The Performance Beacon

The web performance, analytics, and optimization blog

Back-to-school ecommerce report card: Retailers’ performance “sweet spot” now 2 seconds for both mobile and desktop

What’s the performance “sweet spot” — defined as the page load time that yields the peak conversion rate — for any given site? It’s a fascinating question because there’s no single answer. The sweet spot can change from day to day (or even from time of day to time of day), from region to region, […]

Back to school: website performance monitoring

Three reasons why CMOs need a new Starship Enterprise

Rarely as a marketer do I have the chance to introduce something I need myself. Well, that’s exactly what I did at the GrowthBeat Summit a couple of weeks ago. The nice folks at VentureBeat invited me to demo the next-gen CMO Digital Operations Center™ (DOC), the new “USS Starship Enterprise” for modern CMOs who need a […]

Website performance monitoring for Chief Marketing Officers
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