SOASTA http://www.soasta.com Cloud Testing for Performance Intelligence Thu, 31 Jul 2014 01:26:09 +0000 en-US hourly 1 There’s Always Room For More RUM http://www.soasta.com/real-user-monitoring/theres-always-room-rum/?utm_source=rss&utm_medium=rss&utm_campaign=theres-always-room-rum http://www.soasta.com/real-user-monitoring/theres-always-room-rum/#comments Tue, 15 Jul 2014 12:35:13 +0000 http://www.soasta.com/?p=469649 Read more »]]> We here at SOASTA are strong believers that there is always room for more RUM. Embracing this concept, SOASTA now offers complete native app support with mPulse, our award-winning Real User Monitoring (RUM) solution, which now delivers the first and only multi-dimensional views of actual user behavior whether on mobile web, web or native mobile applications.

mPulse utilizes the same advanced touch-tracking technology as SOASTA TouchTest, recording precise mobile user gestures and actions to monitor native Apple iOS and Google Android mobile applications. This native app monitoring is delivered instantly, eliminating any app store approval or re-certification delays.

SOASTA CTO, Tal Broda, on the latest RUM expansion to include mobile consumers

Tal Velocity Interview

SOASTA has extended its proven RUM platform to empower mPulse with exclusive capabilities to make native app monitoring easier:

  • TouchMetrics allow correlated and targeted reporting and alerting on real users’ mobile app usage customized to what matters to individual businesses
  • TouchTimers enable setting measurements and thresholds on precise user gestures and actions in native and Mobile Web apps using real devices
  • Visually track mobile user access by mobile operating system, location and user experience

 

 

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Increasing BYOD practices result in boosted development and mobile app testing demands http://www.soasta.com/soastas-trends-blog/increasing-byod-practices-result-boosted-development-mobile-app-testing-demands/?utm_source=rss&utm_medium=rss&utm_campaign=increasing-byod-practices-result-boosted-development-mobile-app-testing-demands http://www.soasta.com/soastas-trends-blog/increasing-byod-practices-result-boosted-development-mobile-app-testing-demands/#comments Thu, 03 Jul 2014 16:00:00 +0000 http://www.soasta.com/?p=469610 Read more »]]> Just a few years ago, business leaders and employees alike began hearing about the growing bring-your-own-device trend. They were told that such practices could bring a myriad benefits, including boosted productivity and workforce collaboration. Intrigued by these advantages, many companies decided they had to see for themselves just how BYOD could advance their enterprise goals.

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As a result, BYOD is no longer a novel concept and has quickly become a technological cornerstone of many business processes. As this trend continues to permeate the corporate sector, it is having a number of effects on the app development community, including rising needs for enterprise apps and mobile app testing solutions.

More mobile devices used in business settings
Although there’s little doubt that the majority of today’s forward-thinking organizations have embraced BYOD, industry research supports this finding time and time again. According to an IDC study, BYOD practices are not only expanding in the U.S., but on a global scale. In the Asia Pacific market alone, nearly 155 million smartphones and almost 4 million tablets will be leveraged for business purposes in 2014. This translates to an annual rise in mobile device use of 62.7 percent.

IDC noted that the cost of mobile devices is falling, and users are more likely to use their own device for both work and personal use.  This will lead to a period of peak BYOD smartphone use within the next three years, predicted Ian Song, IDC Asia Pacific enterprise mobility research manager.

“The price of device[s] has also dropped to a level where increased proliferation becomes possible,” Song said.

Developers see rising enterprise app demands
Due to the increased use of mobile devices in BYOD programs, there has been a parallel increase in demand for app development services. Recent research from IDC and Appcelerator found that enterprise mobile app development needs have risen to the point that they are nearly overtaking demands for consumer-facing apps. The study showed that 43 percent of surveyed developers said they’ll be working on corporate apps in the near future, an increase from the 29 percent in 2010.

Resulting need for mobile app testing services
As the BYOD trend causes a considerable rise in app development requirements, app creators increasingly need mobile test automation solutions to ensure that their software is ready for business use. More often than not, enterprise apps require a higher level of reliability and feature functionality, with rapid development, test and deployment cycles, to remain competitive. New solutions like SOASTA’s private device cloud and continuous integrations (CI) are allowing enterprise companies to embrace BYOD and quickly deliver enterprise applications that increase employee productivity.

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Research shows uptick in mobile e-commerce: Keys for website, application success http://www.soasta.com/soastas-trends-blog/research-shows-uptick-in-mobile-e-commerce-keys-for-website-application-success/?utm_source=rss&utm_medium=rss&utm_campaign=research-shows-uptick-in-mobile-e-commerce-keys-for-website-application-success http://www.soasta.com/soastas-trends-blog/research-shows-uptick-in-mobile-e-commerce-keys-for-website-application-success/#comments Thu, 03 Jul 2014 11:40:30 +0000 http://www.soasta.com/soastas-trends-blog/research-shows-uptick-in-mobile-e-commerce-keys-for-website-application-success/ A recent study showed that while more customers are leveraging their mobile devices for shopping purposes, there is still a considerable following for retailers’ websites as well. As consumers increasingly make purchases online, it is paramount to understand what an e-commerce firm needs to succeed, including performance testing for both mobile applications as well as websites.

As consumers increasingly make purchases online, it is paramount to understand what an ecommerce firm needs to succeed, including the all-important performance testing for both mobile applications as well as websites.

As consumers increasingly make purchases online, it is paramount to understand what an ecommerce firm needs to succeed, including the all-important performance testing for both mobile applications as well as websites.

Boost in smartphone usage leads to rise in mobile ecommerce
According to the Australian Communications and Media Authority, mobile e-commerce in the country has soared, increasing by 448 percent since late 2010. This is a trend that is impacting developers around the globe, as they are seeing rising demand from the retail sector for mobile apps that allow shoppers access to all – if not more – items they’d see in the company’s physical store and website.

Overall, the survey found that where less than 1 million users made purchases using their mobile devices in 2010, 3.4 million consumers engaged in online shopping on a mobile platform last year.

And while mobile e-commerce is definitely on the rise, this doesn’t mean that retailers should abandon their websites. The study showed that more transactions are still taking place on shoppers’ PCs. In general, 24 percent more purchases were made on PCs in comparison to those taking place on customers’ smartphones and tablets.

Key elements needed for ecommerce success
While e-commerce revenues are increasing across the board, there are obviously some retailers that are more successful in the online space than others. Experts have noted that there are several keys to prosperity when it comes to a store’s website and mobile app, not the least of which is performance testing. No matter what content or features are included in a website or app, the company simply can’t create a lucrative brand without resources that work effectively. This becomes increasingly critical as more retailers enter the e-commerce space – if your website or app doesn’t function as it should, customers will simply go elsewhere. To avoid this challence, developers and website creators should complete performance tests throughout the development process to ensure that all capabilities work as planned. We at SOASTA have specific solutions geared specifically for the e-commerce sector, making it easy for these businesses to have all the resources they need. Visit our ecommerce solution page today to find out more.

One organization that recently leveraged these services was OZSALE, an Australian e-commerce retailer. The company wanted to participate in a FLASH FRENZY event, where shoppers could take advantage of one-off discounts on products throughout the website. However, a similar event held previously showed that there was significant potential for failure – the supreme uptick in traffic caused participating websites to be unavailable, frustrating customers in search of once-in-a-lifetime deals. To address this issue and ensure it didn’t suffer the same fate, OZSALE leveraged our mPulse solution to gauge the performance of their website and mobile app during a traffic spike, and to guarantee that these platforms would be online and available throughout the event.

The content included in the online platform, as well as how these items are presented, is also important to the success of an e-commerce site. Developers need to decide the products that will be featured, as well as what information about them will be included and how all these components will be structured on the platform’s pages.

Both websites and mobile apps should feature easy navigation so that customers don’t have to search around to find the exact item they’re seeking. Creating a similar appearance and feeling across both the website and app that reflects the company’s brand message is also critical. Furthermore, providing information that shoppers can leverage while they’re in the company’s physical location is helpful as well. For example, the app can provide in-store locations for specific items so that customers aren’t wandering around the store in search of the perfect product.

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Top 4 myths of website performance testing http://www.soasta.com/soastas-trends-blog/top-4-myths-of-website-performance-testing/?utm_source=rss&utm_medium=rss&utm_campaign=top-4-myths-of-website-performance-testing http://www.soasta.com/soastas-trends-blog/top-4-myths-of-website-performance-testing/#comments Wed, 02 Jul 2014 18:09:54 +0000 http://www.soasta.com/soastas-trends-blog/top-4-myths-of-website-performance-testing/ When it comes to the success of a website, performance testing at realistic scale is key.

Without exercising web and mobile apps and infrastructure with the same activity and traffic levels that you expect from real users, how can architects, developers, testers and operations personnel prove it will be an effective, profitable resource?

To be completely frank, they can’t. Performance testing is an absolutely critical part of rolling out a new website, and testing at full scale  – whatever that means for your site – is imperative.. However, there are still a number of myths circulating throughout the industry that hamper effective testing efforts. Let’s take a look at these misconceptions, and explain from an expert perspective just what makes them erroneous and misleading.

When it comes to the success of a website, performance testing is key.

When it comes to the success of a website, performance testing is key.

Myth #1: The website is good as is - it doesn’t need performance testing
Simply put, this belief is absolutely false no matter how successful a website seems to be. Forward-thinking organizations change the content and capabilities of their online platforms on a consistent basis, adding new products and different ways for customers to connect with the business. When these changes take effect, it is essential to make sure that they work correctly and perform to developers’ expectations.

Even if decision-makers are convinced of the website’s success, testing should still not be taken out of the equation. After all, when testing falls short, and sites fail under load, it’s these decision makers who face the heat, and will be seeking answers!  The internet is full of stories of companies and organizations who thought their site was ready, but clearly was not. No one will forget the woes of Healthcare.gov!

Myth #2: Performance testing is far too expensive and won’t fit into the project budget
While it may have been true in the past, the cost of a performance testing solution is no longer prohibitive today. Although previous testing strategies required the use of expensive, user-constrained software and elite coders to make use of these resources, this is not the case anymore.

We at SOASTA provide affordable performance testing that delivers all the capabilities required for enterprise Web and mobile load testing in packages that make everyday, full-scale testing affordable. On top of that, the technology is highly usable, allowing new testers to be effective quickly while still enabling the most experienced Performance Engineers with everything needed for complex end-to-end production testing.

Myth #3: Performance testing can only take place at the end of the project.
Another completely misleading – and potentially harmful – falsehood is that performance testing should only happen at the end of the project, when it’s “ready”. Indeed, this is how load testing has been done in many traditional shops and typically because of the time and cost associated with load testing. But, this approach can lead to a number of challenges, including the need to go back and almost start all over if testing shows that the website’s architecture is faulty. Instead of wasting valuable time and resources by testing at the end, organizations should leverage a performance testing solution throughout the process to make correcting any issues or oversights much easier – and less costly. To get ahead of the increasing cost of performance bugs found later in the development cycle, more and more companies are adopting a continuous performance testing approach, even implementing small performance tests during early stage development.

Myth #4: I can test my website with open source or my own custom code
Some teams think that they can hammer out a site accurately with custom HTTP calls or an open source solution.  While there are certainly ways to test with costless tools, “free” is a relative term. Whether open source or custom-coded, the problem here lies with the fact that the emphasis and most of your valuable time is spent hand coding the tests. Valuable engineers are tied up writing test code instead of actually executing tests and fixing bugs.  More troubling, most free approaches completely avoid the most important part of testing – results. That is due to the fact that collecting and reporting on load testing results is difficult. SOASTA is dedicated to eliminating unnecessary coding and other non-productive testing tasks, like administering load generators or de-bugging test code.  A fast and effective visual approach to test building that accurately captures the paths real users take in your system, coupled with our Global Test Cloud that provides access to thousands of worldwide cloud servers, takes most of the dev and setup time out of load testing.  Most importantly, ours is a big data platform focused on the real-time analysis of web and mobile performance.  This means that not only is the test development time compressed, but results are presented during tests, often eliminating the dreaded re-test.  When issues are found and fixed during test run-time, your site will be up and ready for anything, faster.

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Rising use of agile methods: Mobile app testing throughout development http://www.soasta.com/soastas-trends-blog/rising-use-of-agile-methods-mobile-app-testing-throughout-development/?utm_source=rss&utm_medium=rss&utm_campaign=rising-use-of-agile-methods-mobile-app-testing-throughout-development http://www.soasta.com/soastas-trends-blog/rising-use-of-agile-methods-mobile-app-testing-throughout-development/#comments Wed, 02 Jul 2014 16:15:57 +0000 http://www.soasta.com/soastas-trends-blog/rising-use-of-agile-methods-mobile-app-testing-throughout-development/ In the past, developers would hone the general idea and framework for their app, creating the code, write some unit tests (like all good devs do), and let QA test for functionality and performance once it was “ready”. This approach was the primary technique for many for quite some time, and some app creators are still using this style of development today. But when it comes to mobile app development, this old “waterfall” approach to dev and test will not suffice.

SOASTA's mobile application testing solution provides all the necessary tools to ensure their agile testing strategies deliver satisfied users every time.

SOASTA’s mobile application testing solution provides all the necessary tools to ensure their agile testing strategies deliver satisfied users every time.

This traditional approach to development method can give rise to a slew of complications, especially when comprehensive functional testing and performance testing doesn’t occur until the end. Rarely is there time to test well at the end of a project.  So, instead of discovering a multitude of issues after the app has been finished and having to go back and correct them all, a number of developers are opting for a different approach: agile methodology.

The main characteristic that separates agile methods from other app creation techniques is the fact that testing is a continuous part of the lifecycle and occurs during iterations intervals throughout the app development cycle. Leveraging an agile testing approach puts mobile app quality at the core of the project.

“Agile development integrates testing into the development process, versus having it as a separate phase,” stated a Belatrix white paper. “Testing therefore is an integral part of the core software development and actively participates throughout the software coding process. This allows the combined team to better meet the project’s defined business, software usability, quality, and timeline objectives.”

Benefits offered by agile mobile app testing
Testing throughout the process as opposed to at the end of the project can bring a number of benefits for app developers, especially in the discovery of coding flaws or other bugs. When testing takes place on a regular basis during the development process, app developers and testing counterparts easily spot issues along the way and correct them as they go. This ensures that the project will continue smoothly and that any issues will be more easily corrected.

“In a waterfall environment, a major bug can set the entire project back months as bug fixes will usually interact with other code in a number of ways requiring cascading changes throughout the code base,” noted Optimus QA.

Additionally, introducing test automation early and connecting functional and even load and performance tests to Continuous Integration as part of regression testing, the development team takes responsibility for bugs in the code.  This frees up dedicated testers and performance experts to focus on more complex use cases and determining test scenarios that cover areas outside the code, like infrastructure, corner cases and third party testing.

An agile performance testing approach also enhances transparency throughout the project, enabling developers to more easily communicate with all stakeholders as to their progress. Additionally, this technique can help ensure that the project stays on budget and will be released on time.

In order to reap the advantages of an agile approach, developers need the right mobile  testing solution for the job. Our industry-best mobile testing platform provides all the necessary test and monitoring tools to ensure agile testing strategies go off without a hitch.

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What to consider with mobile app testing: Tips to ensure successful testing and release http://www.soasta.com/soastas-trends-blog/what-to-consider-with-mobile-app-testing-tips-to-ensure-successful-testing-and-release/?utm_source=rss&utm_medium=rss&utm_campaign=what-to-consider-with-mobile-app-testing-tips-to-ensure-successful-testing-and-release http://www.soasta.com/soastas-trends-blog/what-to-consider-with-mobile-app-testing-tips-to-ensure-successful-testing-and-release/#comments Wed, 02 Jul 2014 16:01:14 +0000 http://www.soasta.com/soastas-trends-blog/what-to-consider-with-mobile-app-testing-tips-to-ensure-successful-testing-and-release/ Today's mobile users are becoming less forgiving when an app is released with glitchy performance or features that don't work as they should. In the current mobile app landscape this is not surprising. Apps are released on a near-daily basis, boosting competition in the marketplace and providing other options for users when an app doesn't perform to their liking.

Keeping this in mind, mobile app performance testing has become a vital step in the development processes. Many app developers have adopted an agile approach in order to expedite the cycle, testing their design iteratively during development to find bugs incrementally as code is developed and to make any problems easier and more cost-effective to correct.

When it comes to testing the mobile performance of an application, no two apps are alike. However, there are some industry best practices and considerations that should be observed when testing any app, including:

What type of app is being tested?
Whether the app is a native, Web or hybrid app will determine the parameters for testing, as well as the environment needed. For instance, a native app that only uses the user device's hardware requires different testing capabilities than a Web app, which needs an online environment in which to be tested. Native apps utilize advanced capabilities that optimize the mobile operating systems like iOS and Android.  Developers will want to assure that every complex gesture and action can be tested and automated.  For interactive and responsive app development for mobile web apps, developers must consigner the impact hundreds or thousands of simultaneous users will have on individual user experience. To be sure that testing is carried out effectively, developers should leverage a solution that supports the full spectrum of testing requirements to assure and measure quality, such as our best-in-class CloudTest system.

What devices are being utilized?
A critical consideration when developing and testing apps is what devices they will be used on. Research shows that Android is currently leading the global mobile market, boasting the most users worldwide. However, developers in North America and Europe spend about half of their time testing on the iOS platform.

For this reason, app creators need a solution that allows them to test on a range of different operating systems to see just how their app will function in real-world settings. SOASTA's mobile solutions for Private Device Clouds provide just this capability, enabling developers to guarantee that their apps will work successfully no matter the device being used, with options that put devices in your hands and accessibilty for your team, whoever they are.

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How to create a successful website with performance testing from development to production http://www.soasta.com/soastas-trends-blog/how-to-create-a-successful-website-with-performance-testing-from-development-to-production/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-a-successful-website-with-performance-testing-from-development-to-production http://www.soasta.com/soastas-trends-blog/how-to-create-a-successful-website-with-performance-testing-from-development-to-production/#comments Tue, 01 Jul 2014 17:25:32 +0000 http://www.soasta.com/soastas-trends-blog/how-to-create-a-successful-website-with-performance-testing-from-development-to-production/ Nearly every business today has at least some sort of presence, be it through their own website, social media page or mobile application. Those that don't are seriously missing out on a considerable number of opportunities, especially when it comes to connecting with their customer base. 

One of the most important steps in deploying a website is performance testing. If organizations skip this step, all the work and investments connected with the project could end up as an epic fail. These days, consumers simply will not stand for a poor-performing website, and will steer clear of sites that they have had a bad experience with in the past.

To ensure website success, load testing and performance testing is crucial. 

Performance and load testing
In labs around the world, development and testing teams face relentless pressure to ensure the software they create can deliver the uncompromising performance that users expect and demand. And in many organizations, that can encompass a globally distributed operation, requiring worldwide collaboration throughout the entire software development lifecycle.

That's why it's essential to performance test your applications at every step of the way – from the test lab to the production environment. Some issues – such as third-party services, content-delivery networks and bandwidth constraints – will only manifest themselves in a production environment – not in a test lab or staging environment.

Carrying out performance and load tests is absolutely critical. Without ensuring that all features work appropriately at scale, all the work that went into building the website is wasted. In addition, if today's users are dissatisfied with a website's performance or load speed, they will mostly likely navigate away from the page and never visit it again. Performance testing allows website owners to see just how the page operates under specific conditions, usage patterns, and load from development, staging to production. The bottom line here is that these test are absolutely essential, and can mean the difference between a successful website and overall beneficial online presence, or a Web page that turns more users away than it attracts.

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The Car, The Driver & The GPS http://www.soasta.com/soastas-technical-blog/car-driver-gps/?utm_source=rss&utm_medium=rss&utm_campaign=car-driver-gps http://www.soasta.com/soastas-technical-blog/car-driver-gps/#comments Mon, 30 Jun 2014 22:47:43 +0000 http://www.soasta.com/?p=469572 Read more »]]> When my kids were little we’d take the trip from the Bay Area to visit the in-laws in LA at night, hoping they’d sleep the entire 5-6 hour drive. Much of that drive runs through California’s Central Valley: farmland, ranchland and more farmland. So, on a moon-less night with two sleeping toddlers in the back, when my dashboard lights went completely dark (the result of a blown fuse) it was a very scary moment.

It’s often said that information is power. I’d lost the speedometer, GPS, fuel level and every other indicator on my dashboard. I was powerless, and in danger. How does that relate to load and performance testing? Imagine pushing load against your website without immediately being able to see the impact. Or, if you can see the metrics, without the ability to interpret their meaning and take action. What if you’re not even sure about what business scenarios to use or types of tests to run?

Unfortunately, this lack of information and skill is far too prevalent. Good performance testing is part art, part science and lots of experience. That’s one reason why it’s so often skipped in the devops process. Another reason is time. Finding the right people with the time to build, execute and analyze performance tests is a challenge for companies big and small. Time and expertise are the primary reasons SOASTA has been so successful with CloudTest On-Demand. With CloudTest On-Demand we provide the car, the driver and the GPS (along with a functioning dashboard!). This allows us to affordably execute performance tests on our customer’s mobile and web applications, quickly and at scale.

 

Cloud Test on Demand

This service combines SOASTA CloudTest and Global Test Cloud (the car), expertise from our certified performance engineers (the driver), and SOASTA’s best practices and methodologies (the GPS).

The Car: CloudTest changed the game of performance testing by leveraging the cloud to dramatically lower the cost and speed time to test. The cloud also provides instant infrastructure and enables massive scale. CloudTest utilizes a patented visual paradigm for creating and executing tests. This unique approach enables faster testing cycles since writing time-consuming code isn’t a requirement for creating tests. Tests that might take weeks to create using code-based tools can be created in hours or days. Real-time dashboards provide immediate feedback, making tests much more interactive and actionable.

The Driver: SOASTA’s performance engineers are certified experts in SOASTA CloudTest and the Global Test Cloud. The team has executed large and sophisticated load and performance tests for major events such as the Olympics and the Mars Landing, as well as getting the world’s largest retailers ready for promotions and peak seasonal traffic. The team has also guided smaller companies with little or no performance expertise to find and fix issues, and feel confident with the release of a new website or mobile app. Indeed, there is very little this collective team hasn’t experienced in the load and performance testing space.

 

Load and Performance Testing

The GPS: The innovative features of SOASTA CloudTest, which leverages the power of the cloud to test beyond full scale, enables testing against production using real-time dashboards. CloudTest has the speed and agility to test early and often. This requires a new testing methodology. Unencumbered by the restrictions of legacy tools, SOASTA has taken an updated approach to load and performance testing. These best practices and methodologies are incorporated into the recommendations and processes that SOASTA follows during an engagement.

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As a result of unique test building and test execution approaches enabled by CloudTest, an organization can test within hours or days – compared to weeks or months with competitive solutions. This unique combination of speed, scale, geographic presence, affordability, and performance expertise enables organizations the flexibility of responsive, turnkey testing from SOASTA.

With CloudTest On-Demand you get the car, driver and GPS to successfully navigate to your destination: well performing web and mobile applications. Oh, and if you’re wondering, I had extra fuses with me and, after a spot of panic, enjoyed a safe and quiet ride down I-5.

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SOASTA mPulse Delivers Real User Monitoring for Mobile, Web and Native Apps http://www.soasta.com/soastas-trends-blog/soasta-mpulse-delivers-real-user-monitoring-for-mobile-web-and-native-apps/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-mpulse-delivers-real-user-monitoring-for-mobile-web-and-native-apps http://www.soasta.com/soastas-trends-blog/soasta-mpulse-delivers-real-user-monitoring-for-mobile-web-and-native-apps/#comments Tue, 24 Jun 2014 16:44:54 +0000 http://www.soasta.com/soastas-trends-blog/soasta-mpulse-delivers-real-user-monitoring-for-mobile-web-and-native-apps/ Today, we at SOASTA have an important announcement to make. We recently enhanced the capabilities in our best-in-class Real User Monitoring solution, mPulse, to support native apps with targeted contextual alerts and actionable real time data on real users. By leveraging the same innovative touch-tracking technology in our TouchTest automated mobile testing solution, mPulse customers can now observe actual user behavior from their Web, mobile Web or native mobile app environments.

SOASTA enhanced our industry leading Real User Monitoring Solution mPulse to include support for native mobile apps, with targeted contextual alerts and actionable real time data on real users.

SOASTA enhanced our industry leading Real User Monitoring Solution mPulse to include support for native mobile apps, with targeted contextual alerts and actionable real time data on real users.

Real user data available instantly
With our latest version of mPulse, dev/ops can now track real user experiences in real time and focus on the most popular pages, gestures, third party services and user profiles to determine just how fast is fast enough for their app.

Tom Lounibos, our CEO and co-founder, noted just how important it is to get real time information on real users. He pointed out that mobility has been a significant driving force for Web and mobile commerce, and getting real results to the right person has a critical impact on businesses today.

“mPulse provides every byte of Real User performance data for Web and mobile apps, not just a sample of data like other solutions, and now with the ability to quickly monitor native mobile apps and target alerts with the right information for the right person, our customers are provided real time power to make instant decisions about what is impacting their business,” Lounibos said.

The Benefits of Real User Monitoring 
By measuring real user behavior on every mobile device and Web browser – without sampling and losting key data points – application owners can now evaluate the user experience for ALL their users. With this information, organizations can determine where to optimize performance to increase brand loyalty and revenue.

New capabilities
In addition to support for native mobile applications, we’ve also provided a number of other new features. TouchMetrics, for one, enables developers to better focus their efforts, offering customized correlated and targeted metrics on app utilization. We have also added TouchTimers to set specific measurements and benchmarks to track certain user actions within native and Web apps on real devices.

Another exciting feature within mPulse provides an in-depth breakdown of a business’s competitors. Made possible through a partnership with SpeedCurve, this capability allows developers to illuminate areas where they can optimize their apps to deliver the best performance and maintain a competitive stance in the marketplace.

Arming customers with the data that matters
Overall, these new capabilities provide app developers, e-commerce leaders, marketing and enterprise executives with the focused information they need to make informed decisions on Web performance. Now key decision-makers have actionable insights to create the best user experience possible across all online channels including Web, mobile Web and native applications.

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SOASTA Expands its Leading RUM Solution to Include Mobile Consumers http://www.soasta.com/press-releases/soasta-expands-leading-rum-solution-include-mobile-consumers/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-expands-leading-rum-solution-include-mobile-consumers http://www.soasta.com/press-releases/soasta-expands-leading-rum-solution-include-mobile-consumers/#comments Tue, 24 Jun 2014 12:01:08 +0000 http://www.soasta.com/?p=469534 Read more »]]> Leveraging SOASTA’s touch tracking and advanced alerting technology, mPulse delivers actionable real time data and competitive benchmarking on mobile users

SANTA CLARA, Calif. – VELOCITY CONFERENCE- June 24, 2014SOASTA, the leader in cloud and mobile testing, today announced complete native app support with mPulse, its award-winning Real User Monitoring (RUM) solution, which now delivers the first and only multi-dimensional views of actual user behavior whether on mobile web, web or native mobile applications. Using the same advanced touch-tracking technology as SOASTA’s TouchTest, mPulse records precise mobile user gestures and actions to monitor native Apple iOS and Google Android mobile applications. Best of all, native app monitoring is delivered instantly, without long delays waiting for app store approval or re-certification.

“Mobility drives web and mobile commerce, and when customers wait, business suffers,” said Tom Lounibos, SOASTA CEO and co-founder. “SOASTA’s mPulse provides every byte of Real User performance data for web and mobile apps, not just a sample of data like other solutions, and now with the ability to quickly monitor native mobile apps and target alerts with the right information for the right person, our customers are provided real time power to make instant decisions about what is impacting their business.”

mPulse dashboard for_6_24_14

mPulse custom dashboards instantly deliver targeted real user data

SOASTA has extended its proven RUM platform to empower mPulse with exclusive capabilities to make native app monitoring easier:

  • TouchMetrics allow correlated and targeted reporting and alerting on real users’ mobile app usage customized to what matters to individual businesses
  • TouchTimers enable setting measurements and thresholds on precise user gestures and actions in native and Mobile Web apps using real devices
  • Visually track mobile user access by mobile operating system, location and user experience

Regarding Mobile Analytics, Gartner Recommends:

  • “Use input from business stakeholders to establish benchmark metrics that align with business goals to measure the success of mobile app deployments.
  • Employ operational and performance analytics for all mobile apps to create a feedback loop that ensures constant iterating of the apps.
  • Apply mobile in-app-usage analytics to capture detailed mobile behaviors and patterns to drive enhancements.

Determine the optimal mix of analytics tools based upon the type and number of end users in order to maximize ROI without negatively impacting app performance.“ 1

Know ALL of your Real Users – Mobile, Web and Native

Other monitoring products provide fixed views using data collected after the fact, failing to capture relevant information about actual users experiences. SOASTA’s mPulse delivers live, real-time user experience analytics with vivid, interactive dashboards. And now, enhanced role-based, contextual alerting and scorecards are sent via email and SMS text messages to app development, ecommerce, and executive leadership teams. Each team receives only the data and analytics relevant to its specific requirements, while visual monitor configuration eliminates writing code so choosing what to monitor is quick, easy and intuitive. Contextual data is delivered to the right team at the right time with fully customizable views based on what matters to them:

  • Application Development teams are provided constant and complete visibility to application performance and efficiency from the perspective of actual mobile and web users
  • VP’s of eCommerce are informed with live, interactive data about where their sites and mobile apps are making money and where improvements can be made to performance and reliability
  • Lines of Business (Marketing/Sales) can measure market effectiveness, customer conversion optimization and adjust pages based on optimal revenue capture
  • Executive Leadership is provided vivid, intuitive insight at all times about site uptime, user satisfaction, app performance and revenue optimization

Verify 3rd Party SLA’s

With mPulse, monitoring what matters is made possible via SOASTA’s big data analytics. By providing a single information source that collects every byte of real user data to isolate the cause of slow pages and service outages, companies can closely track the performance of 3rd party services like ad networks, Content Delivery Networks (CDN’s), social media and other components that impact user satisfaction but are outside their direct control. The enhanced alerting and mobile support now make managing the Service Level Agreements (SLA’s) of these partner companies precise and conclusive with granular, complete data that can be organized and delivered in Custom SLA Views.

Benchmark your Competition

As a bonus, brand new competitive benchmarking delivered by mPulse partner SpeedCurve, offers a granular breakdown of competitor page performance, demonstrating to developers exactly how they can optimize their own apps to deliver the best user experience.  SOASTA mPulse users will be provided unique daily insight to their top competitors and where to best optimize to stay ahead.

1 Source: Gartner, “Use Mobile Analytics to Increase Mobile App Engagement and Performance,” June 16, 2014

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SOASTA

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. Its innovative product set streamlines test creation, automates provisioning and execution, and analyzes actual user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies. 

Press Contacts

William McCormick                                                                                                  Peter Galvin

Grayling                                                                                                                    SOASTA, Inc.

(415) 442-4023                                                                                                         (415) 269-7343

william.mccormick@grayling.com                                                                            pgalvin@soasta.com

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SOASTA Appoints Tal Broda as Chief Technology Officer http://www.soasta.com/press-releases/soasta-appoints-tal-broda-chief-technical-officer/?utm_source=rss&utm_medium=rss&utm_campaign=soasta-appoints-tal-broda-chief-technical-officer http://www.soasta.com/press-releases/soasta-appoints-tal-broda-chief-technical-officer/#comments Tue, 24 Jun 2014 12:00:25 +0000 http://www.soasta.com/?p=469532 Read more »]]> Senior Vice President of Engineering Tal Broda Promoted to New Role as CTO

MOUNTAIN VIEW, Calif., June 24th, 2014 SOASTA, the leader in cloud and mobile testing, today announced that Tal Broda, the company’s senior vice president of engineering, has been promoted to Chief Technology Officer, effective immediately.

Tal has more than 15 years of development and engineering leadership experience, specializing in developing software architecture and defining technology strategy. In his new role as CTO, Tal will continue to drive product development including platform architecture, detailed design, and ensuring the quality of SOASTA’s products, including CloudTest, TouchTest, and mPulse.

“During his five years at SOASTA, Tal has established himself as a true leader on our engineering team,” said Tom Lounibos, CEO of SOASTA. “Given his ability to analyze complex problems and deliver innovative testing solutions for SOASTA’s customers, we know he is ready to take on a new challenge as our Chief Technology Officer.”

Before working at SOASTA, Tal was the Director of Development for Oracle’s Business Activity Monitoring (Oracle BAM) engineering team. While at Oracle, he was responsible for the architecture and development schedule of the BAM product line, determining the go-to-market strategy, and evangelizing it to customers. His efforts increased the customer base by twelve-fold in one year. Tal also drove the acquisition of Sunopsis, Oracle’s next generation ETL product and delivered its integration to the BAM product line in one month’s time.

Prior to Oracle, Tal served in a number of management roles for Istante Software, moving from lead engineer, to server architect, to chief architect in his first year. He was ultimately responsible for the entire product architecture and drove the acquisition of Istante by PeopleSoft (Oracle) from the technical evaluation perspective. Tal has also held senior engineering positions at NewChannel and Elemental Software in Tel-Aviv, Israel.

Tal has eight patents granted and ten patents pending in the area of real-time business intelligence, cloud computing, performance testing, mobile testing and analytics. Tal holds a B.A. in computer science from the Academic College of Tel-Aviv-Yaffo in Tel-Aviv, an MBA from the University of California at Berkeley, and an MBA from Columbia Business School in New York City, with honors.

“I’m delighted and honored to work with the amazing team we have built here at SOASTA,” said Tal Broda, CTO of SOASTA. “In this new role I will help our customers get even more value from our products, while leading our outstanding engineering team to continue innovating on our platform, and bring new products to market.” 

About SOASTA 

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

Press Contacts

William McCormick

Grayling

(415) 442-4023

william.mccormick@grayling.com

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More mobile investments create need for continuous delivery and mobile performance http://www.soasta.com/soastas-trends-blog/more-mobile-investments-create-need-for-continuous-delivery-and-mobile-performance/?utm_source=rss&utm_medium=rss&utm_campaign=more-mobile-investments-create-need-for-continuous-delivery-and-mobile-performance http://www.soasta.com/soastas-trends-blog/more-mobile-investments-create-need-for-continuous-delivery-and-mobile-performance/#comments Wed, 18 Jun 2014 17:33:35 +0000 http://www.soasta.com/soastas-trends-blog/more-mobile-investments-create-need-for-continuous-delivery-and-mobile-performance/ There is no doubt mobile devices are now being used more and more for professional purposes. With the influx of BYOD initiatives throughout the corporate sector, it’s no surprise that developers are seeing rising demands for business applications. But this trend is having an effect on more than just the business world.

As app developers work on a rising number of applications geared toward the enterprise, the priority placed on mobile performance testing increases as well. Companies expecting development projects to be delivered quickly will not be happy if an app is delivered with slow performance or features that don’t work. For this reason, it is increasingly critical that developers leverage industry best practices for developing, testing, deploying and monitoring their mobile apps.

One new advancement is implementing a Continuous Delivery strategy that allows for automated testing and continuous quality to be delivered throughout the application lifecycle.  Over the next two weeks SOASTA is participating in the Jenkins User Groups and the Continuous Deliver Seminars with our partner Cloudbees in Boston, New York and Berlin to demonstrate how to implement quality in mobile apps.

The benefits of speed and quality are clear with continuous delivery. Hundreds of hours of manual tests can be reduced to a single hour of automated testing, improving productivity and reducing time to market.  Developers, testers and operations can now collaborate in delivery quality applications for employees, partners or consumers, thereby reducing production failures and delivering quality experiences

As individuals increasingly use their mobile devices for a range of different purposes, developers are seeing rising mobile app development demands as a result. While testing should be a major part of any app creation initiative, it becomes even more critical when applications are developed specifically for business and federal agency use. These users simply cannot make effective use of an app that doesn’t optimally function. To guarantee the best end user experience, developers should leverage SOASTA’s best-in-class mobile app testing solutions to ensure apps work as they should.

To learn more, join us in New York City on June 19th or in Berlin on June 24th to participate in the CDSummit.  Register here for free.

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