detail about specific test cases as needed.

In addition to enhancements for test automation and performance testing, SOASTA’s real user monitoring, mPulse, serves a dual quality purpose.

  1. It provides real-time validation that users are experiencing web and mobile services as designed and tested.
  2. The information gathered about real use behavior provides true peak usage, user distribution and “click-path” information to create reality-based test plans.

Availability

All capabilities are available on the SOASTA platform today in corresponding CloudTest, TouchTest and mPulse products. Free products may be downloaded at www.soasta.com/free.

 

About SOASTA SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

Press Contact:
William McCormick
Grayling
william.mccormick@grayling.com
(415) 442-4023

 

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Closing the gap: SOASTA offers new performance, automated testing capabilities http://www.soasta.com/soastas-trends-blog/closing-the-gap-soasta-offers-new-performance-automated-testing-capabilities/?utm_source=rss&utm_medium=rss&utm_campaign=closing-the-gap-soasta-offers-new-performance-automated-testing-capabilities http://www.soasta.com/soastas-trends-blog/closing-the-gap-soasta-offers-new-performance-automated-testing-capabilities/#comments Wed, 15 Oct 2014 00:53:57 +0000 http://www.soasta.com/soastas-trends-blog/closing-the-gap-soasta-offers-new-performance-automated-testing-capabilities/ Read more »]]> SOASTA has always been on the cutting edge of performance testing in the mobile and Web space. Now, we’re maintaining this title with the expansion of our industry-leading testing platform. Our updated solution now offers previously unavailable capabilities that address the gaps left by a range of legacy systems, including Hewlett Packard, IBM and Microsoft tools.

In the past, users found these legacy systems to be lacking, especially when it came to the performance testing of emerging technologies and mobile activities. SOASTA has addressed the gaps left by these other platforms with our newly updated solution, which incorporates fresh features in response to the shifting market environment. With the updated platform, teams can now:

  • Load test mobile and Web responsive “push” technologies
  • Access collaborative views among team members
  • Create and run test with JMeter, an open source tool
  • Run automated tests for Android applications
  • Directly test current databases
  • Leverage virtual private clouds for internal and hybrid user traffic generation
StarWest PR Image

We didn’t stop there. The new SOASTA platform also includes other never-before-seen capabilities, including:

  • A new test suite dashboard for improved access to test management aggregate status
  • The ability to record and replay mobile and Web apps created with full-duplex WebSocket protocol designs
  • Test behind the firewall with virtual private cloud resources
  • Run test written in JMeter directly in CloudTest, and the ability to use SOASTA’s Global Test Cloud and real-time analytics

Besides enhancing our automated and performance testing capabilities, our Real User Monitoring solution, mPulse, also seeks to close the gaps left by other legacy tools. mPulse enables teams to see how users are interacting with their Web and mobile services in real time. Additionally, testers can leverage information collected about real-user habits to gain insights on peak usage periods, user distribution and click paths.

Using these new performance testing and real user monitoring capabilities, teams leave no stone unturned with their testing capabilities.

Studies shows increased investment in enterprise apps, automated software quality
These capabilities are no doubt powerful, but they become even more impactful when taking recent study findings into consideration.

According to an Oracle-sponsored study from July, enterprises will spend a projected 50 percent more on mobile capabilities within the next two years. This translates to a significant increase in per-employee, per-device expenditures. The survey found that the while the average IT department currently spends $157 per device, per employee, this figure will likely increase to $242 by the end of 2016.

“This survey is reassuring in that enterprises see potential for great payoff from making a strong mobile commitment,” said Suhas Uliyar, Oracle’s vice president of mobile strategy and product management. “They are recognizing that mobile applications provide a new way to develop and maintain relationships with customers.”

In addition to Oracle’s findings, a recent IDC study showed that besides increased investments in mobile technology, enterprises are also spending more on automated software quality. These growing ASQ investments signal the need to address the rising intricacies of mobile, social and cloud systems.

As enterprises continue to leverage mobile and cloud technology for their business processes, performance testing becomes all the more critical. Companies will continue investing in the solutions that help them achieve their goals, and ensuring that these systems work properly is key. In order to help guarantee that there are no gaps in the testing process, teams should examine the new capabilities offered to them through SOASTA’s CloudTest, TouchTest and mPulse solutions.

“Enterprise customers utilize the SOASTA platform for internal and external testing, day and night, in their test labs and on production systems,” noted SOASTA CEO Tom Lounibos. “We continue to develop the features that our customers need to be successful to enable new processes driven by continuous delivery. As legacy providers fail to keep up, SOASTA continues to innovate so customers can stay competitive.”

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Holiday preparations: Linking social media and applications http://www.soasta.com/soastas-trends-blog/holiday-preparations-linking-social-media-and-applications/?utm_source=rss&utm_medium=rss&utm_campaign=holiday-preparations-linking-social-media-and-applications http://www.soasta.com/soastas-trends-blog/holiday-preparations-linking-social-media-and-applications/#comments Tue, 14 Oct 2014 17:46:58 +0000 http://www.soasta.com/soastas-trends-blog/holiday-preparations-linking-social-media-and-applications/ Read more »]]> There is nothing that kills a positive user experience faster than being asked to create a profile and log in before utilizing a service. While this is a necessary function for many programs, when users follow links from one application to another they expect to be taken straight to the page the link advertised. Instead, they are often greeted by a login wall that prevents them from connecting with the app until they establish a profile.

As the use of applications continues its considerable rise in popularity, it is important that brands leverage every opportunity to connect with their customers, especially with the holiday season approaching. However, forcing users to log in instead of utilizing a deep linking strategy can eliminate many of these opportunities.

Study shows lack of deep linking
Recent survey findings show that the vast majority – more than 90 percent – of retailers don't deep link emails, advertisements or social media applications. Without deep links in place, users are sent to a mobile sign-in page to access the content. Mobile Commerce managing editor Bill Siwicki calls this "a social kiss of death." Whereas a deep link sends the user directly to a specific page, apps lacking this type of connection will simply bring up the login page. 

And as Pure Oxygen Labs reported, leveraging these deep links is becoming essential, particularly as more consumers tap into mobile applications. A Localytics report found that people currently spend 21 percent more time using their apps year-over-year, the most popular of which being music, health and social media programs.

"What has gone largely unreported is the number of missed opportunities for brands to engage with mobile consumers and the frustration that arises when those consumers are met with the mobile login page for an app they already have installed and open on their smartphone," noted Pure Oxygen Labs.

Besides capitalizing on the potential to better connect with their customer bases, retailers that utilize an intelligent deep linking strategy have also seen user traffic increase in key areas, including their mobile-optimized websites and social media pages. Therefore, Pure Oxygen Labs noted that the main takeaway here is that a lack of deep links can translate to a brand basically giving its clients the cold shoulder.

"Ignoring the needs of app users significantly reduces your mobile social engagement (fans, links, followers, sharing, etc.) and increases mobile consumer frustration," the source pointed out.

Deploy deep links before the holidays
As part of their essential holiday preparations, retailers should take another look at their online footprint and ensure that an intelligent, deep linking strategy is in place. This can provide an overall improvement in the end-user experience, leading to boosted sales during this all-important time of year. When customers are able to quickly connect with the products and resources they are seeking, instead of having to enter their authentication credentials, they are more likely to make a purchase.

Brian Klais, Pure Oxygen Labs' founder and president, told Siwicki that this represents a wake-up call for retailers, and they should determine which mobile apps are utilized by their clients to establish the best approach to deep linking.

"Well over 90 percent of retailers are not deep linking at all, and this is an easily addressable problem that they should resolve before they freeze their code for the holidays," Klais said. "With the holidays around the corner, replacing social media links with smarter deep links is a simple update retailers can make."

The final step: Performance testing to ensure functionality
When new functionalities like deep links are added to mobile and Web applications, it is critical to ensure that they work properly. End users can become considerably frustrated by a login page. Imagine how they'd react if this functionality doesn't work at all. For this reason, guaranteeing the proper operation of deep links with mobile and Web performance testing is absolutely essential.

Our SOASTA platform has all the solutions needed to ensure the functionality of deep links, and any other application features. Using CloudTest for performance testing alongside mPulse, our Real User Monitoring system, can help guarantee that mobile and Web apps are more than ready for the seasonal rush.

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A Snapshot of Mobile Development by SOASTA http://www.soasta.com/soastas-trends-blog/snapshot-mobile-development-soasta/?utm_source=rss&utm_medium=rss&utm_campaign=snapshot-mobile-development-soasta http://www.soasta.com/soastas-trends-blog/snapshot-mobile-development-soasta/#comments Fri, 10 Oct 2014 14:00:59 +0000 http://www.soasta.com/?p=470024 Read more »]]> This past summer, SOASTA’s product team sent out a survey to members of the mobile application industry to gain insights on what these organizations were working on, and how they test their products. The survey centered around SOASTA’s industry-leading TouchTest mobile application testing product, the results of which paint a picture of what the mobile app sector is currently working on, and what mobile users can look forward to.

A look at TouchTest

TouchTest is our best-in-class automated mobile application testing platform, enabling users to take an in-depth look at how their application functions. The system offers a range of critical capabilities for mobile app testing, including the ability to capture and playback a variety of user actions/gestures and run tests on these items within a private cloud architecture.

Instead of using emulation and optical recognition like other testing systems, TouchTest provides a faster and more precise alternative that better suits the conditions of the current development environment. Users can utilize a touch-based UI testing approach that operates inside the app and allows for cost-effective testing on real devices.

Survey results provide a picture of mobile app development

As part of our most recent survey, our product team wanted to get a better idea of what mobile users were up to, and how they carry out their development projects. Our survey results, which included responses from numerous organizations within the mobile app community, showed the kinds of initiatives groups are working on currently.

  • Types of applications - The survey found that more than 77 percent of respondents had built a mobile app in the past. Currently, organizations are working on a range of different types of applications, including those specific to a certain industry (35 percent), educational apps (30 percent) and retail apps (26 percent). The majority – 73 percent – of the apps being developed were intended to generate revenue for the company, whereas 27 percent of organizations were working on a development project that would not be a source of profit.
  • Native, Web or Hybrid - When it came to the actual building and operation of the applications, the majority of respondents – 64 percent – noted that they were working on a native app. Another 44 percent stated that they were developing a mobile Web app and 28 percent were building a hybrid application.
  • Operating systems - Not surprisingly, the majority of programs were being created for the iOS and Android operating systems, although more than 26 percent of respondents said they were developing a program for Windows Phone users, and just under 4 percent were developing for the Blackberry operating system. In addition, the bulk of the apps being created centered around mobile handsets and media tablets, whereas approximately 27 percent of projects targeted wearable and Internet of Things devices.
  • Valued aspects - Respondents noted that they valued different characteristics of the apps they were developing, with 35 percent stating that functionality was the most important aspect of the program. Another 31 percent valued quality and 27 percent placed a high importance on performance.
  • Testing - The survey also found that while most respondents test their applications manually, automated testing strategies were close behind. Overall, no respondents noted that they did not have testing procedures for their applications, illustrating the importance of functional testing before program release. Of these tests, respondents placed the highest importance on the ability to use the same test for iOS and Android, as well as the ability to automatically generate smoke or monkey tests.

 

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Sky Believes in Better Testing http://www.soasta.com/press-releases/sky-believes-better-testing/?utm_source=rss&utm_medium=rss&utm_campaign=sky-believes-better-testing http://www.soasta.com/press-releases/sky-believes-better-testing/#comments Wed, 08 Oct 2014 08:00:00 +0000 http://www.soasta.com/?p=469996 Read more »]]> Sky Selects SOASTA to Deliver Quality User Experiences for Digital On Demand Media Platforms

London, UK, 8th October 2014SOASTA, the leader in cloud and mobile testing, today announced that Sky has signed a multi-year order that will see the broadcaster deploy SOASTA’s CloudTest platform as part of its plans to continue to enhance its range of on-demand and other products and services.

Under the deal, the broadcaster will replace their existing testing technology with SOASTA’s flexible, scalable cloud-based testing platform that delivers greater performance and scale. The effect will be to enable Sky to conduct more in-depth testing more often and with greater confidence against demanding timeframes.

The demand for Sky’s internet TV services, such as Sky Go and Now TV, has exploded in recent years and continues to grow. For customers, it offers a greater choice in the way they access and view programmes and services. For Sky, it raises the bar in terms of service delivery given the multiple viewing platforms that customers may choose, whether that is smartphones, tablets, or online. The nature of on-demand services requires a more adaptive, intuitive testing regime and moving to SOASTA’s cloud-based platform delivers a precise and rapid testing environment.

“Customer experience lies at the heart of what we do. Believe in Better – embodies our belief that there is always a better way to do something. If we are to deliver the experience our customers rightly expect from us, we have to  ensure we can handle traffic from hundreds of thousands of concurrent users. Deploying SOASTA’s CloudTest puts us on the front foot and gives us the ability to plan and test with confidence,” said Sam Murray, head of test (Strategic IP), Sky.

“Sky is typical of broadcasters that are adapting to a change in the way entertainment services are consumed by end users. On-demand is proving hugely popular as consumers use smartphones and other mobile devices to access films or sports programmes from any location. These changes need to be incorporated into the testing fabric to ensure quality user experiences every time. Put simply, delivering on-demand services requires a testing regime that can scale, adapt and accommodate quickly and efficiently. Sky’s decision to adopt our cloud-based testing platform creates a whole new set of capabilities for the broadcaster. At a stroke, Sky can undertake continuous testing and analysis for their Sky Go and NOW TV platforms using different scenarios and fine-tune their digital delivery platform.” added Tim Bisley, VP and MD Europe, SOASTA.

 

About SOASTA

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

About Sky

Sky is the UK and Ireland’s leading home entertainment and communications company. Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.

Sky is the UK’s biggest investor in television content, investing more than £2.6 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Around two-thirds of Sky’s content spend is invested in the UK. More than 30 million people watch Sky content each week. Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator. Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.

Sky distributes its content broadly over several platforms, including satellite, cable, IPTV, mobile and WiFi. NOW TV, Sky’s second consumer brand, builds on the company’s leadership in Internet TV. Sky is also the UK’s fastest-growing home communications company and favourite ‘triple-play’ provider of TV, broadband and home phone. Sky believes in making a wider contribution to the communities in which it operates by taking positive action on the environment, supporting grassroots sports and increasing access to, and participation in, the arts. Sky employs 24,000 people, has annual revenues of £7.2 billion and is estimated to support a £5.9 billion contribution to UK GDP. Sky is listed on the London Stock Exchange (BSY).

 

CONTACT:    

Ajay Nawathe

EMEA Communications

+44 (0)207 194 8101

+44 (0)7813 564099

 

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Top emerging design trends and their impact on e-commerce http://www.soasta.com/soastas-trends-blog/top-emerging-design-trends-and-their-impact-on-e-commerce/?utm_source=rss&utm_medium=rss&utm_campaign=top-emerging-design-trends-and-their-impact-on-e-commerce http://www.soasta.com/soastas-trends-blog/top-emerging-design-trends-and-their-impact-on-e-commerce/#comments Mon, 06 Oct 2014 14:49:11 +0000 http://www.soasta.com/soastas-trends-blog/top-emerging-design-trends-and-their-impact-on-e-commerce/ E-commerce platforms are some of the most versatile, adjustable websites and applications out there – and for good reason. Retailers are constantly shifting to showcase seasonal products or special discounts. In this spirit, a number of design trends and techniques have emerged, and e-commerce companies are quickly taking notice. These approaches have the potential to catch a shopper's eye and demonstrate the value of the items featured. Especially when the winter holiday season rolls around, e-commerce vendors are always looking for the next big thing when it comes to the design of their websites and mobile applications. However, performance and load tests are key to ensuring the success of newly designed platforms. 

Data analysis for personalized service
One trend that is currently making waves in the e-commerce industry is the use of consumer data to better curate the list of items presented to each individual shopper. According to ZDNet contributor Simon Bisson, machine learning coupled with cloud technology has enabled retailers to gather and analyze information about general customers. Organizations can then use this data to decide which products will be shown to the user. BloomReach CEO Raj De Datta has dubbed algorithmic tools that carry out these functions "personalized discovery platforms."

"Under the hood of a service that uses machine learning to manage on-site navigation, is a 'Web relevance' engine that uses user data – which has been collected at scale – to understand demand," Bisson explained. "This isn't data about you, per se, it's the aggregate high-level data about all the users like you. If you liked blue sheets, that data suggests you're also likely to like a certain type of scented candle, an approach very similar to that used by machine-learning giant Amazon."

On the other hand, if the individual doesn't like or buy the items presented, that information is also collected and leveraged to determine the next set of products the shopper will see. This creates a highly personalized, optimized platform that is able to quickly shift to the unique demands of each user.

According to TMO Group contributor Shiyang Hu, designers may be able to take this customized approach to website creation a few steps further within the next decade. In addition to specialized product recommendations, users in the future will be able to place the navigation, widget tools and other sidebars anywhere they'd like within the platform.

"And the layout can be stored by their user account," Hu predicted. "Furthermore, maybe the loyal customers can delete some of the ads as well."

This age of personalization offers a plethora of opportunities for designers to create flexible, customizable designs that allow the user to do more with their interface. However, these capabilities will require the use of robust performance testing to ensure their functionality.

Videos and digital try-ons
In addition to more personalized layouts, other emerging design trends include the use of videos and drag-and-drop virtual try-ons to truly showcase specific products. Hu noted that several top retailers, including Amazon and Zappos, feature videos on their websites that include a model demonstrating a specific product. If a shopper is examining a shirt, for example, the attached video features a model wearing the top, turning around to show how it looks from all sides in real time.

"In this context, video gives online retailers an excellent medium for providing useful content and detailed product information," noted Practical Ecommerce contributor Armando Roggio. "Look for more retailers to begin including video and other media-rich content in content marketing and in product descriptions."

While Hu predicted that a number of other retailers will follow suit with videos, many vendors will also start featuring the ability to virtually try on products. Using new tools to connect users' cameras to the platform, shoppers can upload a photo of themselves and drag and drop items to see how they would actually look while worn.

With such complex components involved, however, designers must keep in mind two essential factors: These capabilities may impact page load times, and if they don't work as they should, consumers will only be turned off by them. For this reason, proper performance and load tests are needed to ensure the tools operate appropriately, and that they don't drag down load times. Hu pointed out that today, typical users won't wait longer than three seconds for a page to load. It is critical to take these considerations into account as the design of the platform changes.

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SOASTA CEO Tom Lounibos to Present at Sierra Ventures CIO Summit http://www.soasta.com/press-releases/soasta-ceo-tom-lounibos-tapped-present-sierra-ventures-cio-summit/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-ceo-tom-lounibos-tapped-present-sierra-ventures-cio-summit http://www.soasta.com/press-releases/soasta-ceo-tom-lounibos-tapped-present-sierra-ventures-cio-summit/#comments Wed, 01 Oct 2014 12:00:23 +0000 http://www.soasta.com/?p=469988 Read more »]]> Session at invitation-only event to focus on market insights and the future of

cloud and mobile testing 

MOUNTAIN VIEW, Calif., Oct. 1, 2014SOASTA®,the leader in cloud and mobile testing, today announced that co-founder and CEO Tom Lounibos has been selected to lead a technlogy presentation at the 9th Annual Sierra Ventures CIO Summit. The invitation-only CIO event gathers the world’s most sophisticated technology companies to discuss the future of global technology, from the Internet of Things to IT security and the cloud. SOASTA customers include 10 out of the top 10 retailers, Fortune 50 Companies and the largest telecom and media companies in the world. Since the company was founded in 2008, SOASTA has been recognized for innovation with numerous industry and analyst awards including positioned as a leader in Gartner’s Magic Quadrant for Integrated Software Suites in 2013 and 2014, AlwaysOn 2013 Top 100 Private Companies in Cloud Management and Tools and Named by the Wall Street Journal as one of the “Top 50 Venture Backed Companies” three years in a row.

With 30 years of experience building early stage software companies and leading two successful IPOs, Tom Lounibos is an authority on cutting-edge technology trends that will have the most impact on for CIOs. As CEO of SOASTA, Lounibos is an expert in cloud computing, mobile applications and real-time analytics and provides a unique understanding of the direction of the market.

Lounibos will share his market insights at the following time and location:

Sierra Ventures CIO Summit

Company Presentations: Cloud

Wednesday, October 1, 2014 9:15 a.m. to 10:00 a.m. PDT

Four Seasons Hotel

2050 University Avenue, East Palo Alto, California 94303 USA

About SOASTA SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

Press Contacts William McCormick, Grayling, william.mccormick@grayling.com, (415) 442-4023

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SOASTA Appoints Gamiel Gran as Chief Strategy Officer http://www.soasta.com/press-releases/soasta-appoints-gamiel-gran-chief-strategy-officer/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-appoints-gamiel-gran-chief-strategy-officer http://www.soasta.com/press-releases/soasta-appoints-gamiel-gran-chief-strategy-officer/#comments Tue, 30 Sep 2014 12:00:56 +0000 http://www.soasta.com/?p=469909 Read more »]]> Silicon Valley veteran recruited to head corporate development for cloud and mobile testing leader

MOUNTAIN VIEW, CA. – September 23, 2014 – SOASTA, the leader in cloud and mobile testing, today announced the appointment of Gamiel Gran as Chief Strategy Officer (CSO), effective immediately. A recognized leader with over 20 years of experience in operational roles leading business and corporate development, Gran will report directly to SOASTA CEO Tom Lounibos, and will drive the company’s corporate development, and strategic relationships including OEM and VAR activities.

Prior to joining SOASTA, Gran was a partner at Sierra Ventures, an early-stage technology focused venture capital firm, where he successfully expanded the performance of the overall portfolio in support of early market adoption for Sierra Venture’s investments. Gran has also held leadership positions that span a number of industry segments, including investing in early stage technology companies, launching channels and indirect sales models, and leading business and corporate development for industry leaders like IBM and Oracle.

“Gamiel’s appointment comes at a critical time for SOASTA and represents exciting things to come for our company, ” said Lounibos. “As we enter our next phase of growth, Gamiel will be working closely with SOASTA’s senior leadership to execute on key strategic initiatives. His experience in corporate development, including in leadership roles at companies such as BEA, Edify, Cassatt, and Appcelerator, will be a valuable resource for SOASTA moving forward.”

Gran brings years of experience in working with CIOs on delivering business values with new technologies. In his role at Sierra Ventures, he drives thought leadership efforts with the long standing CIO Advisory Board. The CIO advisory board brings together over 100 forward thinking CIOs to is to discuss the most powerful new technologies and their impact on their businesses.

“I’m excited to bring answers to today’s issues for CIOs with my new role at SOASTA. CIO’s today are under pressure like never before to both transform IT operations while providing the highest quality solutions.  Well-tested software with in-depth performance and business analytics are now critical must haves for all CIOs.  No CIO wants to be on the cover of the WSJ with a failed website launch or outage — from the federal government to fast growing ecommerce sites — quality testing is required.”

Gran also serves as a board member and advisor for early stage companies and leads a CIO Thought Leadership and Innovation advisory board with the goal of identifying early stage technologies. He is also a frequent speaker at industry events such as the Global CIO Summit, SVForum, Forbes, SiliconAngel, Strata Summit, Forbes, and CITOResearch. Gran holds a B.A. in Economics and Social Science from the University of California at Berkeley.

 

About SOASTA: 

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

 

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Test the performance of iOS 8 applications with SOASTA http://www.soasta.com/soastas-trends-blog/test-the-performance-of-ios-8-applications-with-soasta/?utm_source=rss&utm_medium=rss&utm_campaign=test-the-performance-of-ios-8-applications-with-soasta http://www.soasta.com/soastas-trends-blog/test-the-performance-of-ios-8-applications-with-soasta/#comments Wed, 24 Sep 2014 20:26:31 +0000 http://www.soasta.com/soastas-trends-blog/test-the-performance-of-ios-8-applications-with-soasta/ For months before its actual release, there was a considerable amount of industry buzz surrounding the iPhone 6 and its new operating system, iOS 8. Apple touts the OS as “huge for developers, massive for everyone else,” and the development community has been quick to take notice. However, as teams work to develop applications for the new platform, they need robust testing solutions to ensure their creations work properly for iOS 8 users.

This is where SOASTA comes in, with our best-in-class mobile application testing solutions available on the SOASTA platform. SOASTA has long been a leader in the application testing arena, and has maintained this status by providing mobile app testing support for all iOS 8 devices from the day of the its release. This ensures that developers don’t have to stall to test the performance of their iOS 8 targeted applications, and users need not wait long to use effective applications on their new devices.

The release of iPhone 6 and iOS 8
Since the release of the new iPhone 6 models and iOS 8 on Sept. 19, consumers have rushed to purchase the new devices or update their Apple devices to use the new operating system. In fact, CNET noted that Apple broke records with this most recent device launch, selling more than 10 million units of the iPhone 6 and iPhone 6 Plus within the first weekend of its availability.

“The iPhone 6 has the potential to be the biggest launch in Apple’s 38-year history,” predicted CNET contributor Shara Tibken.

Reportedly, the company has asked that 70 to 80 million of the larger-screen iPhone models be produced before the end of the year. SOASTA research has shown that consumers are increasingly looking for devices with larger screens, as 74 percent of Americans said the bigger display can improve their online shopping experiences, for example. An additional 79 percent of Millennials agreed, noting that larger screens allow for better browsing and comparison shopping, boosting their likeliness of purchase.

With so many new devices equipped with the new operating system, consumers are looking for new applications to use alongside them. In this way, developers are looking to create apps that leverage the best of the new platform’s capabilities, including the features only available on the iOS 8.

According to Apple, the operating system update comes with a number of new additions, including the ability to add voice to text messages, improved photo taking and finding capabilities, as well as the option to connect fitness apps to enable communication among the device owner’s trainer and doctor. The update also comes equipped with new keyboard abilities and more options to share content on social media and other platforms.

What’s more is that there are already a collection of applications that have been built especially for the new devices and operating systems. And this trend will no doubt continue as even more consumers update their older Apple devices, or purchase the newly released ones.

Offering performance testing from day one
With a typical device launch, the development community would have to wait weeks, if not months, for performance testing support. This can considerably stall the launch of a new application. Or, worse, force developers to jailbreak devices for testing purposes.

“Mobile user experiences are driving testing requirements beyond anything seen with traditional software development,” noted Melinda Ballou, IDC Application Lifecycle Management and Executive Strategies Services program director. “Test automation must be reliable and adapt to new form factors as fast as they become available.”

Thankfully, with the landmark release of Apple’s new products, this is not the case. SOASTA has provided mobile application performance testing solutions that are specifically compatible with iOS 8 devices since the day the operating system was released.

Our mobile test automation solution, TouchTest, enables QA teams to establish cross-form factor tests specifically for apps that run on a variety of devices, including iPhones and iPads. CloudTest allows engineers to scale their tests, stressing the system to see how it performs with millions of users leveraging it at once. And our Real User Monitoring solution, mPulse, offers a real-time view of performance.

These solutions ensure that applications created just for the new operating system will work as they should, offering a positive end user experience for iOS 8 device owners, and bolstering the development organization’s market position.

“Responsive approaches that minimize the time needed to test can accelerate app development to help companies maintain competitiveness in the digitized marketplace,” Ballou said.

SOASTA CEO Tom Lounibos agreed, noting that SOASTA has continually been at the forefront of application performance testing. While testing is an important aspect of any application, the ability to quickly test and make apps available to consumers is especially critical in the e-commerce sector.

“We don’t want a single hour of testing to be missed because automation can’t keep up,” Lounibos said. “In mobile commerce, even a millisecond can mean millions in lost revenue.”

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SOASTA to offer mobile application testing tips in upcoming webinar http://www.soasta.com/soastas-trends-blog/soasta-to-offer-mobile-application-testing-tips-in-upcoming-webinar/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-to-offer-mobile-application-testing-tips-in-upcoming-webinar http://www.soasta.com/soastas-trends-blog/soasta-to-offer-mobile-application-testing-tips-in-upcoming-webinar/#comments Fri, 19 Sep 2014 17:55:49 +0000 http://www.soasta.com/soastas-trends-blog/soasta-to-offer-mobile-application-testing-tips-in-upcoming-webinar/ When it comes to mobile applications, testing is key. However, when and how this testing takes place can considerably differ depending on the type of application and the approach being leveraged for development. Whatever strategy is used, though, testing plays an integral role in the creation, launch and lifecycle of a mobile application.

Testing provides a number of opportunities and benefits for developers and QA team members, including the ability to pinpoint any problems with the application and address these before product launch. This way, users receive the best possible version of the application and can have a favorable experience using it.

While there’s no doubt that mobile application testing is important, some teams may be at a loss as far as what aspects to test, when to automate these processes and how to deal with any issues that might arise. Thankfully, SOASTA and Utopia are seeking to answer these questions and more with their upcoming Mobile App Testing Checklist webinar on September 24. Before participating in the webinar, however, let’s take a look at some of the different elements to keep in mind with mobile application testing.

Types of mobile application tests
Mohan Kumar and Manish Chauhan of Infosys noted in a recent white paper that there are several different types of tests that developers and QA teams should carry out, including usability, compatibility, interface and services testing. In addition, many teams also engage in low level resource, operational and security testing.

However, some of the most important trials are those connected with the application’s performance. Performance testing can involve a number of different aspects, such as checking the server connections, response time, code optimization, battery and memory consumption. ISTQB noted that performance testing can also extend to the app’s functionality with other device processes, including if processes are impacted by incoming messages, the size of the user’s mailbox or other considerations. In addition, if the app hinges on user-generated content or data, teams should test how the program performs as this content increases. The bottom line is to ensure that all features and application components operate as they should, and will provide an exceptional experience for the ultimate end user.

As there are a significant number of items to consider for performance testing, a number of teams have opted for automated tools that can streamline these processes. This way, team members need not manually set up testing environments and metrics for each specific aspect being tested – the automated performance testing tool takes care of all of this for them. The use of automated testing technology can not only shift the work away from team members, allowing them to focus on other mission-critical aspects of the product, but can also speed the application’s time-to-market. The SOASTA platform provides a range of testing tools, including TouchTest, our industry-leading test automation product.

If the obstacles and risks that can emerge with mobile application testing are not addressed, the ultimate production and performance of the app could suffer. Any bugs or other issues appearing in the application can impact a number of items, including the user experience, the profits gleaned from the project and the overall reputation of the company that released it. However, tools like those provided through our SOASTA platform can mitigate these risks.

SOASTA Mobile App Testing Checklist
Want to learn more about mobile application testing? Register here for our Mobile App Testing Checklist webinar at 10 a.m. PT on Sept. 24. Founder and CTO of Utopia Solutions Lee Barnes will be joined by SOASTA senior engineer Mike Ostenberg and SOASTA vice president of product marketing Brad Johnson to share tips and expertise on common app issues, missed testing areas, when to automate, available testing technology and collecting user information.

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SOASTA Supports Testing on Any Apple Device Running iOS 8 From Day One http://www.soasta.com/press-releases/soasta-supports-testing-apple-device-running-ios-8-day-one/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-supports-testing-apple-device-running-ios-8-day-one http://www.soasta.com/press-releases/soasta-supports-testing-apple-device-running-ios-8-day-one/#comments Wed, 17 Sep 2014 17:20:18 +0000 http://www.soasta.com/?p=469901 Read more »]]> No waiting means mobile apps get out faster, no matter the form factor

MOUNTAIN VIEW, CA – September 17, 2014 – SOASTA, the leader in cloud and mobile testing and real user monitoring, today announced mobile app testing support on all off-the-shelf Apple devices running iOS 8 the same day as Apple iOS 8 is commercially available. This includes the larger new iPhone 6 and iPhone 6 Plus smartphones. SOASTA takes an in-app approach to testing with TouchTest, which is architected to support every new iOS release with no delay for developers.

Testing mobile devices has evolved as rapidly as mobile apps themselves. With the rise of new sizes and form factors for mobile and internet-connected devices, app developers typically have to wait weeks or months to complete manual testing before launching. Of the automated testing solutions on the market, most do not support the latest mobile operating systems and require jail breaking of new devices. This results in delays of weeks or even months after a new iOS release for automated testing to begin.

“Mobile user experiences are driving testing requirements beyond anything seen with traditional software development,” said Melinda Ballou, program director of the Application Lifecycle Management and Executive Strategies Service at IDC. “Test automation must be reliable and adapt to new form factors as fast as they become available. Responsive approaches that minimize the time needed to test can accelerate app development to help companies maintain competitiveness in the digitized marketplace.”

SOASTA’s end-to-end support for iOS 8 includes functional test automation, mobile-scale performance testing and real user monitoring of mobile iOS users.

  • TouchTest -TouchTest’s object-level automation works inside apps built for iOS, so automated tests run uninterrupted from one release to the next. Teams can build cross-form factor tests to assure user experiences for apps that are designed for cross-device operation, like the iPad or iPhone. Development and test shops can add any new device running iOS 8 to their device clouds to assure functionality on all Apple form factors
  • CloudTest - Performance is validated both on the actual devices and also at full scale with CloudTest to stress systems supporting up to millions of mobile users
  • mPulse – SOASTA also provides a complete real-time view of mobile user performance with mPulse to assure the satisfaction of mobile users no matter the form or OS version

For larger displays, wearable devices, and IoT-connected gadgets, SOASTA is uniquely prepared to support testing from the end user experience to the performance and scalability of new apps, all due to new functionality including:

  • Mobile Test Automation that will not break down release to release
  • Mobile app performance testing to cover traffic of up to millions of users, regardless of their location
  • New support for today’s responsive design across all users’ devices
  • Real mobile user monitoring, no matter the device or location

Recent research from SOASTA also offers insight on the effect of new form factors on mCommerce, as well as the appeal of IoT-enabled devices, like the Apple Watch, for consumers. When it comes to the Internet of Things, a full 67 percent of Americans say they are excited about the possibilities of IoT coming to consumer technology.

The majority of Americans who would shop on a smartphone (74 percent) say having a bigger screen would improve their shopping experience, and 79 percent of millennials (ages 18-34) agree. When asked why shopping would be better on a bigger screen, consumers gave the following reasons:

  • The ability to browse
  • Ability to comparison shop
  • More likely to make purchases
  • More likely to involve other people nearby in the shopping experience.

“The Internet of Things is here,” said Tom Lounibos, SOASTA CEO. “Whether it’s Apple Watch or breakthroughs in health and medical mobility, user experience is king. SOASTA has been at the forefront of mobile development and is continually pushing the envelope in testing options for our customers. We don’t want a single hour of testing to be missed because automation can’t keep up. In mobile commerce, even a millisecond can mean millions in lost revenue.”

 

About SOASTA: 

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

 

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