New release of mPulse delivers all the data, custom controls and business relevance to allow any company to deliver amazing user experiences

O’REILLY VELOCITY 2013, Santa Clara, CA, June 18th, 2013 – SOASTA^®, Inc., a leader in mobile and cloud testing, today announced the newest version of mPulse. Using real user monitoring (RUM), mPulse effectively and non-invasively measures the real user experience by providing customized metrics and timers, and grants real-time, actionable intelligence via stunning visuals to operations and marketing professionals. These features enable business to remain competitive and improve customer retention by optimizing the user experience on mobile and web applications. A free version, mPulse Lite, is now available with custom metrics to enhance RUM analytics for everyone.

“mPulse has enhanced our business by providing us with actionable data to see the real user impact on our business,” said Charanjeet Singh, CTO of Backcountry, an online retailer for premium outdoor gear and accessories. “Our users are the driving force of our business, and by better understanding them, we can provide the best possible service to keep them coming back.”

The new release of mPulse extends SOASTA’s technology leadership in RUM with its acquisition of Lognormal and the work by industry veterans Buddy Brewer and Philip Tellis. Brewer and Tellis are best known in the performance industry for their creation and contributions to Boomerang, the leading open source RUM solution on the market today.

Collecting all real user data and integrating it with third party back end data sources such as New Relic, AppDynamics, Amazon CloudFront, CA Wily and OpTier, mPulse provides complete and immediate insight to issues such as high exit rates and low app usage. It measures user experience with custom metrics tied to the business, furthering a company’s ability to respond intelligently to an application’s performance on actual user behavior. Delivered with stunning, intuitive and interactive views, customers can see what matters to the business before it impacts revenue, brand and reputation.

New Features in this release of mPulse include:

• Collection of ALL the Data – Running on SOASTA’s massively scalable analytics engine, mPulse collects all the data on up to billions of beacons, without compromise. With 100% of the data to report on, no blind spots in user behavior are overlooked.
• Custom Timers – From banner ads, to social media widgets and vital page fragments, mPulse now gives developers and designers the control they need to create custom timers based on what matters to them. Measure beyond simple page speed to custom components and 3rd party services to provide indisputable, finite data for Service Level Agreement (SLA) management and enforcement.
• Custom Metrics – By enabling companies to define the values that measure their specific business goals, whether that is revenue or conversion rate, mPulse delivers results that are unique to each company.
• End-to-End Views of Real User Impact – SOASTA’s growing partner ecosystem includes the likes of OpTier, Tealium, SiteSpect and Instart Logic. mPulse aggregate and correlates front and back-end data to deliver comprehensive views of user impact on the entire technology stack.

“As the leader in enterprise tag management, Tealium enables customers to easily deploy innovative analytics solutions,” Said Jeff Lunsford, Tealium CEO. “SOASTA’s mPulse is one of those enterprise solutions that provides customers advanced notice and rich intelligence about how real user performance impacts their web and mobile business.”

“Since its release, mPulse has been widely adopted by companies and business leaders so that they can quickly respond to real user experiences and provide effective resolutions quickly,” said Tom Lounibos, SOASTA CEO. “Our customers tell us that the user experience is paramount. mPulse Lite puts powerful RUM analytics in the hands of everyone so companies of all sizes can further customize real-time analytics and make informed business decisions based on the activity of real web and mobile users.”

Availability
All of these new capabilities are available now. Sign up for free mPulse Lite at http://www.soasta.com/free.

Join us for a free webinar and see all of this new functionality at our free webinar on June 25th at 10:00 am PDT. Register here

At Velocity, see us at booth 206.

About SOASTA
SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences everytime. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.

SOASTA’s 2013 Website and Mobile App Survey reveals how Americans feel about companies and their brand if they do not fulfill a user’s online expectations

O’REILLY VELOCITY 2013, Santa Clara, CA, June 18th, 2013 – SOASTA^®, Inc., a leader in mobile and cloud testing, today announced the findings of its 2013 Website and Mobile App Survey. Conducted online by Harris Interactive, the SOASTA survey questioned 2,046 American adults. The survey found that almost nine out of ten Americans associate negative feelings with brands that have poorly performing websites and mobile apps (88%), and have a negative reaction when a website is too slow (83%).

“Just as brick-and-mortar businesses invest heavily in their storefront to represent their brand image, our research shows that ecommerce retailers need to create a similar high quality online experience in keeping with the brand perception,” said Tom Lounibos, SOASTA CEO. “If companies want to remain competitive in the modern landscape, they need their web and mobile websites to engage the user and work as expected. Those that are creating a seamless and enjoyable online user experience are reaping the benefits.”

Among those with negative feelings associated with a brand that has a poorly performing website or mobile app, these feelings include:

• Annoyance (75%)
• Frustration (69%)
• Distrust (19%)
• Anger (13%)
• Disrespect (12%)

For those Americans who said they have a negative reaction when a website takes too long, 28% would visit a competitor’s website, 27% would not trust the website, 18% would not visit that page again, and 13% would think the site may have been hacked. More men than women said they would visit another website (32% v. 25%).

Most Americans said what is most important to them when it comes to a website or mobile app is that the product works whenever they need it (72%). This was followed by American adults who said products that are fast and have no waiting time (62%); perform as expected (62%); do not crash (53%); provide trustworthy results (45%); and are fun to use (38%).

Survey Methodology:
This survey was conducted online within the United States by Harris Interactive on behalf of SOASTA from June 7-11, 2013 among 2,046 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact soastateam@grayling.com.

About SOASTA
SOASTA is the leader in cloud and mobile testing. Its web and mobile test automation solution, CloudTest, enables developers, QA professionals and IT operations teams to test with unprecedented speed, scale and precision. The innovative product set streamlines test creation, automates provisioning and execution, and distills analytics to deliver actionable intelligence faster. With SOASTA, companies can have confidence that their applications will perform as designed, even in peak traffic. SOASTA’s customers include many of today’s most successful brands including American Girl, Chegg, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.

Bryan LeBlanc brings 20-years of financial management experience and strong expertise to leading mobile and web testing company

MOUNTAIN VIEW, Calif., June 18th, 2013 – SOASTA^®, Inc., a leader in mobile and cloud testing, today announced Bryan LeBlanc, a 20-year veteran of financial and investor relations at public high-tech and software companies, has joined the SOASTA board of directors and will also serve as Chair of the Audit Committee. LeBlanc, SOASTA’s first independent board member, currently holds the position of Chief Financial Officer (CFO) of Jive Software, Inc. Previously he was a key member of Mercury Interactive’s executive team, where he helped drive substantial growth in both the size of the business and the company’s market value, leading to the acquisition by Hewlett-Packard for $4.5 Billion.

“Bryan has deep experience leading financial organizations through initial public offerings and into their next stage of growth. His background and expertise are enormous assets and will greatly benefit the burgeoning SOASTA team at a key time in our rapid growth cycle,” said Tom Lounibos, SOASTA CEO. “Bryan’s proven expertise in driving high-growth companies forward in the software quality and testing markets will be invaluable to SOASTA at this exciting time of market expansion. We are delighted to have him on the board.”

Bryan is a seasoned finance and business professional. He joined Jive Software in 2008 as the Chief Financial Officer and is responsible for all financial, accounting, IT and operational aspects of Jive’s business. At Mercury Interactive Corporation, the leader in business technology optimization solutions, he served as Vice President of Finance and Operations. He was also on the Board of Directors at Borland Software Corp., a leader in application life cycle management.

“As the leader in cloud testing, SOASTA is experiencing explosive growth as the demand for high quality mobile and web applications continues to grow at a rapid pace,“ said Bryan LeBlanc. “I couldn’t be more excited to join the SOASTA team as they champion great user experience and constant innovation.”

LeBlanc holds an MBA in Finance and Marketing from Santa Clara University and a BA in Biology/Pre-med from Holy Cross College.

About SOASTA
SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

Press Contacts:
William McCormick, Grayling Connecting Point, (415) 442-4023, william.mccormick@graylingcp.com
Peter Galvin, SOASTA, Inc., (415) 269-7343, pgalvin@soasta.com

PERFORM gives resellers around the world a lucrative growth opportunity to partner with the industry leader in cloud and mobile testing

MOUNTAIN VIEW, Calif., May 14, 2013 – SOASTA^®, Inc., a leader in mobile and cloud testing, today announced the launch of the global PERFORM partner program. PERFORM is designed to accelerate a partner’s growth in revenue and market share by combining access to SOASTA’s disruptive, industry-leading technologies, aggressive financial incentives and comprehensive, flexible training and enablement programs. The new PERFORM program will equip Value Added Resellers (VARs), Managed Service Providers (MSPs), complementary technology partners (ISVs), and Systems Integrators (SIs) to deliver the full SOASTA platform of products in key markets worldwide. Potential new partners should immediately submit their application to www.soasta.com/partners.

“With the escalating growth of the ‘app economy,’ we are seeing an explosion in the demand for automated testing solutions to provide an exceptional user experience while also safeguarding web and mobile revenue,” said Jay Hakami, President & CEO, SKY IT Group. “SOASTA has the right mix of tools to meet this rapidly growing market need correctly, and that’s why we are excited to make available and expand our solutions portfolio within cloud testing with SOASTA. We can dramatically grow market share, build both our revenue and reach with SOASTA.”

PERFORM is a direct reflection of SOASTA’s approach to delivering disruptive products in emerging high-growth market segments, and will provide partners the support and resources necessary to successfully offer the complete SOASTA platform, including CloudTest, TouchTest and mPulse. PERFORM is built on a globally consistent engagement model designed to accelerate participating partners’ time to revenue and increase the velocity in customer relationships, while still allowing for the flexible adaptation to each partner’s business model – no matter if they are vendor agnostic, a product reseller, a complimentary technology vendor or an MSP.

“Appcelerator believes all development will become mobile development, mobile drives the key requirements for the cloud, and mobile drives the need for a new platform” states Jeff Haynie, Appcelerator CEO, “This requires a different approach and products that are built from the
ground-up for a mobile first world. Appcelerator chose to partner with SOASTA since their product was created in a post-smartphone world to reduce release cycles, improve overall application quality and ensure the best possible end user experience.” “

“Working with SOASTA has been a seamless process,” said Rutesh Shah, CEO, InfoStretch. “SOASTA is a leader in performance testing, and we are glad to leverage them to fill strategic needs in our mobile solution portfolio to offer our clients the best-of-breed.”

A recent IDC MarketScape* noted that SOASTA’s “excellent partner program to augment the company’s offerings ranges from targeted testing providers to major cloud hosting providers and also to systems integrators (like IBM and CSC) and technology partners like Microsoft and CA Technologies.” An excerpt of the IDC MarketScape: Worldwide Cloud Testing and Application Software Quality SaaS 2012-2013 Vendor Analysis, is available here www.soasta.com/idc2013.

“PERFORM is like our technology – disruptive and agile,” said Tom Lounibos, SOASTA CEO. “We recognize that our partners are important in expanding our global reach and look forward to enabling them to offer the best cloud and mobile testing solution in the market today. With PERFORM our partners can build their revenue and their reach with the de facto industry leader in cloud and mobile testing.”

About SOASTA
SOASTA is a leader in cloud and mobile testing. Its web and mobile test automation solutions, CloudTest and TouchTest, enable developers, QA professionals and IT operations teams to test with unprecedented speed, scale and precision. The innovative product set streamlines test creation, automates provisioning and execution, and distills analytics to deliver actionable intelligence faster. With SOASTA, companies can have confidence that their applications will perform as designed, even in peak traffic. SOASTA’s customers include many of today’s most successful brands including American Girl, Chegg, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

*IDC MarketScape: Worldwide Cloud Testing and Application Software Quality SaaS 2012-2013 Vendor Analysis – Enabling Business Agility and Quality in the Cloud, doc #237597,February 2013.

Press Contacts:
William McCormick, Grayling Connecting Point, (415) 442-4023, william.mccormick@graylingcp.com
Peter Galvin, SOASTA, Inc., (415) 269-7343, pgalvin@soasta.com

Innovation Continues with Mixing Board Controls for Dynamic Load Testing and Global Test Cloud Expansion to Asia

MOUNTAIN VIEW, Calif., May 14, 2013 – SOASTA^®, Inc., a leader in mobile and cloud testing, today announced expanded capabilities of the CloudTest product on the SOASTA platform. Driven by customer load testing in production environments, CloudTest now includes new features to further improve testing time-to-results. SOASTA has also added new cloud capacity across Asia – increasing the Global Test Cloud to include over 750,000 globally distributed, cloud-based load servers.

New CloudTest Capabilities Further Compress Testing Time-To-Results

“Given the business impact, demand for speed and deployment complexity for software, organizations seek features such as test load creation on the fly as well as granular visibility into the impact of specific aspects of their web and mobile applications and flexible editing of test cases including during recording,” said Melinda Ballou, program director for IDC’s Application Lifecycle Management and Executive Strategies service. “We increasingly see the evolution of test solutions to provide these and other capabilities.”

Mixing Board Controls for dynamic ramp adjustment carries on SOASTA’s patented music-mixing paradigm with slider controls for increasing or decreasing distributed user traffic loads while tests are running. Changes and adjustments can be made during tests without stopping, starting or rescheduling.

Active Waterfall Charts provide live views of the most time-consuming elements of front-end web performance. Static waterfall charts are a well-known resource for single-user diagnostics and optimization. But now within CloudTest, live views of how individual web elements affect the overall user experience can be viewed and analyzed in the context of end-to-end performance tests while they execute.

Record to Clip capabilities accelerate test creation time by enabling advanced editing of test cases in line while tests are recorded. CloudTest users can now further streamline test creation by interactively editing test cases during the recording process. This allows experienced users to compress the steps of recording a test and editing the test into one continuous task — further decreasing pre-test activities.

“At Experian Marketing Services we’re committed to continuing to build a world class global QA organization, and SOASTA’s CloudTest platform has been instrumental in enabling us to successfully achieve key goals. CloudTest is empowering our global development teams to address issues earlier in the process, as well as test applications faster, more rigorously, and at scale for less cost.” said Larry Cohen, Global Head of QA at Experian Marketing Services. “As a result, our clients directly benefit as we are able to deliver a robust and resilient product.”

“So far, we have been using CloudTest for functional and performance testing on our web applications, and it has become a fundamental part of our QA process as it helps to detect defects or risks at earlier stages of the development,” said Carlos Monroy, Global Tech Lead, QA Automation at Experian Marketing Services. “For example, with our new global Cross-Channel Marketing Platform, we have been able to execute more complex tests in less time; with the additional benefit of transparency, as all the teams involved know in advance what and how everything is going to be tested.”

“We are very excited about using the latest SOASTA CloudTest release for our new global Cross-Channel Marketing Platform,” added Cohen, “This will enable us to dial traffic up or down in real-time, regardless of the scale of the test, accelerate test creation time, and get live insight into all the performance elements that could impact our users’ experiences around the globe, which is very important to us.”

Test Cloud Expansion Extends Cloud Testing Coverage in Asia

With new Cloud Service Providers like StratoGen and uCloud, plus additional cloud locations from Amazon AWS, Google, HP Cloud and IBM Smart Cloud, SOASTA’s Global Test Cloud now offers web and mobile traffic generated from China, Taiwan, Japan and Australia from cities including Beijing, Hong Kong, Jinghua, Tianjin, Tokyo, Shanghai, Shenzhen, Singapore, Sydney and Yunfu. Already the largest test cloud of available load generators, customers continue to benefit from SOASTA’s ever-expanding ability to scale to any level of traffic as global public and private cloud computing platforms expand.

“We’re pleased to welcome SOASTA, the leader in cloud testing, to our cloud platform.” Said Karl Robinson, Sales Director at StratoGen. “We’re excited to provide SOASTA with additional cloud capacity in Asia as well as the UK and US to best support the expanding global demand of customers who need accurate and realistic tests for their web and mobile apps.”

“The world’s best companies use SOASTA CloudTest to optimize user experiences and protect web and mobile revenue,” said Tom Lounibos, SOASTA CEO. “In fact, one of the nation’s biggest retailers saved an estimated $30,000 in revenue in the first hour of launch using SOASTA CloudTest. We’ve become an enterprise fixture with capabilities driven by customers pushing the edge of testing, who in turn, push us to continued levels of market leadership.”

All of the capabilities described here are shipping and available to SOASTA customers today. To learn more and see the entire set of new CloudTest capabilities, please join the live webinar “Load Testing Tips from the Cloud Testing Leader” at 10:00 a.m. PST on May 16, 2013. Register HERE.

About SOASTA
SOASTA is a leader in cloud and mobile testing. Its web and mobile test automation solutions, CloudTest and TouchTest, enable developers, QA professionals and IT operations teams to test with unprecedented speed, scale and precision. The innovative product set streamlines test creation, automates provisioning and execution, and distills analytics to deliver actionable intelligence faster. With SOASTA, companies can have confidence that their applications will perform as designed, even in peak traffic. SOASTA’s customers include many of today’s most successful brands including American Girl, Chegg, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

About Experian Marketing Services

Experian Marketing Services is a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. For more information, please visit http://www.experian.com/marketingservices.

Press Contacts:
William McCormick, Grayling Connecting Point, (415) 442-4023, william.mccormick@graylingcp.com
Peter Galvin, SOASTA, Inc., (415) 269-7343, pgalvin@soasta.com

MOUNTAIN VIEW, Calif., April 11, 2013 – SOASTA^®, Inc., a leader in cloud and mobile testing, today announced that the company has been named a leader for cloud testing in the “IDC MarketScape: Worldwide Cloud Testing and ASQ SaaS 2012-2013 Vendor Analysis – Enabling Business Agility and Quality in the Cloud” report. SOASTA was identified as being disruptive for its cost-effective value proposition to the enterprise compared with traditional performance testing and potential validation support the company can offer to businesses moving to cloud-based or as-a-service models. The IDC MarketScape also noted SOASTA was well positioned as a best-of-breed vendor and leading innovator in the cloud testing arena.

“SOASTA pioneered the concept of cloud testing to make scalable, real world testing possible for Enterprise companies,” said Tom Lounibos, SOASTA CEO. “Companies are focused on optimizing the user experience for their customers. By delivering cloud based testing and evolving our technologies for mobile devices and the analysis of real users, SOASTA helps deliver billions of great user experiences.  We are pleased that IDC recognizes our leadership which is a product of our innovative technologies, great customers and partners and strong company execution.” (more…)

SOASTA teams up with CloudBees to provide streamlined solution for mobile testing & continuous cloud delivery

CLOUD CONNECT, Calif. April 2, 2013 – SOASTA^®, Inc., the leader in cloud and mobile testing, and CloudBees, Inc., the Java Platform as a Service (PaaS) innovation leader, today announced a new partnership and the release of SOASTA’s new Jenkins open source plugin that enables mobile app developers to build, test and instantly deploy applications in the cloud.

The new Jenkins plugin is SOASTA’s first open source plugin. It is the only fully-integrated solution to enable continuous integration for mobile development utilizing real mobile devices. Kohsuke Kawaguchi, CloudBees architect and creator of Jenkins, optimized the plugin for Jenkins. It has also been tested and verified on the CloudBees Platform. With the new plugin, mobile developers can shorten the test cycle and eliminate all manual tasks in the testing process. Developers obtain the SOASTA plugin directly from within Jenkins and can learn about it HERE.

(more…)

MOUNTAIN VIEW, Calif. March 6, 2012 – SOASTA^®, Inc., the leader in cloud and mobile testing, today announced that Co-founder and CEO, Tom Lounibos, was selected to present at two prestigious financial conferences in March.  With 30 years of experience building early stage software companies and after leading two successful IPOs, Lounibos is an authority on cutting edge technology trends with high-growth potential for investment opportunities.

SOASTA currently provides cloud and mobile testing for 14 of the top 25 retailers.  In January 2013, the U.S. Patent and Trademark Office issued SOASTA the first-ever patent for Cross-Cloud Grid Provisioning.  Since inception in 2008, SOASTA has been recognized for innovation by several industry and analyst awards.  Clients include NASA, Microsoft, Intuit NASA and the London 2012 Olympics.

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New Performance Platform enables the delivery of higher quality mobile apps by providing Predictive, Contextual and Actionable Intelligence to The App Owner

 Mobile Device Labs provide local access for continuous mobile app testing on the most popular devices including iPhone5, iPad Mini and Galaxy Tablets

MOBILE WORLD CONGRESS, Barcelona, February 26, 2013 – SOASTA^®, Inc., the leader in cloud and mobile testing, today announced the availability of rapidly-deployed mobile quality solutions that eliminate the major risks reported by IT organizations across industries: TouchTest and CloudTest software, automated local mobile device labs, mPulse for monitoring real mobile users and SOASTA mobile experts.  With SOASTA’s combination of 100% test automation, constant access to real mobile device labs, cloud-based mobile performance testing, and global visibility of application users, customers are cutting delivery time, reducing risks of failure, and gaining global visibility of real mobile users. (more…)

Survey confirms that SOASTA offers most complete mobile testing solution available, addressing all of the top gaps testers identified

MOBILE WORLD CONGRESS, Barcelona, February 26, 2013 – SOASTA^®, Inc., the leader in cloud and mobile testing, today announced the results of its survey of 500 IT executives representing such industries as Global IT Services, Global Tech, eCommerce, Global Outsourcer, Insurance, Financial Services, Transportation and Retail.  Nearly all the respondents, 94%, indicated multiple gaps in their mobile testing approach that lead directly to significant business risk.  They ranked the top five challenges in the mobile testing industry today:

1. Development that falls behind without direct access and continuous testing on current devices using an expanding array of touch gestures
2. Time-to-market delays incurred by extensive and error-prone manual testing
3. Unknown app impact of actual device performance (CPU, network, battery)
4. Ignoring the threat of exponential mobile traffic spikes
5. Inexperienced testers who miss critical areas of mobile scale and functionality (more…)

SOASTA’s 2013 Valentine’s Day e-Card Survey Finds How Americans feel about e-cards, reciprocation, NSFW content, kittens & unicorns

MOUNTAIN VIEW, Calif. February 4, 2013 – SOASTA^®, Inc., the leader in cloud and mobile testing, today announced the findings of its 2013 Valentine’s Day e-Card Survey.  SOASTA commissioned the research because of its involvement in testing and preparing the websites of some of America’s leading online greeting card companies like Hallmark.  Conducted online by Harris Interactive in late January, the SOASTA study questioned 2,474 American adults aged 18+ and determined 38% of Americans plan on sending an e-Card for Valentine’s Day this year.  Using e-cards for this year’s Valentine’s Day was most popular with men 35 to 44 (47%) followed by men 18 to 34 (41%) and women 18 to 34 (41%). (more…)

New integration and distribution agreement bring SOASTA’s TouchTest to Appcelerator’s global enterprise customers.

Mountain View, CA – January 24, 2013 – Appcelerator ©, the leading mobile development platform, and SOASTA™, the leader in cloud and mobile testing, today announced a new integration between Appcelerator Titanium 3.0 and SOASTA’s TouchTest™ mobile test automation solution and a distribution agreement between the two companies.

This integration allows mobile developers at Appcelerator’s 1,400 enterprise customers to access TouchTest for continuous automated testing as part of the mobile application development lifecycle. Test automation is a mandatory requirement for mobile app development, and TouchTest delivers the speed, precision and affordability required by mobile development teams to scale their development practices that demand a continuous release process. (more…)

Cloud Computing Innovation Simulates Realistic Mobile and Web Traffic

Global Test Cloud grows to 20 cloud providers, in 60 locations world wide

MOUNTAIN VIEW, Calif. January 15, 2013 – SOASTA^®, Inc., the leader in cloud and mobile testing, today announced that the United States Patent and Trademark Office has issued SOASTA the industry’s first-ever patent for Cross-Cloud Grid Provisioning, U.S. Patent No. 8,341,462. The technology, which SOASTA invented in 2008 near the birth of cloud computing, enables SOASTA and its customers to realistically simulate mobile and web traffic by deploying thousands of servers across different cloud providers simultaneously. Cross-Cloud Grid Provisioning is part of SOASTA’s platform to ensure the performance and reliability of mobile apps and websites for companies and organizations like NASA, the London 2012 Olympics, Microsoft, Netflix, Intuit, and American Girl. (more…)

83% Concerned about Fiscal Cliff with 30% saying it’s made them buy less this holiday season

Additionally, some Americans will even make homemade gifts or shop after Christmas

MOUNTAIN VIEW, Calif. December 19, 2012 – SOASTA^®, Inc., the leader in cloud and mobile testing today announced the findings of its 2012 Economy and Fiscal Cliff Holiday Shopping Survey. Out of the 2,893 Americans surveyed online on behalf of SOASTA by Harris Interactive from December 11-13, 83% said they have concerns about the Fiscal Cliff but only 30% said it has made them them buy less for the holidays, and 3% saying it has made them buy more. (more…)

SOASTA Adds Specialized Services and Expertise for Building Test Centers of Excellence around Mobile Application Quality

MOUNTAIN VIEW, Calif. November 14, 2012 – SOASTA^®, Inc., the leader in cloud and mobile testing, today announced the launch of its Mobile Services Division (MSD) to help companies deliver the highest quality user experience for their mobile and web apps. SOASTA’s MSD, headed by mobile testing and big-data industry veteran Mahesh Gidwani, focuses on helping its customers build and manage mobile test labs by combining SOASTA’s best practices and proven test methodologies to ensure successful mobile application delivery using the company’s CloudTest, TouchTest, and mPulse products. (more…)

78% of us don’t want stores to play Christmas music before Thanksgiving

75% say stores should have a “Cyber Monday” website that can handle millions of people shopping for the holidays at once

MOUNTAIN VIEW, Calif. November 1, 2012 – SOASTA^®, Inc., the leader in cloud and mobile testing today announced the findings of its 2012 Holiday Readiness survey that discovered that 78% of American adults think stores should not play Christmas music and 75% think stores shouldn’t put up Christmas decorations until after Thanksgiving. However, nearly the same percentage of adults (75%) felt stores should have a specific “Cyber Monday” website that can handle millions of people shopping for the holidays at once while 73% of Americans felt that stores should have a dependable app for smartphones or tablets that can easily handle mobile sales for the holidays. In fact, a majority of Americans (55%) now report owning a smartphone (48%) and/or a tablet (23%) and 16% saying they own a more basic e-reader like an Amazon Kindle or Nook. This information comes from SOASTA’s survey of 2,346 American adults aged 18 and older conducted online on its behalf by Harris Interactive. (more…)

51% of Americans will go online because of the bad economy

31% of those say they will shop online because the bad economy will “bring out the crazy” in people at physical stores

MOUNTAIN VIEW, Calif. October 5th, 2012 – SOASTA^®, Inc., the leader in cloud and mobile testing, today announced the findings of its 2012 Holiday and the Economy survey on the same day the US Department of Labor Bureau of Labor Statistics (BLS) published its Employment Situation report for September. According to SOASTA’s 2012 Holiday and the Economy survey of 2,346 American adults aged 18 and older, conducted online on its behalf by Harris Interactive, a majority (51%) of Americans will be shopping online this year because of the bad economy. This sentiment rang strongest with those 18-44 (55%), especially with women in that age group (64% for women 18-34; 57% for women 34-44). Economic pessimism is so pronounced that only 2% of Americans don’t believe the economy is bad. (more…)

mPulse delivers actionable data on the real-time mobile and web user experience

Velocity Europe, London, UK and Mountain View, CA, – October 2, 2012 – SOASTA, the leader in cloud and mobile testing, today announced mPulse, the first and only RUM data analysis solution to deliver real-time information based on actual mobile user behavior. Previous tools failed to capture the real mobile user experience and collected data about the past, not the present. mPulse instantly delivers actionable intelligence to operations and marketing professionals. (more…)

SOASTA extends platform with acquisition of LogNormal delivering Real User Intelligence for mobile applications

First acquisition for fast-growing performance management and testing company

Velocity Europe, London, UK and Mountain View, CA, – October 2, 2012 – SOASTA, the leader in cloud and mobile testing, today announced the acquisition of LogNormal, the leading performance measurement company delivering real user measurement and monitoring for mobile and web applications. The acquisition extends SOASTA’s platform to deliver actionable intelligence for both marketing and operations executives on real user behavior. (more…)