SOASTA’s founders have a long track record of creating and bringing to market award-winning products. A key part of that success has been a team commitment to designing innovative visual approaches to solve complex and difficult computing problems. Visual computing began as a design approach in the 1980s. Silicon Graphics was a pioneer in this approach. The foundation design principle of visual computing is that users of a tool are most productive when they can directly manipulate the final result of the task they are performing. The user tells the UI what to do and the tool has the intelligence on how to do it. WYSIWYG word processors, spreadsheets and presentation tools are very successful examples of this approach that today we take for granted.
With SOASTA Concerto, we’ve repurposed the visual mixing board metaphor found in today’s popular digital media creation tools like Apple’s iMovie or Adobe’s Premiere. This approach greatly reduces the level of technical expertise required for testing—removing the long-standing and time consuming burden of manual testing and allowing for expansion of the testing team across the enterprise.
SOASTA’s founders believe that users will find this new approach easier to use and manage, significantly less expensive and more scalable than current products. We hope you will agree. We look forward to working with you!
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