SOASTA http://www.soasta.com Cloud Testing for Performance Intelligence Sat, 16 Aug 2014 02:54:25 +0000 en-US hourly 1 SOASTA Holiday 2014 Digital Performance Guide http://www.soasta.com/soastas-trends-blog/soasta-holiday-2014-digital-performance-guide/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-holiday-2014-digital-performance-guide http://www.soasta.com/soastas-trends-blog/soasta-holiday-2014-digital-performance-guide/#comments Wed, 13 Aug 2014 12:00:40 +0000 http://www.soasta.com/?p=469738 Are you prepared to perform at your peak this Holiday season?

Online holiday shopping levels are expected to break records again this year, surpassing last year’s Cyber Monday sales of $1.735b, an 18% increase over 2012. Check out SOASTA’s Holiday 2014 Digital Performance Guide Infographic.

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SOASTA Provides eTailers with Blueprint for Delivering Peak Mobile and Web Performance This Holiday Shopping Season http://www.soasta.com/press-releases/soasta-provides-etailers-blueprint-delivering-peak-mobile-web-performance-holiday-shopping-season/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-provides-etailers-blueprint-delivering-peak-mobile-web-performance-holiday-shopping-season http://www.soasta.com/press-releases/soasta-provides-etailers-blueprint-delivering-peak-mobile-web-performance-holiday-shopping-season/#comments Wed, 13 Aug 2014 12:00:18 +0000 http://www.soasta.com/?p=469739 Read more »]]> As more consumers purchase online, SOASTA shares expertise on how retailers can optimize shopper user experience and conversion to maximize revenue and achieve business goals

eTail East, Booth 31 – Philadelphia, PA – August 13, 2014 – SOASTA, the leader in cloud and mobile testing and real user monitoring, today revealed the Perform At Your Peak, Holiday 2014 Performance Training Guide which provides crucial insights on how retailers can prepare and monitor consumer activity in real-time on their mobile and web e-commerce sites to optimize user experience and conversion. Ten of the top 10 online retailers in the U.S. rely on SOASTA’s mobile and web technology to ensure flawless mobile and web performance under the busiest traffic conditions, so SOASTA is uniquely positioned to provide guidance on the upcoming holiday shopping season.

“Holiday shopping is the most important time of the year for e-commerce retailers globally, and with substantial consumer adoption of mobile and online shopping, retailers must deliver a flawless experience to their customers,” said Tom Lounibos, CEO, SOASTA.  “Just a one second delay could cause an e-commerce site generating $10,000 in daily sales to lose $250,000 annually. Delays and downtime during the holiday season could seriously impact revenue.

Now is the time for retailers to get ready for the biggest online traffic day of the year, Cyber Monday. We have laid out our tips on when and what retailers need to do to prepare for traffic spikes and monitor real user behavior so that they’re fully prepared for the busy holiday season.”

In fact, SOASTA found that 40 percent of shoppers will abandon a website if it takes over three seconds to load. A full 80 percent of consumers who have a dissatisfying experience with a retailer’s website performance are much less likely to return to the site to make another purchase afterward. With so much at stake, retailers need to prepare in advance for the spikes in customer traffic and purchases that come with the holiday season.

SOASTA’s top five essential performance tips for retailers getting ready for 2014 holiday shopping season include:

  1. Plan in the New Year: Analysis of the previous holiday season sets the baseline for planning.  Identify your peak periods of traffic, down to the minute if possible, and determine the cost of performance delays on your business, so you know where to focus your optimization.
  2. Infrastructure and Application, Start in Spring: Preparation should include assessing the current infrastructure, securing the environment, and tuning the app and/or website.
  3. Monitor, Continuously:  Retailers should include the measurement and analysis of the application’s overall performance, traffic levels, end-user experience, and upstream connections including payment gateway, shipping and fulfilment needs to ensure functionality.
  4. Load Test, Continuously: Load testing should include testing for spikes with the cloud, testing overlooked items, and load testing centered around measuring, testing and complete end-to-end system.
  5. Marketing, Start in Fall: Marketing efforts should include effective campaign management to remain connected with stakeholders and put into place policies to govern changes made to the existing campaign plan, email best practices, and promotions and discounts.

SOASTA’s products enable enterprises to take advantage of real-time data, gaining deep insights into their customer’s experience and resulting behavior. Additionally, the company’s solution, CloudTest, is used by 10 of the top 10 retailers in the U.S. for seasonal readiness testing to prepare for holiday shopping.

At this year’s eTail East conference, SOASTA executives, Buddy Brewer, VP of Product, and Andrew Custard, VP of Sales, Americas, will be presenting on “User Experience Optimization & Conversion Optimization” at 2:10 pm EDT on Wednesday, August 13.

For more information, visit www.soasta.com/e-commerce.

 

About SOASTA: 

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

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Don’t wait: Prepare early to ensure success during holiday shopping surge http://www.soasta.com/soastas-trends-blog/dont-wait-prepare-early-to-ensure-success-during-holiday-shopping-surge/?utm_source=rss&utm_medium=rss&utm_campaign=dont-wait-prepare-early-to-ensure-success-during-holiday-shopping-surge http://www.soasta.com/soastas-trends-blog/dont-wait-prepare-early-to-ensure-success-during-holiday-shopping-surge/#comments Tue, 12 Aug 2014 14:54:34 +0000 http://www.soasta.com/soastas-trends-blog/dont-wait-prepare-early-to-ensure-success-during-holiday-shopping-surge/ The holiday shopping season is approaching fast and many e-commerce retailers have already begun preparations to ensure their platforms are ready for the surge of customers. And while some companies have yet to prepare for the increase in online activity, starting the process early will determine a company’s success at the end of the year.

Forrester Research found that 2013 was a banner year for e-commerce holiday shopping revenues, and 2014 is projected to be even better. According to Multichannel Merchant, online profits are estimated to reach $300 billion in direct sales, with an additional $1.4 trillion in sales coming from Web. For this reason, it is absolutely critical that these platforms are ready for the peak traffic levels that come with the holiday shopping season.

Steps for holiday preparedness testing
However, when it comes to load and performance testing for holiday readiness, many e-commerce firms are at a loss for where to begin. SOASTA has years of experience preparing retailers for seasonal readiness. SOASTA’s top five essential performance tips for retailers getting ready for the 2014 holiday shopping season include:

  1. Plan in the New Year: Analysis of the previous holiday season sets the baseline for planning.  Identify your peak periods of traffic, down to the minute if possible, and determine the cost of performance delays on your business, so you know where to focus your optimization.
  2. Infrastructure and Application, Start in Spring: Preparation should include assessing the current infrastructure, securing the environment, and tuning the app and/or website.
  3. Monitor, Continuously:  Retailers should include the measurement and analysis of the application’s overall performance, traffic levels, end-user experience, and upstream connections including payment gateway, shipping and fulfilment needs to ensure functionality.
  4. Load Test, Continuously: Load testing should include testing for spikes with the cloud, testing overlooked items, and load testing centered around measuring, testing and complete end-to-end system.
  5. Marketing, Start in Fall: Marketing efforts should include effective campaign management to remain connected with stakeholders and put into place policies to govern changes made to the existing campaign plan, email best practices, and promotions and discounts.

This approach will prepare retailers, ensuring that any potential issues are addressed and the platform is fully functional, even during peak buying periods.

Multichannel Merchant also advised testing not only the website performance, but the company’s mobile app as well. As mobile transactions continually account for rising levels of holiday traffic and revenues, it is critical that all platforms are ready for the holiday season.

“To avoid losing valuable revenue and reach your customers wherever they are – even at the point of purchase – your website must fully support the mobile commerce experience,” Multichannel Merchant stated. “Smart marketers know they are capitalizing on holiday sales by making campaigns and websites mobile-ready.”

As we have seen in past years, preparing early and using the right solutions will make for a very profitable holiday season.

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Gatwick Airport invests in CloudTest http://www.soasta.com/soastas-trends-blog/gatwick-airport-invests-in-cloudtest/?utm_source=rss&utm_medium=rss&utm_campaign=gatwick-airport-invests-in-cloudtest http://www.soasta.com/soastas-trends-blog/gatwick-airport-invests-in-cloudtest/#comments Tue, 05 Aug 2014 12:21:42 +0000 http://www.soasta.com/soastas-trends-blog/gatwick-airport-invests-in-cloudtest/ While many of our clients are involved in the mobile application and website development community, this does not necessarily mean that our innovative technologies cannot help those in other industries. Case in point is one of our newest clients, Gatwick Airport, which recently invested in our CloudTest platform as a means to drive collaboration and efficiency.

Gatwick is considered the world's busiest single-use runway airport, meaning any improvements to travel hubs response time, delay reductions or overall passenger experience could impact a considerable number of individuals. The airport will leverage our CloudTest technology to do just these things, working to bolster information sharing abilities that will lead to increased aircraft turnaround times and an enhanced customer experience.

The airport's adoption of our innovative CloudTest system is part of an overarching effort to raise its adoption of cloud technology to allow for greater economies of scale.

Airport expansion
The group's investment in CloudTest comes at an opportune time, as the airport is getting ready for future expansion. Currently, there is a debate in the travel industry involving the addition of a new runway for the South-East of England, and Gatwick noted that it is the best choice for this growth.

According to Gatwick Airport Ltd, a new runway could be added to Gatwick in a fraction of the time it would take to build one at Heathrow, with estimates stating that the new avenue could be constructed five years earlier. Furthermore, the addition would not impact taxpayers.

Besides allowing for 10 million more passengers to travel to and from Gatwick each year, the new runway would create 120,000 new employment opportunities in the region. And with the addition of our best-in-class CloudTest solution, the added traffic of another runway could be seamlessly managed and directed.

Improving information sharing
Overall, the goal of the CloudTest project at Gatwick is to utilize the cloud service as a means to access and share information between the airport's partners. Specifically, CloudTest will be utilized to authenticate the initiative's overall scope and scale, allowing for fine-tuning adjustments to take place during the project's duration.

Gatwick Airport CIO Michael Ibbitson said that the SOASTA partnership is an essential part of this project, as both groups have a shared approach of confronting current views to establish a new paradigm.

"SOASTA's CloudTest platform allows us to test capacity and robustness as the project takes shape," Ibbitson said. "We are able to test with a degree of precision and accuracy that delivers measurable and actionable data within a very demanding timeframe."

SOASTA vice president and managing director for EMEA Tim Bisley noted that cloud services are the center this initiative, and that the airport's use of CloudTest is more than just load and performance testing. Gatwick will leverage the solution to ensure it is "delivering the confidence and reassurance behind the vision."

"Gatwick is leading the charge towards embracing cloud-based services that ultimately will revolutionize [the] passenger experience," Bisley said. "The innovation lies not merely in what Gatwick is seeking to accomplish at the airport but also with the foundation that it is creating for a collaborative system of working with airlines and airport partners."

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Gatwick Takes Cloud Testing to New Heights http://www.soasta.com/press-releases/gatwick-takes-cloud-testing-new-heights/?utm_source=rss&utm_medium=rss&utm_campaign=gatwick-takes-cloud-testing-new-heights http://www.soasta.com/press-releases/gatwick-takes-cloud-testing-new-heights/#comments Mon, 04 Aug 2014 23:00:24 +0000 http://www.soasta.com/?p=469719 Read more »]]> Gatwick selects SOASTA to drive innovative approach to capacity planning

London, UK, 5th August 2014 – SOASTA, the leader in cloud and mobile testing, today announced that Gatwick Airport has invested in its CloudTest platform to support a ground-breaking project that is poised to accelerate collaborative working and drive further efficiencies at the airport. The initiative will enable Gatwick to share information with airlines and ground services to increase aircraft turnaround times and improve overall customer experience. The move forms part of an on-going drive by Gatwick to achieve greater economies of scale through an adoption of cloud technology and comes at a time of fierce debate about an additional runway for the South East of England.

As the world’s busiest single-use runway airport, innovative capacity planning lies at the heart of Gatwick’s continued success. Any initiative that improves response times or reduces delays can only benefit passengers and enhance their travel experience.  The new project uses a cloud service to access and share data between trusted partners across the airport and beyond. SOASTA’s CloudTest platform is being used to validate and verify the scope and scale of the initiative and help fine-tune the project as it progresses.

“Gatwick’s success is built on our willingness to innovative and to try things that haven’t been done before. The current project is no exception but its success lies in having a dedicated set of partners to bring it to life. SOASTA is a partner that shares our approach to challenging the established view and creating a new paradigm. SOASTA’s CloudTest platform allows us to test capacity and robustness as the project takes shape.  “We are able to test with a degree of precision and accuracy that delivers measurable and actionable data within a very demanding timeframe,” said Michael Ibbitson, CIO Gatwick Airport.

Gatwick

“Gatwick is leading the charge towards embracing cloud-based services that ultimately will revolutionise passenger experience. The innovation lies not merely in what Gatwick is seeking to accomplish at the airport but also with the foundation that it is creating for a collaborative system of working with airlines and other airport partners.  Cloud-based services lie at the heart of this innovation and it is the scope and scale of cloud-based technologies that makes this vision possible. SOASTA’s partnership with Gatwick is based on our proven technical prowess as well as our willingness and ability to embrace new ideas and approaches.  Gatwick’s deployment of CloudTest is more than just load and performance testing, it’s delivering the confidence and reassurance behind the vision by ensuring the integrity and reliability of the initiative,” said Tim Bisley, VP & MD EMEA, SOASTA.

Gatwick’s investment in SOASTA CloudTest platform forms part of a wider move towards cloud-based services designed to enhance passenger experiences and ultimately improve service levels and standards at the airport.

About Gatwick Airport

London Gatwick is the UK’s second largest airport and the most efficient single-runway airport in the world.

The airport serves around 200 destinations (more than any other UK airport) in 90 countries for 36 million passengers a year on short and long haul point-to-point services. The airport is also a major economic driver for the South-East region, generating around 23,000 on-airport jobs and a further 13,000 jobs through related activities.

London Gatwick is 28 miles south of London with excellent public transport links into the heart of London and elsewhere. It’s quicker to get from Gatwick to central London than from other London airports taking just 28 minutes from the airport direct to the financial district in London or 30 minutes to key tourist attractions.  Gatwick Airport is owned by group of international investment funds, of which Global Infrastructure Partners is the majority shareholder.

About SOASTA

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies. 

CONTACT:    

Ajay Nawathe

EMEA Communications

anawathe@soasta.com

+44 (0)207 194 8101

+44 (0)7813 564099

 

 

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Prepare for the holiday rush: Take steps now to guarantee e-commerce success http://www.soasta.com/soastas-trends-blog/prepare-for-the-holiday-rush-take-steps-now-to-guarantee-e-commerce-success/?utm_source=rss&utm_medium=rss&utm_campaign=prepare-for-the-holiday-rush-take-steps-now-to-guarantee-e-commerce-success http://www.soasta.com/soastas-trends-blog/prepare-for-the-holiday-rush-take-steps-now-to-guarantee-e-commerce-success/#comments Fri, 01 Aug 2014 16:45:05 +0000 http://www.soasta.com/soastas-trends-blog/prepare-for-the-holiday-rush-take-steps-now-to-guarantee-e-commerce-success/ The holiday season is always a busy time for retailers. Whether operating solely online, or between their Web-based and brick-and-mortar locations, companies are always looking for ways to better prepare themselves for the end-of-the-year rush.

Although last year's holiday shopping season was no doubt a bustle of customer activity, this year promises to be even bigger. According to Forrester Research forecasts, a total of $290 billion in revenues will come from online sales alone, and an additional $1.412 billion will be generated by offline sales influenced by Web-based resources. Furthermore, Forrester predicts that these levels will only grow in the coming years, reaching $317 billion in online sales by 2017, as well as $1.796 billion in Web-influenced offline sales. 

Website performance is a must
An increase in online and Web-influenced shopping, compounded by the fact that more users are leveraging their mobile devices to make purchases, makes the performance of a company's website during the holiday season all the more critical. In fact, if a platform doesn't perform, chances are good that the business will see a loss in sales as well as customers.

Recent statistics show that 40 percent of shoppers will abandon a website if it takes over three seconds to load. In addition, nearly 80 percent of consumers that have a dissatisfying experience with a retailer's website performance are much less likely to return to the site to make another purchase afterward. All told, if a business's e-commerce site generates $10,000 in sales each day, even a 1 second delay could be incredibly harmful, causing the brand to lose $250,000 every year.

Keeping all this in mind, it is absolutely critical that retail organizations prepare ahead of time for the influx of customers and purchases that come with the holiday season. It's never too early to begin this process, which should consist of four main elements: infrastructure and application, monitoring, load testing and marketing.

1) Infrastructure and application
This part of the preparations should include the following steps:

  • Assess the current infrastructure – Gauge performance and capacity levels by examining the server hardware, the current storage system, the databases and applications being used and the overall network. Assessment efforts should help the business determine how many users can be on the site at one time, and must also include an emergency capacity plan and communications with the company's vendor for capacity planning.
  • Secure the environment – As part of this step, administrators need to make sure that the digital environment is up to date with all upgrades and security patches. In addition, an emergency patch and security plan should be created, and access to the system should be limited to only essential personnel. Supervisors should also run a vulnerability scan and test the Denial of Service response approach currently in place.
  • Tune the app and/or website -  This process should include the optimization of queries, session limits and search results, as well as the use of a content delivery network to ensure reliable transmission. Developers can also improve the application's capacity by adjusting caching and 'type ahead' search components, and by removing or changing the 'view all' options.

2) Monitoring
Monitoring efforts connected with holiday preparations should include the measurement and analysis of the overall performance of the application, as well as traffic levels and the end-user experience. Managers should specifically examine the upstream connections like the payment gateway, shipping and fulfillment fields to ensure their functionality.

3) Load testing
Modern load testing processes enable organizations to understand their real users, and prevent them from having to guess what to test. Load testing efforts should encompass:

  • Testing for spikes with the cloud – Cloud technology can help provide a detailed and authentic look at actual user behavior, allowing for meaningful scaling and appropriate concurrency.
  • Test continually overlooked items – Don't let anything fall through the cracks. Test even what's usually forgotten, including failover scenarios, success disasters and the complete end-to-end system.
  • Overall, load testing should be centered around measuring, testing and acting in real time. The team also shouldn't put this process off until the end: Continuous testing is the best way to gauge performance throughout development and the entire lifecycle of the app or site.

4) Marketing
Marketing efforts are different around the holiday season, and should include:

  • Effective campaign management – Remain in connection with stakeholders and create an overarching policy to govern any changes made to the existing campaign plan. Administrators should also establish a freeze on any adjustments to the application or infrastructuring during this period, and limit any changes to catalog and publishing.
  • Remember email best practices – These include breaking client lists into small groups, trickling email messages and prioritizing management of all media content.
  • Promotions and discounts – Special holiday deals don't need to be overly extravagant. Employees should utilize previously established discount structures and be sure to create test cases for all discount codes.

Keeping all these points in mind in connection with a company's infrastructure and application, monitoring, load testing and marketing processes will help ensure a streamlined, successful holiday season. Remember, don't wait, start preparing now!

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There’s Always Room For More RUM http://www.soasta.com/real-user-monitoring/theres-always-room-rum/?utm_source=rss&utm_medium=rss&utm_campaign=theres-always-room-rum http://www.soasta.com/real-user-monitoring/theres-always-room-rum/#comments Tue, 15 Jul 2014 12:35:13 +0000 http://www.soasta.com/?p=469649 Read more »]]> We here at SOASTA are strong believers that there is always room for more RUM. Embracing this concept, SOASTA now offers complete native app support with mPulse, our award-winning Real User Monitoring (RUM) solution, which now delivers the first and only multi-dimensional views of actual user behavior whether on mobile web, web or native mobile applications.

mPulse utilizes the same advanced touch-tracking technology as SOASTA TouchTest, recording precise mobile user gestures and actions to monitor native Apple iOS and Google Android mobile applications. This native app monitoring is delivered instantly, eliminating any app store approval or re-certification delays.

SOASTA CTO, Tal Broda, on the latest RUM expansion to include mobile consumers

Tal Velocity Interview

SOASTA has extended its proven RUM platform to empower mPulse with exclusive capabilities to make native app monitoring easier:

  • TouchMetrics allow correlated and targeted reporting and alerting on real users’ mobile app usage customized to what matters to individual businesses
  • TouchTimers enable setting measurements and thresholds on precise user gestures and actions in native and Mobile Web apps using real devices
  • Visually track mobile user access by mobile operating system, location and user experience

 

 

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Increasing BYOD practices result in boosted development and mobile app testing demands http://www.soasta.com/soastas-trends-blog/increasing-byod-practices-result-boosted-development-mobile-app-testing-demands/?utm_source=rss&utm_medium=rss&utm_campaign=increasing-byod-practices-result-boosted-development-mobile-app-testing-demands http://www.soasta.com/soastas-trends-blog/increasing-byod-practices-result-boosted-development-mobile-app-testing-demands/#comments Thu, 03 Jul 2014 16:00:00 +0000 http://www.soasta.com/?p=469610 Read more »]]> Just a few years ago, business leaders and employees alike began hearing about the growing bring-your-own-device trend. They were told that such practices could bring a myriad benefits, including boosted productivity and workforce collaboration. Intrigued by these advantages, many companies decided they had to see for themselves just how BYOD could advance their enterprise goals.

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As a result, BYOD is no longer a novel concept and has quickly become a technological cornerstone of many business processes. As this trend continues to permeate the corporate sector, it is having a number of effects on the app development community, including rising needs for enterprise apps and mobile app testing solutions.

More mobile devices used in business settings
Although there’s little doubt that the majority of today’s forward-thinking organizations have embraced BYOD, industry research supports this finding time and time again. According to an IDC study, BYOD practices are not only expanding in the U.S., but on a global scale. In the Asia Pacific market alone, nearly 155 million smartphones and almost 4 million tablets will be leveraged for business purposes in 2014. This translates to an annual rise in mobile device use of 62.7 percent.

IDC noted that the cost of mobile devices is falling, and users are more likely to use their own device for both work and personal use.  This will lead to a period of peak BYOD smartphone use within the next three years, predicted Ian Song, IDC Asia Pacific enterprise mobility research manager.

“The price of device[s] has also dropped to a level where increased proliferation becomes possible,” Song said.

Developers see rising enterprise app demands
Due to the increased use of mobile devices in BYOD programs, there has been a parallel increase in demand for app development services. Recent research from IDC and Appcelerator found that enterprise mobile app development needs have risen to the point that they are nearly overtaking demands for consumer-facing apps. The study showed that 43 percent of surveyed developers said they’ll be working on corporate apps in the near future, an increase from the 29 percent in 2010.

Resulting need for mobile app testing services
As the BYOD trend causes a considerable rise in app development requirements, app creators increasingly need mobile test automation solutions to ensure that their software is ready for business use. More often than not, enterprise apps require a higher level of reliability and feature functionality, with rapid development, test and deployment cycles, to remain competitive. New solutions like SOASTA’s private device cloud and continuous integrations (CI) are allowing enterprise companies to embrace BYOD and quickly deliver enterprise applications that increase employee productivity.

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Research shows uptick in mobile e-commerce: Keys for website, application success http://www.soasta.com/soastas-trends-blog/research-shows-uptick-in-mobile-e-commerce-keys-for-website-application-success/?utm_source=rss&utm_medium=rss&utm_campaign=research-shows-uptick-in-mobile-e-commerce-keys-for-website-application-success http://www.soasta.com/soastas-trends-blog/research-shows-uptick-in-mobile-e-commerce-keys-for-website-application-success/#comments Thu, 03 Jul 2014 11:40:30 +0000 http://www.soasta.com/soastas-trends-blog/research-shows-uptick-in-mobile-e-commerce-keys-for-website-application-success/ A recent study showed that while more customers are leveraging their mobile devices for shopping purposes, there is still a considerable following for retailers’ websites as well. As consumers increasingly make purchases online, it is paramount to understand what an e-commerce firm needs to succeed, including performance testing for both mobile applications as well as websites.

As consumers increasingly make purchases online, it is paramount to understand what an ecommerce firm needs to succeed, including the all-important performance testing for both mobile applications as well as websites.

As consumers increasingly make purchases online, it is paramount to understand what an ecommerce firm needs to succeed, including the all-important performance testing for both mobile applications as well as websites.

Boost in smartphone usage leads to rise in mobile ecommerce
According to the Australian Communications and Media Authority, mobile e-commerce in the country has soared, increasing by 448 percent since late 2010. This is a trend that is impacting developers around the globe, as they are seeing rising demand from the retail sector for mobile apps that allow shoppers access to all – if not more – items they’d see in the company’s physical store and website.

Overall, the survey found that where less than 1 million users made purchases using their mobile devices in 2010, 3.4 million consumers engaged in online shopping on a mobile platform last year.

And while mobile e-commerce is definitely on the rise, this doesn’t mean that retailers should abandon their websites. The study showed that more transactions are still taking place on shoppers’ PCs. In general, 24 percent more purchases were made on PCs in comparison to those taking place on customers’ smartphones and tablets.

Key elements needed for ecommerce success
While e-commerce revenues are increasing across the board, there are obviously some retailers that are more successful in the online space than others. Experts have noted that there are several keys to prosperity when it comes to a store’s website and mobile app, not the least of which is performance testing. No matter what content or features are included in a website or app, the company simply can’t create a lucrative brand without resources that work effectively. This becomes increasingly critical as more retailers enter the e-commerce space – if your website or app doesn’t function as it should, customers will simply go elsewhere. To avoid this challence, developers and website creators should complete performance tests throughout the development process to ensure that all capabilities work as planned. We at SOASTA have specific solutions geared specifically for the e-commerce sector, making it easy for these businesses to have all the resources they need. Visit our ecommerce solution page today to find out more.

One organization that recently leveraged these services was OZSALE, an Australian e-commerce retailer. The company wanted to participate in a FLASH FRENZY event, where shoppers could take advantage of one-off discounts on products throughout the website. However, a similar event held previously showed that there was significant potential for failure – the supreme uptick in traffic caused participating websites to be unavailable, frustrating customers in search of once-in-a-lifetime deals. To address this issue and ensure it didn’t suffer the same fate, OZSALE leveraged our mPulse solution to gauge the performance of their website and mobile app during a traffic spike, and to guarantee that these platforms would be online and available throughout the event.

The content included in the online platform, as well as how these items are presented, is also important to the success of an e-commerce site. Developers need to decide the products that will be featured, as well as what information about them will be included and how all these components will be structured on the platform’s pages.

Both websites and mobile apps should feature easy navigation so that customers don’t have to search around to find the exact item they’re seeking. Creating a similar appearance and feeling across both the website and app that reflects the company’s brand message is also critical. Furthermore, providing information that shoppers can leverage while they’re in the company’s physical location is helpful as well. For example, the app can provide in-store locations for specific items so that customers aren’t wandering around the store in search of the perfect product.

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Top 4 myths of website performance testing http://www.soasta.com/soastas-trends-blog/top-4-myths-of-website-performance-testing/?utm_source=rss&utm_medium=rss&utm_campaign=top-4-myths-of-website-performance-testing http://www.soasta.com/soastas-trends-blog/top-4-myths-of-website-performance-testing/#comments Wed, 02 Jul 2014 18:09:54 +0000 http://www.soasta.com/soastas-trends-blog/top-4-myths-of-website-performance-testing/ When it comes to the success of a website, performance testing at realistic scale is key.

Without exercising web and mobile apps and infrastructure with the same activity and traffic levels that you expect from real users, how can architects, developers, testers and operations personnel prove it will be an effective, profitable resource?

To be completely frank, they can’t. Performance testing is an absolutely critical part of rolling out a new website, and testing at full scale  – whatever that means for your site – is imperative.. However, there are still a number of myths circulating throughout the industry that hamper effective testing efforts. Let’s take a look at these misconceptions, and explain from an expert perspective just what makes them erroneous and misleading.

When it comes to the success of a website, performance testing is key.

When it comes to the success of a website, performance testing is key.

Myth #1: The website is good as is - it doesn’t need performance testing
Simply put, this belief is absolutely false no matter how successful a website seems to be. Forward-thinking organizations change the content and capabilities of their online platforms on a consistent basis, adding new products and different ways for customers to connect with the business. When these changes take effect, it is essential to make sure that they work correctly and perform to developers’ expectations.

Even if decision-makers are convinced of the website’s success, testing should still not be taken out of the equation. After all, when testing falls short, and sites fail under load, it’s these decision makers who face the heat, and will be seeking answers!  The internet is full of stories of companies and organizations who thought their site was ready, but clearly was not. No one will forget the woes of Healthcare.gov!

Myth #2: Performance testing is far too expensive and won’t fit into the project budget
While it may have been true in the past, the cost of a performance testing solution is no longer prohibitive today. Although previous testing strategies required the use of expensive, user-constrained software and elite coders to make use of these resources, this is not the case anymore.

We at SOASTA provide affordable performance testing that delivers all the capabilities required for enterprise Web and mobile load testing in packages that make everyday, full-scale testing affordable. On top of that, the technology is highly usable, allowing new testers to be effective quickly while still enabling the most experienced Performance Engineers with everything needed for complex end-to-end production testing.

Myth #3: Performance testing can only take place at the end of the project.
Another completely misleading – and potentially harmful – falsehood is that performance testing should only happen at the end of the project, when it’s “ready”. Indeed, this is how load testing has been done in many traditional shops and typically because of the time and cost associated with load testing. But, this approach can lead to a number of challenges, including the need to go back and almost start all over if testing shows that the website’s architecture is faulty. Instead of wasting valuable time and resources by testing at the end, organizations should leverage a performance testing solution throughout the process to make correcting any issues or oversights much easier – and less costly. To get ahead of the increasing cost of performance bugs found later in the development cycle, more and more companies are adopting a continuous performance testing approach, even implementing small performance tests during early stage development.

Myth #4: I can test my website with open source or my own custom code
Some teams think that they can hammer out a site accurately with custom HTTP calls or an open source solution.  While there are certainly ways to test with costless tools, “free” is a relative term. Whether open source or custom-coded, the problem here lies with the fact that the emphasis and most of your valuable time is spent hand coding the tests. Valuable engineers are tied up writing test code instead of actually executing tests and fixing bugs.  More troubling, most free approaches completely avoid the most important part of testing – results. That is due to the fact that collecting and reporting on load testing results is difficult. SOASTA is dedicated to eliminating unnecessary coding and other non-productive testing tasks, like administering load generators or de-bugging test code.  A fast and effective visual approach to test building that accurately captures the paths real users take in your system, coupled with our Global Test Cloud that provides access to thousands of worldwide cloud servers, takes most of the dev and setup time out of load testing.  Most importantly, ours is a big data platform focused on the real-time analysis of web and mobile performance.  This means that not only is the test development time compressed, but results are presented during tests, often eliminating the dreaded re-test.  When issues are found and fixed during test run-time, your site will be up and ready for anything, faster.

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Rising use of agile methods: Mobile app testing throughout development http://www.soasta.com/soastas-trends-blog/rising-use-of-agile-methods-mobile-app-testing-throughout-development/?utm_source=rss&utm_medium=rss&utm_campaign=rising-use-of-agile-methods-mobile-app-testing-throughout-development http://www.soasta.com/soastas-trends-blog/rising-use-of-agile-methods-mobile-app-testing-throughout-development/#comments Wed, 02 Jul 2014 16:15:57 +0000 http://www.soasta.com/soastas-trends-blog/rising-use-of-agile-methods-mobile-app-testing-throughout-development/ In the past, developers would hone the general idea and framework for their app, creating the code, write some unit tests (like all good devs do), and let QA test for functionality and performance once it was “ready”. This approach was the primary technique for many for quite some time, and some app creators are still using this style of development today. But when it comes to mobile app development, this old “waterfall” approach to dev and test will not suffice.

SOASTA's mobile application testing solution provides all the necessary tools to ensure their agile testing strategies deliver satisfied users every time.

SOASTA’s mobile application testing solution provides all the necessary tools to ensure their agile testing strategies deliver satisfied users every time.

This traditional approach to development method can give rise to a slew of complications, especially when comprehensive functional testing and performance testing doesn’t occur until the end. Rarely is there time to test well at the end of a project.  So, instead of discovering a multitude of issues after the app has been finished and having to go back and correct them all, a number of developers are opting for a different approach: agile methodology.

The main characteristic that separates agile methods from other app creation techniques is the fact that testing is a continuous part of the lifecycle and occurs during iterations intervals throughout the app development cycle. Leveraging an agile testing approach puts mobile app quality at the core of the project.

“Agile development integrates testing into the development process, versus having it as a separate phase,” stated a Belatrix white paper. “Testing therefore is an integral part of the core software development and actively participates throughout the software coding process. This allows the combined team to better meet the project’s defined business, software usability, quality, and timeline objectives.”

Benefits offered by agile mobile app testing
Testing throughout the process as opposed to at the end of the project can bring a number of benefits for app developers, especially in the discovery of coding flaws or other bugs. When testing takes place on a regular basis during the development process, app developers and testing counterparts easily spot issues along the way and correct them as they go. This ensures that the project will continue smoothly and that any issues will be more easily corrected.

“In a waterfall environment, a major bug can set the entire project back months as bug fixes will usually interact with other code in a number of ways requiring cascading changes throughout the code base,” noted Optimus QA.

Additionally, introducing test automation early and connecting functional and even load and performance tests to Continuous Integration as part of regression testing, the development team takes responsibility for bugs in the code.  This frees up dedicated testers and performance experts to focus on more complex use cases and determining test scenarios that cover areas outside the code, like infrastructure, corner cases and third party testing.

An agile performance testing approach also enhances transparency throughout the project, enabling developers to more easily communicate with all stakeholders as to their progress. Additionally, this technique can help ensure that the project stays on budget and will be released on time.

In order to reap the advantages of an agile approach, developers need the right mobile  testing solution for the job. Our industry-best mobile testing platform provides all the necessary test and monitoring tools to ensure agile testing strategies go off without a hitch.

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What to consider with mobile app testing: Tips to ensure successful testing and release http://www.soasta.com/soastas-trends-blog/what-to-consider-with-mobile-app-testing-tips-to-ensure-successful-testing-and-release/?utm_source=rss&utm_medium=rss&utm_campaign=what-to-consider-with-mobile-app-testing-tips-to-ensure-successful-testing-and-release http://www.soasta.com/soastas-trends-blog/what-to-consider-with-mobile-app-testing-tips-to-ensure-successful-testing-and-release/#comments Wed, 02 Jul 2014 16:01:14 +0000 http://www.soasta.com/soastas-trends-blog/what-to-consider-with-mobile-app-testing-tips-to-ensure-successful-testing-and-release/ Today's mobile users are becoming less forgiving when an app is released with glitchy performance or features that don't work as they should. In the current mobile app landscape this is not surprising. Apps are released on a near-daily basis, boosting competition in the marketplace and providing other options for users when an app doesn't perform to their liking.

Keeping this in mind, mobile app performance testing has become a vital step in the development processes. Many app developers have adopted an agile approach in order to expedite the cycle, testing their design iteratively during development to find bugs incrementally as code is developed and to make any problems easier and more cost-effective to correct.

When it comes to testing the mobile performance of an application, no two apps are alike. However, there are some industry best practices and considerations that should be observed when testing any app, including:

What type of app is being tested?
Whether the app is a native, Web or hybrid app will determine the parameters for testing, as well as the environment needed. For instance, a native app that only uses the user device's hardware requires different testing capabilities than a Web app, which needs an online environment in which to be tested. Native apps utilize advanced capabilities that optimize the mobile operating systems like iOS and Android.  Developers will want to assure that every complex gesture and action can be tested and automated.  For interactive and responsive app development for mobile web apps, developers must consigner the impact hundreds or thousands of simultaneous users will have on individual user experience. To be sure that testing is carried out effectively, developers should leverage a solution that supports the full spectrum of testing requirements to assure and measure quality, such as our best-in-class CloudTest system.

What devices are being utilized?
A critical consideration when developing and testing apps is what devices they will be used on. Research shows that Android is currently leading the global mobile market, boasting the most users worldwide. However, developers in North America and Europe spend about half of their time testing on the iOS platform.

For this reason, app creators need a solution that allows them to test on a range of different operating systems to see just how their app will function in real-world settings. SOASTA's mobile solutions for Private Device Clouds provide just this capability, enabling developers to guarantee that their apps will work successfully no matter the device being used, with options that put devices in your hands and accessibilty for your team, whoever they are.

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